{"id":45478,"date":"2024-01-24T05:43:58","date_gmt":"2024-01-24T04:43:58","guid":{"rendered":"http:\/\/www.infokuryr.cz\/n\/?p=45478"},"modified":"2024-01-24T05:43:58","modified_gmt":"2024-01-24T04:43:58","slug":"maloobchodni-gigant-hm-obvinen-ze-sexualizace-deti","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2024\/01\/24\/maloobchodni-gigant-hm-obvinen-ze-sexualizace-deti\/","title":{"rendered":"Maloobchodn\u00ed gigant H&#038;M obvin\u011bn ze \u201esexualizace d\u011bt\u00ed\u201c"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><span style=\"font-size: 18pt;\"><strong>H&amp;M bylo zatraceno za marketingovou kampa\u0148 o \u0161kola\u010dk\u00e1ch, kter\u00e9 \u201eot\u00e1\u010d\u00ed hlavy\u201c<\/strong><\/span><\/p>\n<p><span>\u0160v\u00e9dsk\u00fd od\u011bvn\u00ed gigant H&amp;M st\u00e1hl jednu ze sv\u00fdch online reklam na \u0161koln\u00ed sez\u00f3nu pot\u00e9, co byl obvin\u011bn ze sexualizace d\u011bt\u00ed.\u00a0<\/span><\/p>\n<p><span>Reklama zobrazen\u00e1 na soci\u00e1ln\u00edch s\u00edt\u00edch v Austr\u00e1lii p\u0159edstavovala dv\u011b mlad\u00e9 d\u00edvky v \u010dernob\u00edl\u00fdch \u0161koln\u00edch uniform\u00e1ch s r\u016f\u017eov\u00fdmi batohy.\u00a0Titulek \u0159\u00edkal:\u00a0<\/span><em><span>\u201eNechte ty hlavy oto\u010dit v m\u00f3d\u011b Back to School od H&amp;M.\u201c<\/span><\/em><\/p>\n<p><span>N\u011bkte\u0159\u00ed u\u017eivatel\u00e9 kritizovali spole\u010dnost a tvrdili, \u017ee kombinace obr\u00e1zk\u016f a sloganu byla\u00a0<\/span><em><span>\u201evelmi nevhodn\u00e1\u201c<\/span><\/em><span>\u00a0a rovnala se\u00a0<\/span><em><span>\u201ehanebn\u00e9mu vyko\u0159is\u0165ov\u00e1n\u00ed\u201c<\/span><\/em><span>\u00a0d\u011bt\u00ed.\u00a0<\/span><\/p>\n<p><em><span>\u201eRodi\u010de obecn\u011b d\u00e1vaj\u00ed p\u0159ednost tomu, aby se hlavy \u201aneot\u00e1\u010dely\u2018, kdy\u017e ostatn\u00ed vid\u00ed sv\u00e9 dcery, jak jdou do \u0161koly, autobusem nebo ve t\u0159\u00edd\u011b,\u201c<\/span><\/em><span>\u00a0napsala na X (d\u0159\u00edve Twitter) australsk\u00e1 aktivistka za pr\u00e1va \u017een Melinda Tankard Reist.\u00a0<\/span><em><span>&#8222;Pro\u010d byste cht\u011bli podporovat my\u0161lenku, \u017ee by mal\u00e9 d\u00edvky m\u011bly p\u0159itahovat pozornost na sv\u016fj vzhled, t\u011blo a &#8218;styl&#8216;?&#8220;<\/p>\n<p><\/span><\/em><\/p>\n<div class=\"rtcode\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=RT_com&amp;dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1747971703798444464&amp;lang=cs&amp;origin=https%3A%2F%2Fswentr.site%2Fnews%2F591178-retailer-apologizes-sexualization-children%2F&amp;sessionId=8bb972912ab3cac5993f4229c8b84e5dc9fe4223&amp;siteScreenName=RT_com&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1747971703798444464\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p><span><br \/>\nH&amp;M po odporu st\u00e1hlo reklamu.\u00a0<\/span><em><span>\u201eTato reklama byla nyn\u00ed odstran\u011bna.\u00a0Hluboce se omlouv\u00e1me za ur\u00e1\u017eku, kterou to zp\u016fsobilo, a pod\u00edv\u00e1me se na to, jak budeme v budoucnu prezentovat kampan\u011b,\u201c<\/span><\/em><span>\u00a0uvedla spole\u010dnost v prohl\u00e1\u0161en\u00ed pro m\u00e9dia.<\/span><\/p>\n<p><span>Zakladatelka Mumsnetu \u2013 obl\u00edben\u00e9ho n\u00e1st\u011bnka pro rodi\u010de ve Spojen\u00e9m kr\u00e1lovstv\u00ed \u2013 Justine Robertsov\u00e1 \u0159ekla, \u017ee bylo spr\u00e1vn\u00e9 rozhodnut\u00ed reklamu vysekat.\u00a0<\/span><em><span>&#8222;I kdy\u017e jsme r\u00e1di, \u017ee H&amp;M p\u0159ijalo svou chybu a odstranilo reklamu, nem\u011bla b\u00fdt nikdy vytvo\u0159ena,&#8220;<\/span><\/em><span>\u00a0\u0159ekla BBC.<\/span><\/p>\n<p><span>Nen\u00ed to poprv\u00e9, co marketing H&amp;M vyvolal online pobou\u0159en\u00ed.\u00a0V roce 2018 byla spole\u010dnost obvin\u011bna z rasistick\u00fdch zpr\u00e1v, kdy\u017e jej\u00ed britsk\u00fd web obsahoval obr\u00e1zek \u010dern\u00e9ho chlapce v zelen\u00e9 mikin\u011b s\u00a0\u00a0kapuc\u00ed s n\u00e1pisem\u00a0<\/span><em><span>\u201enejlep\u0161\u00ed opice v d\u017eungli\u201c .\u00a0<\/span><\/em><span>Spole\u010dnost okam\u017eit\u011b st\u00e1hla reklamu a omluvila se s t\u00edm, \u017ee\u00a0<\/span><em><span>\u201ei kdy\u017e ne\u00famysln\u00fd, pasivn\u00ed nebo n\u00e1hodn\u00fd rasismus je t\u0159eba vym\u00fdtit, a\u0165 existuje kdekoli\u201c.<\/span><\/em><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H&amp;M bylo zatraceno za marketingovou kampa\u0148 o \u0161kola\u010dk\u00e1ch, kter\u00e9 \u201eot\u00e1\u010d\u00ed hlavy\u201c \u0160v\u00e9dsk\u00fd od\u011bvn\u00ed gigant H&amp;M&#8230;<\/p>\n","protected":false},"author":2,"featured_media":45479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[245,6693,1226],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/45478"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=45478"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/45478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/45479"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=45478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=45478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=45478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}