{"id":40101,"date":"2023-11-12T01:13:08","date_gmt":"2023-11-12T00:13:08","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=40101"},"modified":"2023-11-11T18:33:52","modified_gmt":"2023-11-11T17:33:52","slug":"jindrich-kulhavy-cosi-se-zmenilo","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2023\/11\/12\/jindrich-kulhavy-cosi-se-zmenilo\/","title":{"rendered":"Jind\u0159ich Kulhav\u00fd: Cosi se zm\u011bnilo"},"content":{"rendered":"
<\/div>\n

Mar\u017ee obchodn\u00edk\u016f b\u00fdvaly kdysi podstatn\u011b ni\u017e\u0161\u00ed, ne\u017e je tomu nyn\u00ed. Vzhledem k\u00a0dlouholet\u00e9 praxi v\u00a0obchodn\u00ed \u010dinnosti je mo\u017eno porovn\u00e1vat vzestup \u010d\u00e1stek, kter\u00e9 si obchody p\u0159id\u00e1vaj\u00ed k\u00a0prodejn\u00ed cen\u011b ve srovn\u00e1n\u00ed s\u00a0n\u00e1kupem. A \u0161ok z\u00a0toho je zna\u010dn\u00fd.<\/span><\/p>\n

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\u00a0 Konec roku 1989 znamenal p\u0159echod od provozov\u00e1n\u00ed obchodn\u00edch s\u00edt\u00ed st\u00e1tem k\u00a0soukrom\u00e9mu podnik\u00e1n\u00ed. Tehdej\u0161\u00ed kolosy typu Jednota, Pramen, Dom\u00e1c\u00ed pot\u0159eby, Restaurace a j\u00eddelny a jim podobn\u00e9 byly postupn\u011b rozpu\u0161t\u011bny na samostatn\u00e9 jednotky a v\u00a0r\u00e1mci privatizac\u00ed jednotliv\u00fdch prodejen \u010di provozoven tot\u00e1ln\u011b rozpr\u00e1\u0161eny. V\u011bt\u0161inou doch\u00e1zelo k\u00a0tomu, \u017ee si je kupovali dosavadn\u00ed vedouc\u00ed a sna\u017eili se pokra\u010dovat v\u00a0\u010dinnosti p\u0159i zachov\u00e1n\u00ed st\u00e1vaj\u00edc\u00edch cen. Ty sice pozd\u011bji vylet\u011bly nahoru, nicm\u00e9n\u011b d\u016fvodem nebyly zvy\u0161uj\u00edc\u00ed se rabaty obchodn\u00edk\u016f, ale sp\u00ed\u0161e okolnosti kolem n\u00e1r\u016fstu n\u00e1jm\u016f a energi\u00ed, cen pohonn\u00fdch hmot. Odv\u00e1\u017elivci ,,\u0161li\u201c do v\u00edce provozoven a opravdu bylo tehdy mo\u017en\u00e9 vybudovat vcelku rychle spole\u010dnost, kter\u00e1 se rozv\u00edjela a m\u011bla perspektivu. Mo\u017en\u00e1 si pamatujete na B\u0159endu, DKV market, Progresservis a dal\u0161\u00ed n\u00e1zvy spole\u010dnost\u00ed, kter\u00e9 vstaly pouze ze zku\u0161enost\u00ed a pracovitosti obchodn\u00edk\u016f maj\u00edc\u00edch za sebou praxi ve st\u00e1tn\u00edm molochu. Byla to doba pln\u00e1 nad\u0161en\u00ed, pr\u00e1ce do noci a hled\u00e1n\u00ed cest.<\/p>\n

Udr\u017eov\u00e1n\u00ed \u00fanosn\u00e9 mar\u017ee, skupov\u00e1n\u00ed levn\u00fdch z\u00e1sob podnik\u016f za star\u00e9 ceny, kter\u00e9 privatizace dovedla na pokraj likvidace, to dok\u00e1zalo nap\u0159\u00edklad \u017eelez\u00e1\u0159stv\u00ed \u010di elektra udr\u017eet p\u0159i \u017eivotu d\u00e9le ne\u017e t\u0159eba men\u0161\u00ed konzumy. B\u011b\u017en\u00fd rabat cca 15% z\u00a0dob rann\u00e9ho postsocialismu stoupnul na 20%, ale po\u0159\u00e1d znamenal jistou \u00factu k\u00a0producent\u016fm zbo\u017e\u00ed a k\u00a0z\u00e1kazn\u00edk\u016fm. Samoz\u0159ejm\u011b se pracovalo v\u00a0prost\u0159ed\u00ed ni\u017e\u0161\u00edho da\u0148ov\u00e9ho zat\u00ed\u017een\u00ed, \u00fanosn\u00fdch n\u00e1jm\u016f a energi\u00ed odpov\u00eddaj\u00edc\u00edch cenou efektivit\u011b na\u0161eho energetick\u00e9ho odv\u011btv\u00ed. To v\u0161e platilo a\u017e do chv\u00edle, kdy k\u00a0n\u00e1m byli vpu\u0161t\u011bni zahrani\u010d\u00ed \u017eraloci s\u00a0da\u0148ov\u00fdmi \u00falevami \u010di dokonce s\u00a0pob\u00eddkami v\u00a0podob\u011b velk\u00fdch korporac\u00ed a \u0159et\u011bzc\u016f. I ti sebelep\u0161\u00ed \u010de\u0161t\u00ed obchodn\u00edci postupn\u011b po t\u011b\u017ek\u00e9m boji uzav\u0159eli v\u011bt\u0161inu prodejen. M\u00edt obchod se \u017eelez\u00e1\u0159stv\u00edm v\u00a0dosahu nov\u00fdch OBI, Hornbach\u016f, potraviny vedle Tesca \u010di Globusu nem\u011blo prost\u011b ji\u017e cenu a klesaj\u00edc\u00ed tr\u017eby toho byly d\u016fkazem. Nekonkurenceschopnost se net\u00fdkala v\u00a0t\u00e9 dob\u011b cen, i kdy\u017e podm\u00ednky byly nerovn\u00e9, ale p\u0159edev\u0161\u00edm rozsahu nab\u00eddky.\u00a0 V\u00a0za\u010d\u00e1tc\u00edch to je\u0161t\u011b \u0161lo, proto\u017ee hypermarkety nem\u011bly tolik pot\u0159ebn\u00fdch mali\u010dkost\u00ed, kter\u00e9 jsme byli schopni ze star\u0161\u00edch z\u00e1sob nab\u00eddnout my, ale \u010dasem i tato v\u00fdhoda zmizela a nebylo ji\u017e co \u0159e\u0161it.<\/p>\n

\"\"<\/a><\/p>\n

Absence mal\u00fdch specializovan\u00fdch obchod\u016f je d\u016fsledkem p\u0159evahy mohutn\u00fdch korporac\u00ed. M\u016f\u017eete oponovat vietnamsk\u00fdmi ve\u010derkami, men\u0161\u00edmi pap\u00edrnictv\u00edmi, specializovan\u00fdmi \u010di podobn\u00fdmi obchody, ale pod\u00edvejte se na jejich ceny. V\u00a0podstat\u011b do t\u011bchto prodejen chod\u00edte v\u00a0nouzi nebo z\u00a0pohodlnosti. Obchodn\u00ed \u0159et\u011bzce postupn\u011b p\u0159evzaly trh, odk\u00e1zaly v\u00fdrobce a p\u011bstitele do role otrok\u016f prod\u00e1vaj\u00edc\u00edch jim sv\u00e9 produkty za ceny jen t\u011bsn\u011b nastaven\u00e9 nad po\u0159izovac\u00ed hodnotu a poskytuj\u00edc\u00ed jim relativn\u011b minim\u00e1ln\u00ed prostor na investice a zbohatnut\u00ed. A to si je\u0161t\u011b plat\u00ed tzv. displej, tedy um\u00edst\u011bn\u00ed do reg\u00e1l\u016f. Samotn\u00ed velkoobchodn\u00edci v\u0161ak zv\u00fd\u0161ili sv\u00e9 mar\u017ee a\u017e na 150 – 200%, co\u017e je desetin\u00e1sobek toho, s\u00a0\u010d\u00edm se za\u010d\u00ednalo po tzv. Sametov\u00e9 revoluci. A to je\u0161t\u011b nen\u00ed vrchn\u00ed hranice, v n\u011bkter\u00fdch odv\u011btv\u00edch jsou rabaty a\u017e 500%. P\u0159idejme je\u0161t\u011b tragickou kvalitu v\u011bt\u0161iny v\u00fdrobk\u016f a mizernou kulturu p\u0159i pln\u011bn\u00ed povinnost\u00ed spojen\u00fdch s\u00a0reklamacemi. \u0158et\u011bzc\u016fm se samoz\u0159ejm\u011b p\u0159izp\u016fsobili i drobn\u00ed prodejci, tak\u017ee pokud nakupujete n\u011bkde na farm\u00e1\u0159sk\u00e9m trhu, u\u0161et\u0159\u00edte jen tehdy, m\u00e1te li sv\u00e9ho farm\u00e1\u0159e, o kter\u00e9m v\u00edte, \u017ee jde jinou cestou ne\u017e okr\u00e1d\u00e1n\u00edm z\u00e1kazn\u00edk\u016f.<\/p>\n

Zv\u00fdhodn\u011bn\u00ed obchodn\u00edch \u0159et\u011bzc\u016f na po\u010d\u00e1tku se n\u00e1m tak vrac\u00ed jako bumerang rotuj\u00edc\u00ed mnohem v\u011bt\u0161\u00ed intenzitou ne\u017e p\u0159i sv\u00e9m vypu\u0161t\u011bn\u00ed. Likvidace p\u016fvodn\u00edho obchodn\u00edho prost\u0159ed\u00ed je ur\u010dit\u00fd v\u00fdvoj, ov\u0161em pred\u00e1torsk\u00e9 korpor\u00e1tn\u00ed z\u00e1padn\u00ed praktiky bylo mo\u017eno od po\u010d\u00e1tku eliminovat. Odtok obrovsk\u00e9ho mno\u017estv\u00ed nezdan\u011bn\u00fdch pen\u011bz do zahrani\u010d\u00ed u n\u00e1s z\u00edskan\u00fdch je alarmuj\u00edc\u00ed. Syst\u00e9m je to jednoduch\u00fd, sta\u010d\u00ed zahrani\u010dn\u00ed zbo\u017e\u00ed p\u0159ekupovat p\u0159es sv\u00e9 sklady a sem ho dod\u00e1vat ji\u017e drah\u00e9. A zisky plynouc\u00ed z\u00a0\u010desk\u00fdch produkt\u016f vyu\u017e\u00edvat na pokryt\u00ed provozn\u00edch n\u00e1klad\u016f. Existuje v\u0161ak mnohem v\u00edce trik\u016f, nap\u0159\u00edklad drah\u00fd pron\u00e1jem obchodn\u00ed zna\u010dky, za\u0159\u00edzen\u00ed prodejen a know-how, pro \u010desk\u00fd ber\u0148\u00e1k toho pak moc nezbude a majitel\u00e9 korporac\u00ed dan\u00ed tam, kde se jim to vyplat\u00ed. Dopl\u00e1c\u00ed na to jak \u010desk\u00fd dodavatel, tak i p\u0159edev\u0161\u00edm z\u00e1kazn\u00edk. Tedy op\u011bt \u010cech. A proto\u017ee se u n\u00e1s zvy\u0161uj\u00ed dan\u011b, zdra\u017euj\u00ed energie a omezuj\u00edc\u00edch faktor\u016f je st\u00e1le v\u00edce, \u010de\u0161t\u00ed v\u00fdrobci a p\u011bstitel\u00e9 se st\u011bhuj\u00ed ze zem\u011b a ze v\u0161eho nejh\u016f\u0159e na tom je a bude nakupuj\u00edc\u00ed ob\u010dan.<\/p>\n

Zplundrovan\u00e1 \u010cesk\u00e1 republika tak d\u00edky neschopnosti vl\u00e1dy dost\u00e1v\u00e1 dal\u0161\u00ed smrt\u00edc\u00ed \u00fader. Jeden z\u00a0posledn\u00edch. Bohu\u017eel to v\u011bt\u0161in\u011b \u010desk\u00fdch konzument\u016f nedoch\u00e1z\u00ed a m\u00edsto hromadn\u00e9ho bojkotu obchodn\u00edch \u0159et\u011bzc\u016f jde d\u00e1le na por\u00e1\u017eku. Pln\u00e9 ko\u0161\u00edky p\u0159edra\u017een\u00e9ho zbo\u017e\u00ed jsou toho denn\u011b d\u016fkazem.\u00a0 Vl\u00e1da m\u00e1 plno n\u00e1stroj\u016f, jak st\u00e1vaj\u00edc\u00ed stav zm\u011bnit. Lenost, lobismus a pok\u0159iven\u00fd charakter politik\u016f tomu v\u0161ak d\u00e1vaj\u00ed \u010dervenou. Fiala se pot\u00e9 divadeln\u011b div\u00ed p\u0159ed n\u011bmeck\u00fdm supermarketem, jak je v\u0161e toto mo\u017en\u00e9. Je to nastr\u010den\u00fd klaun, proto\u017ee toto v\u00ed p\u016flka republiky u\u017e d\u00e1vno. \u010cesk\u00fd ob\u010dan u\u017e nikoho nezaj\u00edm\u00e1, z\u00e1jem je jen o obsah jeho pen\u011b\u017eenky \u010di \u00fa\u010dtu. Tato dv\u011b ulo\u017ei\u0161t\u011b jsou pod neust\u00e1lou k\u0159\u00ed\u017eovou palbou st\u00e1tu, bank, korpor\u00e1t\u016f, poskytovatel\u016f r\u016fzn\u00fdch slu\u017eeb, respektive jednodu\u0161eji \u0159e\u010deno gr\u00e1zl\u016f v\u00a0l\u00edme\u010dk\u00e1ch. Po\u0159\u00e1d nic? Jak dlouho mysl\u00edte, \u017ee dok\u00e1\u017eete otro\u010dit, ani\u017e byste se vzep\u0159eli?<\/p>\n

Jind\u0159ich Kulhav\u00fd<\/a><\/p>\n

\"\"<\/p>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Mar\u017ee obchodn\u00edk\u016f b\u00fdvaly kdysi podstatn\u011b ni\u017e\u0161\u00ed, ne\u017e je tomu nyn\u00ed. Vzhledem k\u00a0dlouholet\u00e9 praxi v\u00a0obchodn\u00ed \u010dinnosti…<\/p>\n","protected":false},"author":2,"featured_media":10306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[29,6261,750],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/40101"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=40101"}],"version-history":[{"count":1,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/40101\/revisions"}],"predecessor-version":[{"id":40102,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/40101\/revisions\/40102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/10306"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=40101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=40101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=40101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}