{"id":36794,"date":"2023-09-23T01:09:26","date_gmt":"2023-09-22T23:09:26","guid":{"rendered":"http:\/\/www.infokuryr.cz\/n\/?p=36794"},"modified":"2023-09-23T05:24:39","modified_gmt":"2023-09-23T03:24:39","slug":"retailove-obchody-se-v-souboji-s-e-shopy-stale-drzi-prodejnam-pomahaji-take-chytre-technologie","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2023\/09\/23\/retailove-obchody-se-v-souboji-s-e-shopy-stale-drzi-prodejnam-pomahaji-take-chytre-technologie\/","title":{"rendered":"Retailov\u00e9 obchody se v souboji s e-shopy st\u00e1le dr\u017e\u00ed. Prodejn\u00e1m pom\u00e1haj\u00ed tak\u00e9 chytr\u00e9 technologie"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><strong>Retailov\u00fd prodej je v\u00a0\u010cesku st\u00e1le hlavn\u00ed zp\u016fsob, jak lid\u00e9 nakupuj\u00ed. Podle \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu (\u010cS\u00da) maloobchodn\u00ed tr\u017eby vzrostly v\u00a0\u010dervenci mezim\u011bs\u00ed\u010dn\u011b o 0,1 %, a \u010ce\u0161i t\u0159et\u00ed m\u011bs\u00edc v\u00a0\u0159ad\u011b nakupuj\u00ed st\u00e1le v\u00edc. V\u00fdhradn\u011b v kamenn\u00fdch obchodech nakupuje 39 % lid\u00ed a b\u011b\u017en\u00fd n\u00e1kup jim trv\u00e1 p\u0159ibli\u017en\u011b 20 minut. Prodejci krom\u011b technologi\u00ed zjednodu\u0161uj\u00edc\u00edch n\u00e1kup vyu\u017e\u00edvaj\u00ed tak\u00e9 chytr\u00e9 po\u010d\u00edt\u00e1n\u00ed lid\u00ed, kter\u00e9 dok\u00e1\u017ee ur\u010dit v\u011bk, pohlav\u00ed, nebo kde se z\u00e1kazn\u00edci v\u00a0r\u00e1mci prodejny nej\u010dast\u011bji pohybuj\u00ed.<\/strong><\/p>\n<p>Podle dat \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu nakupuje st\u00e1le 39 % lid\u00ed pouze v\u00a0kamenn\u00fdch prodejn\u00e1ch a nakupov\u00e1n\u00ed online se st\u00e1le vyh\u00fdb\u00e1.\u00a0 Na internetu se kupuj\u00ed nej\u010dast\u011bji m\u00f3dn\u00ed dopl\u0148ky, produkty pro zdrav\u00ed a kr\u00e1su, obuv a l\u00e9ky. \u010ce\u0161i si zvykli vyu\u017e\u00edvat e-shopy p\u0159edev\u0161\u00edm b\u011bhem pandemie covidu, kdy bylo v\u00fdrazn\u00e9 mno\u017estv\u00ed prodejen s\u00a0t\u00edmto druhem zbo\u017e\u00ed zav\u0159eno, a i po uvoln\u011bn\u00ed restrikc\u00ed z\u016fstali u pohodln\u011bj\u0161\u00ed varianty n\u00e1kupu z\u00a0domova.<\/p>\n<p>P\u0159i po\u0159izov\u00e1n\u00ed potravin se z\u00e1kazn\u00edci ale st\u00e1le vracej\u00ed do kamenn\u00fdch prodejen. Nav\u0161t\u011bvuj\u00ed je sice m\u00e9n\u011b \u010dasto, ale o to jsou n\u00e1kupy v\u011bt\u0161\u00ed a maloobchodn\u00ed tr\u017eby b\u011bhem posledn\u00edch t\u0159\u00ed m\u011bs\u00edc\u016f opatrn\u011b rostou. Podle dat \u010cS\u00da vzrostly mezim\u011bs\u00ed\u010dn\u011b tr\u017eby v\u00a0retailu b\u011bhem \u010dervence o 0,1 %, jedn\u00e1 se o t\u0159et\u00ed mezim\u011bs\u00ed\u010dn\u00ed n\u00e1r\u016fst v\u00a0\u0159ad\u011b. \u010cesk\u00fd retail se tak pomalu vzpamatov\u00e1v\u00e1 z\u00a0dlouh\u00e9ho obdob\u00ed \u0161et\u0159en\u00ed \u010desk\u00fdch dom\u00e1cnost\u00ed.<\/p>\n<p>Nakupov\u00e1n\u00ed online pova\u017euje v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f, p\u0159edev\u0161\u00edm v\u00a0r\u00e1mci mlad\u0161\u00ed generace, za samoz\u0159ejmost. Retailov\u00e9 prost\u0159ed\u00ed tak mus\u00ed nutn\u011b reagovat nov\u00fdmi zp\u016fsoby, jak n\u00e1v\u0161t\u011bvu prodejny zatraktivnit a zjednodu\u0161it. \u201eKdy\u017e jste si p\u0159ed deseti lety cht\u011bli koupit n\u011bco ze zdrav\u00e9 v\u00fd\u017eivy, byl to jeden mal\u00fd zastr\u010den\u00fd reg\u00e1l n\u011bkde vzadu, dnes toto zbo\u017e\u00ed stoj\u00ed na pr\u00e9miov\u00e9 pozici. Ka\u017ed\u00fd rok se p\u0159itom zrekonstruuje p\u011bt a\u017e sedm procent prodejen,\u201c uv\u00e1d\u00ed Tom\u00e1\u0161 Prouza, prezident Svazu obchodu a cestovn\u00edho ruchu (SOCR). Podle \u0161\u00e9fa \u0159et\u011bzce LIDL Adama Miszczyszyna se pr\u016fm\u011brn\u00e1 d\u00e9lka n\u00e1kup\u016f v maloobchodech se pohybuje kolem 20 minut.<\/p>\n<p>V\u00fdrazn\u00fdm trendem v\u00a0r\u00e1mci modernizace n\u00e1kup\u016f se stala maximalizace udr\u017eitelnosti prodejen. Jedn\u00e1 se o modernizaci chladic\u00edch za\u0159\u00edzen\u00ed, \u00fasporn\u00e9ho osv\u011btlen\u00ed nebo omezov\u00e1n\u00ed spot\u0159eby pap\u00edru na cenovky a \u00fa\u010dtenky. Nap\u0159\u00edklad obchodn\u00ed \u0159et\u011bzec Albert ro\u010dn\u011b investuje do \u0161etrn\u00fdch opat\u0159en\u00ed stovky milion\u016f korun, uv\u00e1d\u00ed SOCR.<\/p>\n<p>V\u00fdrazn\u00fdm faktorem, kter\u00fd z\u00e1kazn\u00edk\u016fm umo\u017e\u0148uje efektivn\u011bj\u0161\u00ed n\u00e1kup je tak\u00e9 p\u0159ehlednost a rozlo\u017een\u00ed prodejen. Pokud z\u00e1kazn\u00edci najdou sv\u00e9 obl\u00edben\u00e9 produkty bez probl\u00e9m\u016f a v\u00a0preferovan\u00e9m po\u0159ad\u00ed, str\u00e1v\u00ed v\u00a0obchod\u011b m\u00e9n\u011b \u010dasu a v\u00a0d\u016fsledku se tak zvy\u0161uje \u0161ance, \u017ee se do prodejny vr\u00e1t\u00ed. Pohodl\u00ed z\u00e1kazn\u00edk\u016f zvy\u0161uje tak\u00e9 omezov\u00e1n\u00ed \u010dasu, kter\u00fd str\u00e1v\u00ed ve front\u00e1ch u pokladen, management prodejny tak mus\u00ed neust\u00e1le udr\u017eovat otev\u0159en\u00fd dostatek pokladen podle aktu\u00e1ln\u00edho mno\u017estv\u00ed z\u00e1kazn\u00edk\u016f. Zjednodu\u0161ov\u00e1n\u00ed rozlo\u017een\u00ed prodejny i zefektiv\u0148ov\u00e1n\u00ed provozu dnes u\u017e \u010dasto pom\u00e1haj\u00ed smart \u0159e\u0161en\u00ed, nap\u0159\u00edklad kamerov\u00e9 syst\u00e9my vyu\u017e\u00edvaj\u00edc\u00ed neuronovou s\u00ed\u0165.<\/p>\n<p>\u201eNa\u0161e senzory dok\u00e1\u017eou monitorovat chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f v\u00a0prodejn\u00e1ch s\u00a0p\u0159esnost\u00ed na jednotlivce. Obchodn\u00edk tak m\u00e1 naprost\u00fd p\u0159ehled, kter\u00e1 m\u00edsta v\u00a0prodejn\u011b z\u00e1kazn\u00edci vyu\u017e\u00edvaj\u00ed nejrad\u0161i a p\u0159ipravit na n\u011b nej\u017e\u00e1dan\u011bj\u0161\u00ed zbo\u017e\u00ed, m\u016f\u017ee p\u0159edch\u00e1zet vznik\u00e1n\u00ed front nebo efektivn\u011b vyhodnocovat a nastavovat marketingov\u00e9 kampan\u011b,\u201c \u0159\u00edk\u00e1 Kate\u0159ina M\u00e1chov\u00e1, obchodn\u00ed mana\u017eerka spole\u010dnosti iC Systems.ai, kter\u00e1 dod\u00e1v\u00e1 chytr\u00e9 senzory do retailov\u00fdch obchod\u016f, kancel\u00e1\u0159sk\u00fdch budov, obchodn\u00edch center nebo pr\u016fmyslov\u00fdch are\u00e1l\u016f. Maloobchodn\u00edci tak mohou jednodu\u0161e vyhodnocovat po\u010det z\u00e1kazn\u00edk\u016f v\u00a0prodejn\u011b, v\u010detn\u011b demografick\u00fdch \u00fadaj\u016f, jako je pohlav\u00ed nebo v\u011bk. \u00daprava rozlo\u017een\u00ed zbo\u017e\u00ed v\u00a0r\u00e1mci prostoru prodejny dnes tak m\u016f\u017ee prob\u00edhat efektivn\u011bji, ne\u017e \u00faprava webov\u00fdch str\u00e1nek e-shop\u016f.<\/p>\n<p><a href=\"http:\/\/www.shrtcut.cz\">ZDROJ<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/stranapro.cz\/\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-30218 aligncenter\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2023\/06\/PRO-banner-300x36.png\" alt=\"\" width=\"1358\" height=\"163\" srcset=\"https:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2023\/06\/PRO-banner-300x36.png 300w, https:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2023\/06\/PRO-banner-768x93.png 768w, https:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2023\/06\/PRO-banner.png 849w\" sizes=\"(max-width: 1358px) 100vw, 1358px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailov\u00fd prodej je v\u00a0\u010cesku st\u00e1le hlavn\u00ed zp\u016fsob, jak lid\u00e9 nakupuj\u00ed. Podle \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu (\u010cS\u00da)&#8230;<\/p>\n","protected":false},"author":2,"featured_media":15076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[5970,5971,2727],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/36794"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=36794"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/36794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/15076"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=36794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=36794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=36794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}