{"id":35785,"date":"2023-09-09T01:00:32","date_gmt":"2023-09-08T23:00:32","guid":{"rendered":"http:\/\/www.infokuryr.cz\/n\/?p=35785"},"modified":"2023-09-08T18:21:26","modified_gmt":"2023-09-08T16:21:26","slug":"google-chce-pouzivat-historii-prohlizece-pro-cilenou-reklamu","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2023\/09\/09\/google-chce-pouzivat-historii-prohlizece-pro-cilenou-reklamu\/","title":{"rendered":"Google chce pou\u017e\u00edvat historii prohl\u00ed\u017ee\u010de pro c\u00edlenou reklamu"},"content":{"rendered":"
<\/div>\n
\n
\n

Dal\u0161\u00ed d\u016fvod, pro\u010d by se ochr\u00e1nci soukrom\u00ed m\u011bli Chrome vyh\u00fdbat.<\/span><\/p>\n

Zd\u00e1 se, \u017ee v\u0161udyp\u0159\u00edtomn\u00fd technick\u00fd tit\u00e1n Google vyu\u017e\u00edv\u00e1 historii prohl\u00ed\u017een\u00ed sv\u00fdch u\u017eivatel\u016f ke zlep\u0161en\u00ed sv\u00fdch reklamn\u00edch strategi\u00ed.\u00a0Postupn\u00fdm zav\u00e1d\u011bn\u00edm \u201evylep\u0161en\u00e9ho soukrom\u00ed reklam\u201c pro v\u0161echny u\u017eivatele prohl\u00ed\u017ee\u010de Chrome sleduje Google stanoven\u00fd c\u00edl p\u0159izp\u016fsobit reklamu z\u00e1jm\u016fm a online interakc\u00edm jednotliv\u00fdch u\u017eivatel\u016f, a t\u00edm zakr\u00fdt potenci\u00e1ln\u011b z\u00e1sadn\u00ed dopady na soukrom\u00ed u\u017eivatel\u016f.<\/span><\/p>\n

Skromn\u00e9 \u200b\u200boznamovac\u00ed pole oznamuj\u00edc\u00ed tuto transforma\u010dn\u00ed funkci se objevuje od vyd\u00e1n\u00ed Chrome 115 v \u010dervenci, co\u017e signalizuje integraci Google Topics API.\u00a0Pozorn\u00fd u\u017eivatel by to mohl vn\u00edmat jako dal\u0161\u00ed naru\u0161en\u00ed jejich soukrom\u00ed.\u00a0H\u00e1\u010dek v\u0161ak nen\u00ed ani tak v ozn\u00e1men\u00ed, jako v drobn\u00e9m p\u00edsmu, kter\u00e9 specifikuje p\u0159ijet\u00ed dohod a p\u0159izp\u016fsoben\u00ed region\u00e1ln\u00edm p\u0159edpis\u016fm.<\/span><\/p>\n

\n
\"\"<\/figure>\n<\/div>\n

Kritici tvrd\u00ed, \u017ee umo\u017en\u011bn\u00ed webov\u00fdm str\u00e1nk\u00e1m analyzovat historii prohl\u00ed\u017een\u00ed u\u017eivatel\u016f za \u00fa\u010delem propagace reklamy Google p\u0159edstavuje naru\u0161en\u00ed soukrom\u00ed.\u00a0Mal\u00e1 \u010d\u00e1st masivn\u00ed u\u017eivatelsk\u00e9 z\u00e1kladny Chrome je nyn\u00ed zachycena v nov\u00e9m re\u017eimu tematick\u00e9ho API a modu operandi, kde ji\u017e nelze rozli\u0161it dobrovoln\u00e9 a povrchn\u00ed p\u0159ijet\u00ed.<\/span><\/p>\n

Google naopak tvrd\u00ed, \u017ee bl\u00ed\u017e\u00edc\u00ed se konec podpory soubor\u016f cookie t\u0159et\u00edch stran a spol\u00e9h\u00e1n\u00ed se na alternativn\u00ed technologie, jako je Topics API, vytv\u00e1\u0159\u00ed chytrou rovnov\u00e1hu mezi pot\u0159ebami c\u00edlen\u00ed reklamy a ochranou soukrom\u00ed u\u017eivatel\u016f.\u00a0Ve skute\u010dnosti m\u016f\u017ee Chrome p\u0159\u00edmo oslovovat konkr\u00e9tn\u00ed z\u00e1jmy u\u017eivatel\u016f prost\u0159ednictv\u00edm rozhran\u00ed Topics JavaScript API a poskytuje inzerent\u016fm zp\u016fsob, jak podle toho propagovat sv\u00e9 produkty.<\/span><\/p>\n

Nicm\u00e9n\u011b zvon\u00ed popla\u0161n\u00e9 zvony, proto\u017ee velk\u00e1 \u010d\u00e1st u\u017eivatel\u016f vn\u00edm\u00e1 tento v\u00fdvoj jako \u201etemn\u00fd vzor\u201c \u2013 provokativn\u00ed v\u00fdraz pro Google, kter\u00fd p\u0159edpokl\u00e1d\u00e1 manipulaci tak, aby u\u017eivatel\u00e9 pasivn\u011b souhlasili s \u00fadajn\u011b \u201evylep\u0161enou\u201c ochranou sv\u00e9ho soukrom\u00ed p\u0159ed reklamou, i kdy\u017e je to hotov\u00e1 v\u011bc a v nep\u0159ehledn\u00e9m nastaven\u00ed prohl\u00ed\u017ee\u010de z\u016fst\u00e1v\u00e1 skryta funkce opt-out.<\/span><\/p>\n

Je pochopiteln\u00e9, \u017ee cesta, kterou se Google a jeho partne\u0159i v reklamn\u00ed bran\u017ei vydali, narazila na siln\u00fd odpor.\u00a0Profesor kryptografie z Johns Hopkins University Matthew Green jasn\u011b vyj\u00e1d\u0159il sv\u00e9 n\u00e1mitky: \u201eNechci, aby m\u016fj prohl\u00ed\u017ee\u010d ukl\u00e1dal moji historii prohl\u00ed\u017een\u00ed, aby mi zobrazoval reklamy, a rozhodn\u011b nechci, aby m\u016fj prohl\u00ed\u017ee\u010d m\u011bl funkci m\u00e9 historie prohl\u00ed\u017een\u00ed s webem. pod\u00edly, kter\u00e9 nav\u0161t\u011bvuji.<\/span><\/p>\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n

ZDROJ<\/a><\/span><\/h3>\n<\/div>\n<\/div>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Dal\u0161\u00ed d\u016fvod, pro\u010d by se ochr\u00e1nci soukrom\u00ed m\u011bli Chrome vyh\u00fdbat. Zd\u00e1 se, \u017ee v\u0161udyp\u0159\u00edtomn\u00fd technick\u00fd…<\/p>\n","protected":false},"author":2,"featured_media":3171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[317,5857,343],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/35785"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=35785"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/35785\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/3171"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=35785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=35785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=35785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}