{"id":3416,"date":"2021-07-19T03:33:21","date_gmt":"2021-07-19T01:33:21","guid":{"rendered":"http:\/\/www.infokuryr.cz\/n\/?p=3416"},"modified":"2021-07-19T03:33:21","modified_gmt":"2021-07-19T01:33:21","slug":"covid-divadlo-muze-nerusene-pokracovat","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2021\/07\/19\/covid-divadlo-muze-nerusene-pokracovat\/","title":{"rendered":"Covid divadlo m\u016f\u017ee neru\u0161en\u011b pokra\u010dovat"},"content":{"rendered":"
<\/div>\n

Tak iDnes dnes zve\u0159ejnila zpr\u00e1vu o tom, \u017ee zav\u00edraj\u00ed o\u010dkovac\u00ed centrum v Malajsii, nebo\u0165 se tam nakazilo ji\u017e 200 o\u010dkovan\u00fdch. V\u011bt\u0161ina z n\u00e1s se za\u010dne logicky pt\u00e1t, jak je mo\u017en\u00e9, \u017ee o\u010dkovan\u00ed onemocn\u011bli? N\u011bkte\u0159\u00ed se za\u010dnou pt\u00e1t, jak je mo\u017en\u00e9, \u017ee v totalitn\u00ed cenzu\u0159e trestaj\u00edc\u00ed jak\u00fdkoli odli\u0161n\u00fd n\u00e1zor dehonestac\u00ed, v\u00fdsm\u011bchem a dehumanizac\u00ed, ob\u010das pronikne takov\u00e1 zpr\u00e1va? Je to chyba v Matrixu?<\/p>\n

Podobn\u011b hledali dvojsmysly lid\u00e9 v humoru komunistickou cenzurou schv\u00e1len\u00fdch komik\u016f a bavi\u010d\u016f a pak na sebe v\u00fdznamn\u011b mrkali, jo t\u00edm mysl\u00ed \u0160trougala.<\/p>\n

O \u017e\u00e1dnou chybu v Matrixu \u017ee nejedn\u00e1, nen\u00ed to \u017e\u00e1dn\u00e1 n\u00e1hoda. Marketing pandemie mus\u00ed po\u010d\u00edtat s t\u00edm, \u017ee Covidioti nejsou tot\u00e1ln\u00ed kret\u00e9ni a \u017ee cht\u011b-necht\u011b budou konfrontov\u00e1ni na soci\u00e1ln\u00edch s\u00edt\u00edch, nebo sv\u00fdmi kamar\u00e1dy nebo p\u0159\u00edbuzn\u00fdmi s pravdou a fakty, a tak ob\u010das n\u011bjak\u00fd mainstreamov\u00fd hovnomet n\u011bco „p\u0159izn\u00e1“, ale jen v mno\u017estv\u00ed „men\u0161\u00edm ne\u017e mal\u00e9m“.<\/p>\n

Pokud tedy mainstream nap\u00ed\u0161e, \u017ee se u n\u011bkter\u00fdch lid\u00ed objevily vedlej\u0161\u00ed p\u0159\u00edznaky po vakcinaci (samoz\u0159ejm\u011b nic nesouvis\u00ed s ni\u010d\u00edm, nen\u00ed prok\u00e1z\u00e1no, ojedin\u011bl\u00e9 p\u0159\u00edpady atd) , Covidiot to zaregistruje (m\u00e9dia jsou vyv\u00e1\u017een\u00e1, nen\u00ed pravda, \u017ee se cenzuruji informace, v\u017edy\u0165 to p\u0159ece p\u0159izn\u00e1vaj\u00ed ), ale hlavn\u011b z toho vyvod\u00ed, \u017ee se o tom v\u0161em v\u00ed, \u017ee je to pod kontrolou, \u017ee se to sleduje, kdyby n\u00e1hodou, a pak nastoup\u00ed podv\u011bdom\u00fd mechanismus „m\u011b se to nestane “ (smrt, ochrnut\u00ed, do\u017eivotn\u00ed n\u00e1sledky, neplodnost – to je z\u00e1sadn\u011b v\u017edy pro druh\u00e9, ne pro m\u011b).<\/p>\n

Zpr\u00e1vy typu, „Pan\u00ed zkolabovala po vakc\u00edn\u011b“, nebo „XY lid\u00ed c\u00edt\u00ed n\u011bkolik dn\u00ed bolest v pa\u017ei po vpichu“ jsou marketingem pasivn\u00edm (preventivn\u00edm).<\/p>\n

Zpr\u00e1va o naka\u017een\u00ed ji\u017e o\u010dkovan\u00fdch je v\u0161ak ji\u017e marketingov\u011b aktivn\u00ed – c\u00edlem je vytv\u00e1\u0159et nejednozna\u010dnost a chaos. Chaos toti\u017e spolehliv\u011b zabra\u0148uje n\u00e1vratu do norm\u00e1lu, tedy p\u0159esn\u00fd opak, ne\u017e slibuje marketingov\u00e1 „te\u010dka“. Pokud chcete lidi spojit pro ur\u010ditou v\u011bc – nap\u0159\u00edklad volby ur\u010dit\u00e9ho kandid\u00e1ta, mus\u00edte komunikovat jasn\u011b, jednozna\u010dn\u011b a hlavn\u011b jednodu\u0161e.<\/p>\n

Obama vyhr\u00e1l kampa\u0148 pomoc\u00ed jednoho slova – „Change“. Pod t\u00edm si toti\u017e ka\u017ed\u00fd p\u0159edstavil n\u011bco jin\u00e9ho, ale z\u00e1rove\u0148 je toto „poselstv\u00ed“ spojovalo. Prost\u011b geni\u00e1ln\u00ed slogan. Co na tom, \u017ee jakmile byl prvn\u00ed muslimsko-ke\u0148sk\u00fd prezident s rysy Indon\u00e9sana v B\u00edl\u00e9m dom\u011b u moci, \u017e\u00e1dn\u00e1 zm\u011bna se nekonala a spolehliv\u011b kr\u00e1\u010del ve stop\u00e1ch Bushe.<\/p>\n

Pokud v\u0161ak chcete vytvo\u0159it chaos, budete komunikovat nezjednozna\u010dn\u011b. Nejednozna\u010dnost lidsk\u00fd mozek nen\u00e1vid\u00ed. Chce \u0159e\u0161en\u00ed, chce „n\u00e1vrat do norm\u00e1lu“, kde v\u0161e je jak bylo (p\u0159ed chaotickou situaci). A tak v\u00e1m na jednu stranu slibuj\u00ed „te\u010dku“, tedy fin\u00e1ln\u00ed ukon\u010den\u00ed nenorm\u00e1ln\u00ed situace, kterou p\u0159ed t\u00edm systematicky rok a p\u016fl vytv\u00e1\u0159eli, na druhou stranu \u00fasty kolaboruj\u00edc\u00edch „odborn\u00edk\u016f“, kari\u00e9rychtiv\u00fdch omega samc\u016f (kte\u0159\u00ed dote\u010f n\u011bkde za granty kou\u0159ili ciciny v obskurn\u00edch laborato\u0159\u00edch) a jin\u00fdch kreatur „p\u0159izn\u00e1vaj\u00ed“, \u017ee vakc\u00edna v\u00e1s vlastn\u011b nechr\u00e1n\u00ed p\u0159ed ni\u010d\u00edm a nic nezaru\u010duje, ale z\u00e1rove\u0148 dod\u00e1vaj\u00ed, \u017ee je to „jedin\u00e1 volba“, pokud se chcete vr\u00e1tit do norm\u00e1lu. A pr\u00e1v\u011b t\u00edm se dal vytv\u00e1\u0159\u00ed nenorm\u00e1l, kter\u00fd je hlavn\u00edm c\u00edlem marketingov\u00e9 kampan\u011b.<\/p>\n

Zeptejte se ka\u017ed\u00e9ho op\u00edchance. Spolehliv\u011b v\u00e1m zopakuje mantru o tom, \u017ee vakc\u00edna vlastn\u011b nebr\u00e1n\u00ed p\u0159enosu ani infekci, br\u00e1n\u00ed jen „v\u00e1\u017en\u00e9mu pr\u016fb\u011bhu“ (snad) a u toho bude m\u00edt pe\u010dliv\u011b nasazen\u00fd k\u00e1vov\u00fd filtr na hub\u011b. Covid divadlo tak m\u016f\u017ee neru\u0161en\u011b pokra\u010dovat.<\/p>\n

Roman Moskowsky<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Tak iDnes dnes zve\u0159ejnila zpr\u00e1vu o tom, \u017ee zav\u00edraj\u00ed o\u010dkovac\u00ed centrum v Malajsii, nebo\u0165 se…<\/p>\n","protected":false},"author":2,"featured_media":2279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[23,213,259],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/3416"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=3416"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/3416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/2279"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=3416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=3416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=3416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}