{"id":33119,"date":"2023-07-30T00:59:28","date_gmt":"2023-07-29T22:59:28","guid":{"rendered":"http:\/\/www.infokuryr.cz\/n\/?p=33119"},"modified":"2023-07-29T15:33:52","modified_gmt":"2023-07-29T13:33:52","slug":"po-transmarketingove-katastrofe-prvni-vlna-propousteni-u-vyrobce-bud-light-anheuser-busch","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2023\/07\/30\/po-transmarketingove-katastrofe-prvni-vlna-propousteni-u-vyrobce-bud-light-anheuser-busch\/","title":{"rendered":"Po transmarketingov\u00e9 katastrof\u011b: Prvn\u00ed vlna propou\u0161t\u011bn\u00ed u v\u00fdrobce \u201eBud Light\u201c Anheuser-Busch"},"content":{"rendered":"
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Marketingov\u00e1 katastrofa zahrnuj\u00edc\u00ed Bud Light a transgender influencera Dylana Mulvaneyho za\u010d\u00edn\u00e1 m\u00edt v\u00e1\u017en\u00fd dopad na Anheuser-Busch.\u00a0N\u00e1pojov\u00e1 spole\u010dnost u\u017e propou\u0161t\u00ed prvn\u00ed zam\u011bstnance, proto\u017ee dramaticky klesaj\u00ed tr\u017eby.\u00a0Zd\u00e1 se, \u017ee \u201eprobu\u010f se, zhroutil se\u201c je pravda.<\/span><\/strong><\/p>\n

Protesty Bud Light maj\u00ed st\u00e1le zna\u010dn\u00fd dopad, proto\u017ee Anheuser-Busch, partner spole\u010dnosti, pl\u00e1nuje\u00a0<\/span>propustit<\/span><\/a>\u00a0ve sv\u00e9m s\u00eddle t\u00e9m\u011b\u0159 400 zam\u011bstnanc\u016f .\u00a0Toto rozhodnut\u00ed n\u00e1sleduje po prudk\u00e9m poklesu prodeje Bud Light, d\u0159\u00edve nejobl\u00edben\u011bj\u0161\u00edho piva ve Spojen\u00fdch st\u00e1tech.\u00a0V rostouc\u00edm po\u010dtu bar\u016f a restaurac\u00ed po cel\u00fdch Spojen\u00fdch st\u00e1tech\u00a0<\/span>t\u00e9m\u011b\u0159 neexistuje<\/span><\/a>\u00a0a mnoho spot\u0159ebitel\u016f si odm\u00edt\u00e1 objednat pivo kv\u016fli \u201eprobuzen\u00e9mu\u201c marketingu.\u00a0Miller Lite a Coors Light naopak vykazuj\u00ed v\u00fdrazn\u00e9 n\u00e1r\u016fsty.<\/span><\/p>\n

Spole\u010dnost Anheuser-Busch zaznamenala \u00fapadek sv\u00e9ho podnik\u00e1n\u00ed<\/span><\/a>\u00a0od zah\u00e1jen\u00ed kampan\u011b Bud Light z 1. dubna, v n\u00ed\u017e vystupoval transgender influencer Dylan Mulvaney\u00a0.\u00a0Pokus spole\u010dnosti vytvo\u0159it zna\u010dku \u201ewoker\u201c m\u011bl odpov\u00eddaj\u00edc\u00ed negativn\u00ed d\u016fsledky.\u00a0<\/span>Proto\u017ee hlavn\u00ed c\u00edlov\u00e1 skupina pivn\u00ed zna\u010dky \u2013 tvrd\u011b pracuj\u00edc\u00ed lid\u00e9 \u2013 nemaj\u00ed s celou tou globalistickou propagandou absolutn\u011b nic spole\u010dn\u00e9ho.\u00a0<\/span><\/strong>Podle firmy se propou\u0161t\u011bn\u00ed nedotkne zam\u011bstnanc\u016f pracuj\u00edc\u00edch p\u0159\u00edmo v pivovaru nebo ve skladu.\u00a0V\u00fdkonn\u00e9 a marketingov\u00e9 pozice v\u0161ak budou zru\u0161eny v jej\u00edch hlavn\u00edch kancel\u00e1\u0159\u00edch v St. Louis, New Yorku a Los Angeles.\u00a0L\u00e9taj\u00ed sem zejm\u00e9na ti, kdo se pod\u00edleli na scestn\u00e9 kampani?<\/span><\/p>\n

Gener\u00e1ln\u00ed \u0159editel Anheuser-Busch Brendan Whitworth uvedl v prohl\u00e1\u0161en\u00ed, kter\u00e9 jasn\u011b ignorovalo marketingov\u00e9 chyby: \u201eI kdy\u017e tato rozhodnut\u00ed nikdy ned\u011bl\u00e1me na lehkou v\u00e1hu, chceme zajistit, aby se na\u0161e organizace i nad\u00e1le t\u011b\u0161ila dlouhodob\u00e9mu \u00fasp\u011bchu.\u00a0Tyto organiza\u010dn\u00ed zm\u011bny umo\u017e\u0148uj\u00ed na\u0161im t\u00fdm\u016fm soust\u0159edit se na to, co um\u00edme nejl\u00e9pe \u2013 na va\u0159en\u00ed skv\u011bl\u00e9ho piva pro ka\u017ed\u00e9ho.\u201c<\/span><\/p>\n

Pokud v\u0161ak budou \u010d\u00edsla prodeje i nad\u00e1le tak n\u00edzk\u00e1, propou\u0161t\u011bn\u00ed pracovn\u00edk\u016f ve v\u00fdrob\u011b a p\u0159eprav\u011b by na sebe nem\u011blo dlouho \u010dekat.\u00a0R\u010den\u00ed \u201eProbu\u010f se, zkrachuj\u201c nyn\u00ed st\u00e1le v\u00edce plat\u00ed o spole\u010dnostech, kter\u00e9 si touto globalistickou agendou odcizuj\u00ed sv\u00e9 (konzervativn\u00ed) st\u00e1l\u00e9 z\u00e1kazn\u00edky a neda\u0159\u00ed se jim s n\u00ed otev\u00edrat nov\u00e9 z\u00e1kaznick\u00e9 segmenty.<\/span><\/p>\n

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Marketingov\u00e1 katastrofa zahrnuj\u00edc\u00ed Bud Light a transgender influencera Dylana Mulvaneyho za\u010d\u00edn\u00e1 m\u00edt v\u00e1\u017en\u00fd dopad na…<\/p>\n","protected":false},"author":2,"featured_media":33120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[90,891,343,774],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/33119"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=33119"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/33119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/33120"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=33119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=33119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=33119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}