{"id":32705,"date":"2023-07-24T01:08:38","date_gmt":"2023-07-23T23:08:38","guid":{"rendered":"http:\/\/www.infokuryr.cz\/n\/?p=32705"},"modified":"2023-07-23T15:13:42","modified_gmt":"2023-07-23T13:13:42","slug":"google-testuje-zurnalistiku-ai","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2023\/07\/24\/google-testuje-zurnalistiku-ai\/","title":{"rendered":"Google testuje \u017eurnalistiku AI"},"content":{"rendered":"
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AI chatbot tohoto technologick\u00e9ho giganta Bard je ji\u017e zn\u00e1m\u00fd t\u00edm, \u017ee serv\u00edruje nepravdiv\u00e9 informace jako faktick\u00e9<\/strong><\/span><\/p>\n

Google testuje \u017eurnalistick\u00fd produkt zalo\u017een\u00fd na um\u011bl\u00e9 inteligenci a nab\u00edz\u00ed jej velk\u00fdm zpravodajsk\u00fdm organizac\u00edm, uvedl ve \u010dtvrtek New York Times s odkazem na t\u0159i zdroje bl\u00edzk\u00e9 t\u00e9to z\u00e1le\u017eitosti.\u00a0The Times byly \u00fadajn\u011b jedn\u00edm z prodejen, kter\u00e9 Google oslovil.<\/span><\/p>\n

Tento n\u00e1stroj, intern\u011b zn\u00e1m\u00fd jako Genesis, je schopen generovat zpr\u00e1vy na z\u00e1klad\u011b u\u017eivatelsk\u00fdch vstup\u016f \u2013 podrobnosti o aktu\u00e1ln\u00edch ud\u00e1lostech, jako kdo, co, kde nebo kdy, uvedly zdroje.\u00a0Spole\u010dnost to \u00fadajn\u011b pova\u017euje za \u201e\u00a0<\/span>odpov\u011bdnou technologii<\/span><\/em>\u00a0\u201c \u2013 st\u0159edn\u00ed cestu pro zpravodajsk\u00e9 organizace, kter\u00e9 nemaj\u00ed z\u00e1jem nahradit sv\u00e9 lidsk\u00e9 zam\u011bstnance generativn\u00ed AI.\u00a0<\/span><\/p>\n

Krom\u011b faktoru pl\u00ed\u017een\u00ed \u2013 dva mana\u017ee\u0159i, kte\u0159\u00ed vid\u011bli nab\u00eddku Googlu, to \u00fadajn\u011b nazvali \u201e\u00a0<\/span>znepokojuj\u00edc\u00ed<\/span><\/em>\u00a0\u201c \u2013 mechanizovan\u00fd p\u0159\u00edstup Genesis k vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f ot\u0159el n\u011bkter\u00e9 novin\u00e1\u0159e ze \u0161patn\u00e9 strany.\u00a0Dva zasv\u011bcenci \u0159ekli den\u00edku Times, \u017ee se zd\u00e1, \u017ee talent pot\u0159ebn\u00fd k produkci zpr\u00e1v, kter\u00e9 jsou nejen p\u0159esn\u00e9, ale tak\u00e9 dob\u0159e napsan\u00e9, pova\u017euje za samoz\u0159ejmost.<\/span><\/p>\n

Mluv\u010d\u00ed spole\u010dnosti Google trvala na tom, \u017ee Genesis \u201e\u00a0<\/span>nen\u00ed zam\u00fd\u0161leno k tomu, aby… nahradilo z\u00e1sadn\u00ed roli novin\u00e1\u0159\u016f p\u0159i pod\u00e1v\u00e1n\u00ed zpr\u00e1v, vytv\u00e1\u0159en\u00ed a ov\u011b\u0159ov\u00e1n\u00ed fakt\u016f sv\u00fdch \u010dl\u00e1nk\u016f<\/span><\/em>\u00a0\u201c, ale m\u00edsto toho mohl nab\u00eddnout mo\u017enosti pro titulky a dal\u0161\u00ed styly psan\u00ed.\u00a0<\/span><\/p>\n

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Jeden zdroj uvedl, \u017ee Google ve skute\u010dnosti pohl\u00ed\u017eel na Genesis sp\u00ed\u0161e jako na \u201e\u00a0<\/span>osobn\u00edho asistenta pro novin\u00e1\u0159e<\/span><\/em>\u00a0\u201c, schopn\u00e9ho automatizovat b\u011b\u017en\u00e9 \u00fakoly, aby se autor mohl soust\u0159edit na n\u00e1ro\u010dn\u011bj\u0161\u00ed \u00fakoly, jako je rozhovory s p\u0159edm\u011bty a zpravodajstv\u00ed v ter\u00e9nu.<\/span><\/p>\n

Zji\u0161t\u011bn\u00ed, \u017ee Google pracuje na \u201e\u00a0<\/span>ChatGPT pro \u017eurnalistiku<\/span><\/em>\u00a0\u201c, vyvolalo v\u0161eobecn\u00e9 obavy, \u017ee by Genesis mohla otev\u0159\u00edt Pando\u0159inu sk\u0159\u00ed\u0148ku fale\u0161n\u00fdch zpr\u00e1v.\u00a0Chatbot s um\u011blou inteligenc\u00ed Bard od Googlu se rychle stal nechvaln\u011b zn\u00e1m\u00fdm t\u00edm, \u017ee po sv\u00e9m uveden\u00ed na za\u010d\u00e1tku tohoto roku vytv\u00e1\u0159el slo\u017eit\u00e9 nepravdy a nab\u00edzel je jako pravdu, a gener\u00e1ln\u00ed \u0159editel Sundar Pichai p\u0159ipustil, \u017ee a\u010dkoli se tyto \u201ehalucinace\u201c zdaj\u00ed b\u00fdt endemick\u00e9 mezi velk\u00fdmi jazykov\u00fdmi modely AI, nikdo nev\u00ed, co je zp\u016fsobuje nebo jak udr\u017eet AI\u00a0<\/span>poctivou<\/span><\/em>\u00a0.\u00a0<\/span><\/p>\n

Je\u0161t\u011b hor\u0161\u00ed je, \u017ee Genesis by mohl marginalizovat skute\u010dn\u00e9 zpr\u00e1vy, pokud Google povzbud\u00ed jejich p\u0159ijet\u00ed t\u00edm, \u017ee vylad\u00ed sv\u00e9 vyhled\u00e1vac\u00ed algoritmy tak, aby up\u0159ednost\u0148ovaly obsah generovan\u00fd um\u011blou inteligenc\u00ed, napsal na Twitteru rozhlasov\u00fd redaktor Gabe Rosenberg v reakci na \u010dl\u00e1nek New York Times.\u00a0<\/span><\/p>\n

N\u011bkolik zn\u00e1m\u00fdch zpravodajsk\u00fdch kan\u00e1l\u016f se zab\u00fdvalo pou\u017e\u00edv\u00e1n\u00edm um\u011bl\u00e9 inteligence v redakci s m\u00e9n\u011b ne\u017e inspirativn\u00edmi v\u00fdsledky.\u00a0BuzzFeed p\u0159e\u0161el od pou\u017e\u00edv\u00e1n\u00ed um\u011bl\u00e9 inteligence k generov\u00e1n\u00ed p\u0159izp\u016fsoben\u00fdch kv\u00edz\u016f k chrlen\u00ed des\u00edtek vzorov\u00fdch cestopis\u016f a\u017e po ozn\u00e1men\u00ed, \u017ee ve\u0161ker\u00fd obsah bude AI vygenerov\u00e1n za m\u00e9n\u011b ne\u017e \u0161est m\u011bs\u00edc\u016f, a to navzdory tomu, \u017ee v lednu sv\u00fdm autor\u016fm sl\u00edbil, \u017ee jejich pr\u00e1ce je bezpe\u010dn\u00e1.\u00a0<\/span><\/p>\n

CNET byl za\u010d\u00e1tkem tohoto roku p\u0159isti\u017een, \u017ee \u010dl\u00e1nky napsan\u00e9 um\u011blou inteligenc\u00ed vyd\u00e1val za lidsk\u00fd obsah a pomoc\u00ed um\u011bl\u00e9 inteligence p\u0159episoval star\u00e9 \u010dl\u00e1nky, aby um\u011ble zv\u00fd\u0161il hodnocen\u00ed sv\u00fdch vyhled\u00e1va\u010d\u016f.\u00a0<\/span><\/p>\n

Navzdory t\u011bmto katastrof\u00e1m za\u010dala OpenAI, spole\u010dnost odpov\u011bdn\u00e1 za ChatGPT, ned\u00e1vno podepisovat smlouvy s velk\u00fdmi zpravodajsk\u00fdmi organizacemi, jako je Associated Press, aby podpo\u0159ila p\u0159ijet\u00ed t\u00e9to technologie v redakci.<\/span><\/p>\n

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AI chatbot tohoto technologick\u00e9ho giganta Bard je ji\u017e zn\u00e1m\u00fd t\u00edm, \u017ee serv\u00edruje nepravdiv\u00e9 informace jako…<\/p>\n","protected":false},"author":2,"featured_media":32706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[3101,317,423,2194,1996],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/32705"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=32705"}],"version-history":[{"count":1,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/32705\/revisions"}],"predecessor-version":[{"id":32707,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/32705\/revisions\/32707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/32706"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=32705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=32705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=32705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}