{"id":28949,"date":"2023-05-28T06:11:54","date_gmt":"2023-05-28T04:11:54","guid":{"rendered":"http:\/\/www.infokuryr.cz\/n\/?p=28949"},"modified":"2023-05-28T06:11:54","modified_gmt":"2023-05-28T04:11:54","slug":"nemecka-federalni-vlada-utrati-200-milionu-eur-rocne-na-propagandu","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2023\/05\/28\/nemecka-federalni-vlada-utrati-200-milionu-eur-rocne-na-propagandu\/","title":{"rendered":"N\u011bmeck\u00e1 feder\u00e1ln\u00ed vl\u00e1da utrat\u00ed 200 milion\u016f eur ro\u010dn\u011b na propagandu"},"content":{"rendered":"
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Spolkov\u00e1 vl\u00e1da vynakl\u00e1d\u00e1 ro\u010dn\u011b kolem 200 milion\u016f eur na reklamn\u00ed kampan\u011b, kter\u00fdmi m\u016f\u017ee svou politiku v m\u00e9di\u00edch prezentovat ve spr\u00e1vn\u00e9m sv\u011btle.\u00a0Influence\u0159i jsou tak\u00e9 bohat\u011b placeni.<\/span><\/strong><\/div>\n
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Jak ukazuje\u00a0<\/span>odpov\u011b\u010f spolkov\u00e9 vl\u00e1dy<\/span><\/a>\u00a0na mal\u00fd dotaz poslaneck\u00e9ho klubu AfD, ro\u010dn\u00ed v\u00fddaje spolkov\u00e9 vl\u00e1dy na PR opat\u0159en\u00ed jsou enormn\u00ed.\u00a0Feder\u00e1ln\u00ed vl\u00e1da utrat\u00ed v pr\u016fm\u011bru kolem 200 milion\u016f eur ro\u010dn\u011b za to, aby jej\u00ed rozhodnut\u00ed propagovali m\u00e9dia a influence\u0159i.<\/span><\/p>\n

Zakoupen\u00e1 4. moc ve st\u00e1t\u011b<\/span><\/h3>\n

Je t\u0159eba p\u0159ipomenout, \u017ee \u00fakolem m\u00e9di\u00ed je ve skute\u010dnosti kriticky sledovat vl\u00e1du, a proto jsou m\u00e9dia tak\u00e9 ozna\u010dov\u00e1na jako \u201e\u010dtvrt\u00e1 moc ve st\u00e1t\u011b\u201c.\u00a0Jak to m\u00e1 fungovat, kdy\u017e m\u00e9dia plat\u00ed vl\u00e1da, nen\u00ed jasn\u00e9.\u00a0\u017de nejde o neopr\u00e1vn\u011bn\u00e9 na\u0159\u010den\u00ed m\u00e9di\u00ed, ukazuje i to, \u017ee alternativn\u00ed m\u00e9dia nedost\u00e1vaj\u00ed od vl\u00e1dy \u017e\u00e1dn\u00e9 pen\u00edze.\u00a0N\u011bmeck\u00e1 spolkov\u00e1 vl\u00e1da plat\u00ed pouze za dob\u0159e disponovan\u00e1 m\u00e9dia, tedy takzvan\u00e1 \u201ekvalitn\u00ed m\u00e9dia\u201c.<\/span><\/p>\n

Teprve v b\u0159eznu vy\u0161lo najevo, \u017ee feder\u00e1ln\u00ed vl\u00e1da\u00a0<\/span>plat\u00ed i vybran\u00e9 novin\u00e1\u0159e<\/span><\/a>\u00a0, co\u017e samoz\u0159ejm\u011b zpochyb\u0148uje jejich neutralitu v\u016f\u010di feder\u00e1ln\u00ed vl\u00e1d\u011b.\u00a0Nap\u0159\u00edklad moder\u00e1torka Pro7 a b\u00fdval\u00e1 mluv\u010d\u00ed \u201eTagesschau\u201c Linda Zervakisov\u00e1 dostala v posledn\u00edch letech od feder\u00e1ln\u00ed vl\u00e1dy p\u011bticifern\u00fd honor\u00e1\u0159.\u00a0Celkov\u011b se Zervakisovy p\u0159\u00edjmy od feder\u00e1ln\u00ed vl\u00e1dy odhaduj\u00ed na v\u00edce ne\u017e 20 000 eur.\u00a0Na za\u010d\u00e1tku roku vy\u0161lo najevo, \u017ee Zervakis dostal v\u00edce ne\u017e 1100 eur za 20minutov\u00fd rozhovor se spolkov\u00fdm kancl\u00e9\u0159em Olafem Scholzem.<\/span><\/p>\n

To, \u017ee jsou novin\u00e1\u0159i za takov\u00e9 rozhovory placeni, je v\u00edce ne\u017e neobvykl\u00e9, proto\u017ee novin\u00e1\u0159i na rozhovor od kancl\u00e9\u0159e v\u011bt\u0161inou stoj\u00ed frontu.\u00a0V rozhovoru se mnou byla mluv\u010d\u00ed rusk\u00e9ho ministerstva zahrani\u010d\u00ed velmi p\u0159ekvapena, \u017ee n\u011bme\u010dt\u00ed novin\u00e1\u0159i jsou soukrom\u011b placeni za rozhovory s \u010dleny vl\u00e1dy, kdy\u017e je tam dlouh\u00e1 fronta novin\u00e1\u0159\u016f, kte\u0159\u00ed by s nimi cht\u011bli d\u011blat rozhovory zdarma.\u00a0Skute\u010dnost, \u017ee spolkov\u00e9 kancl\u00e9\u0159stv\u00ed plat\u00ed novin\u00e1\u0159e za rozhovory s kancl\u00e9\u0159em, vysv\u011btluje, pro\u010d jsou tyto rozhovory tak nesmysln\u00e9 a neobsahuj\u00ed \u017e\u00e1dn\u00e9 kritick\u00e9 ot\u00e1zky.<\/span><\/p>\n

Na tomto m\u00edst\u011b je t\u0159eba poznamenat, \u017ee za rozhovor s Mari\u00ed Zakharovou, mluv\u010d\u00ed rusk\u00e9ho ministerstva zahrani\u010d\u00ed, jsem nedostal \u017e\u00e1dn\u00e9 pen\u00edze.\u00a0Naopak: Vzhledem k tomu, \u017ee jsem pot\u0159eboval kameramana, rozhovor m\u011b dokonce st\u00e1l skoro 200 eur na zaplacen\u00ed kameramana.<\/span><\/p>\n

Vl\u00e1dn\u00ed propaganda<\/span><\/h3>\n

Je t\u0159eba se pt\u00e1t, jak je slu\u010diteln\u00e9 s demokraci\u00ed, \u017ee vl\u00e1da m\u016f\u017ee utr\u00e1cet stovky milion\u016f eur na propagaci sv\u00fdch politik.\u00a0Opozice toti\u017e tyto prost\u0159edky nem\u00e1 a je tedy zjevn\u011b znev\u00fdhodn\u011bna.\u00a0Praxe umo\u017e\u0148uj\u00edc\u00ed vl\u00e1d\u011b pou\u017e\u00edvat velk\u00e9 mno\u017estv\u00ed pen\u011bz da\u0148ov\u00fdch poplatn\u00edk\u016f k prosazov\u00e1n\u00ed sv\u00fdch rozhodnut\u00ed je hluboce nedemokratick\u00e1, proto\u017ee znev\u00fdhod\u0148uje opozici.<\/span><\/p>\n

Je obzvl\u00e1\u0161t\u011b zvl\u00e1\u0161tn\u00ed, \u017ee feder\u00e1ln\u00ed vl\u00e1da plat\u00ed influencery, jejich\u017e n\u00e1sledovn\u00edci si mysl\u00ed, \u017ee sleduj\u00ed neutr\u00e1ln\u00ed a nez\u00e1visl\u00e9 lidi.\u00a0Vl\u00e1da mimochodem velmi dob\u0159e plat\u00ed influencery a jednotliv\u00ed influence\u0159i dost\u00e1vaj\u00ed t\u00e9m\u011b\u0159 v\u017edy \u010dty\u0159cifern\u00e9 \u010d\u00e1stky za \u0161\u00ed\u0159en\u00ed vl\u00e1dn\u00ed propagandy.\u00a0Nejv\u00edce na svou kampa\u0148 pro \u201eCorona-Warn-App\u201c samoz\u0159ejm\u011b doplatila feder\u00e1ln\u00ed vl\u00e1da.\u00a0Do kampan\u011b, kter\u00e1 st\u00e1la feder\u00e1ln\u00ed vl\u00e1du v\u00edce ne\u017e milion eur, bylo zapojeno t\u00e9m\u011b\u0159 100 influencer\u016f.\u00a0To bylo kolem 11 000 eur na influencera.\u00a0Kampa\u0148 \u201eDej se o\u010dkovat\u201c, za kterou bylo zaplaceno p\u011bt influencer\u016f (Inscope, Alicia Awa, Selfie Sandra, Diademlori a Twenty4Tim), st\u00e1la 245 616 eur, tedy zhruba 49 000 eur na influencera.<\/span><\/p>\n

Pot\u00e9 by si m\u011bli dot\u010den\u00ed influence\u0159i dvakr\u00e1t rozmyslet, zda kritizovat vl\u00e1du, proto\u017ee pak by k takov\u00fdm pen\u011b\u017en\u00edm tok\u016fm v budoucnu nedoch\u00e1zelo.<\/span><\/p>\n

Jak funguje z\u00e1padn\u00ed propaganda<\/span><\/h3>\n

Odpov\u011b\u010f feder\u00e1ln\u00ed vl\u00e1dy na mal\u00fd dotaz tak\u00e9 velmi jasn\u011b ukazuje, jak obecn\u011b funguj\u00ed z\u00e1padn\u00ed m\u00e9dia.\u00a0\u010casto jsem poukazoval na to, \u017ee vl\u00e1da nemus\u00ed ka\u017ed\u00fd den volat do redakc\u00ed, aby jim \u0159ekla, co maj\u00ed hl\u00e1sit.\u00a0M\u00edsto toho si redakto\u0159i velmi dob\u0159e uv\u011bdomuj\u00ed, o \u010dem mohou referovat a co by m\u011bli d\u011blat l\u00e9pe.\u00a0\u017de tomu tak je, ukazuje st\u00e1le se rozr\u016fstaj\u00edc\u00ed seznam n\u011bmeck\u00fdch novin\u00e1\u0159\u016f, kte\u0159\u00ed d\u0159\u00edve pracovali pro \u201ekvalitn\u00ed m\u00e9dia\u201c, ale pot\u00e9 byli propu\u0161t\u011bni, proto\u017ee se dotkli \u201enespr\u00e1vn\u00e9ho t\u00e9matu\u201c.<\/span><\/p>\n

Na ot\u00e1zku, zda a jak jsou influence\u0159i informov\u00e1ni o reklamn\u00edch kampan\u00edch, feder\u00e1ln\u00ed vl\u00e1da odpov\u011bd\u011bla:<\/span><\/p>\n

\u201ePokud jsou influence\u0159i vyu\u017e\u00edv\u00e1ni v r\u00e1mci kampan\u011b, jejich p\u0159\u00edsp\u011bvek slou\u017e\u00ed k napln\u011bn\u00ed c\u00edle kampan\u011b, kter\u00fd byl definov\u00e1n mezi klientem a agenturou.\u00a0Na tomto z\u00e1klad\u011b jsou influence\u0159i agenturou pravideln\u011b nep\u0159\u00edmo informov\u00e1ni.\u00a0Zde jsou p\u0159ed\u00e1v\u00e1na sd\u011blen\u00ed a informace kampan\u011b ve smyslu poskytov\u00e1n\u00ed co nejlep\u0161\u00edch informac\u00ed ve\u0159ejnosti k dan\u00e9mu t\u00e9matu.\u00a0Redak\u010dn\u00ed nez\u00e1vislost v\u0161ak zakazuje d\u00e1vat influencer\u016fm konkr\u00e9tn\u00ed pokyny, jak prezentovat sd\u011blen\u00ed na jejich kan\u00e1lech.\u201c<\/em><\/p>\n

Toto je tajemstv\u00ed \u00fasp\u011bchu z\u00e1padn\u00ed propagandy: nastavuje r\u00e1mec pro kreativn\u00ed influencery, m\u00edsto aby jim d\u00e1vala konkr\u00e9tn\u00ed pokyny, a tak jim d\u00e1v\u00e1 p\u0159\u00edle\u017eitost vyj\u00e1d\u0159it svou kreativitu, co\u017e vede k mnoha r\u016fzn\u00fdm, zaj\u00edmav\u011b vytvo\u0159en\u00fdm p\u0159\u00edsp\u011bvk\u016fm.\u00a0Z\u00e1padn\u00ed propaganda je tak \u00fasp\u011b\u0161n\u00e1 d\u00edky tomu, \u017ee z\u00e1padn\u00ed propaganda je prost\u0159ednictv\u00edm takov\u00fdch kampan\u00ed pl\u00e1nov\u00e1na a \u0159\u00edzena s vojenskou p\u0159esnost\u00ed a \u017ee lid\u00e9 ani nev\u011bd\u00ed, \u017ee jde o placenou propagandu.<\/span><\/p>\n

M\u00edsto toho lid\u00e9 v\u011b\u0159\u00ed, \u017ee vid\u00ed n\u00e1zory mnoha nez\u00e1visl\u00fdch m\u00e9di\u00ed a dokonce i influencer\u016f.\u00a0To, \u017ee je tomu naopak, je tak\u00e9 ze sv\u00e9 podstaty opakem demokracie, proto\u017ee uv\u00e1d\u00ed lidi v omyl jm\u00e9nem vl\u00e1dy a plat\u00ed ji za to.<\/span><\/p>\n<\/div>\n

Pozn\u00e1mka InfoKur\u00fdru:<\/strong> Stejn\u00fd model upl\u00e1cen\u00ed funguje i v \u010cesk\u00e9 republice.<\/em><\/p>\n

Thomas R\u00f6per<\/a><\/p>\n

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Spolkov\u00e1 vl\u00e1da vynakl\u00e1d\u00e1 ro\u010dn\u011b kolem 200 milion\u016f eur na reklamn\u00ed kampan\u011b, kter\u00fdmi m\u016f\u017ee svou politiku…<\/p>\n","protected":false},"author":2,"featured_media":28950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[207,158,84,3628,99],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/28949"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=28949"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/28949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/28950"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=28949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=28949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=28949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}