{"id":23013,"date":"2023-02-16T05:01:21","date_gmt":"2023-02-16T04:01:21","guid":{"rendered":"http:\/\/www.infokuryr.cz\/n\/?p=23013"},"modified":"2023-02-16T05:01:21","modified_gmt":"2023-02-16T04:01:21","slug":"pocet-flexitarianu-mezi-cechy-roste-spotrebitele-popate-vyberou-nejlepsi-rostlinnou-novinku-na-trhu","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2023\/02\/16\/pocet-flexitarianu-mezi-cechy-roste-spotrebitele-popate-vyberou-nejlepsi-rostlinnou-novinku-na-trhu\/","title":{"rendered":"Po\u010det flexitari\u00e1n\u016f mezi \u010cechy roste. Spot\u0159ebitel\u00e9 pop\u00e1t\u00e9 vyberou nejlep\u0161\u00ed rostlinnou novinku na trhu"},"content":{"rendered":"
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Ode dne\u0161ka maj\u00ed \u010ce\u0161i mo\u017enost u\u017e pop\u00e1t\u00e9 v historii hlasovat v anket\u011b o nejlep\u0161\u00ed Rostlinn\u00fd produkt roku. Sv\u00e9ho favorita mohou vyb\u00edrat na webu projektu Rostlinn\u011b z celkem deseti nominovan\u00fdch v\u00fdrobk\u016f, kter\u00e9 se na pultech \u010desk\u00fdch obchod\u016f poprv\u00e9 objevily v lo\u0148sk\u00e9m roce. <\/span><\/b>Krom\u011b r\u016fzn\u00fdch alternativ masn\u00fdch v\u00fdrobk\u016f, jako jsou p\u00e1rky, ku\u0159ec\u00ed nugetky nebo steaky, mezi vybran\u00fdmi najdeme tak\u00e9 rostlinn\u00e9 alternativy kravsk\u00e9ho ml\u00e9ka, s\u00fdr\u016f nebo tatarsk\u00e9 om\u00e1\u010dky. Organiz\u00e1to\u0159i ankety upozor\u0148uj\u00ed na rychle se roz\u0161i\u0159uj\u00edc\u00ed sortiment rostlinn\u00fdch alternativ ryb. Mezi nominovan\u00fdmi v\u00fdrobky najdeme hned dva z\u00e1stupce t\u00e9to kategorie.<\/span><\/b><\/span><\/p>\n

O titul Rostlinn\u00fd produkt roku 2022 budou se sv\u00fdmi v\u00fdrobky sout\u011b\u017eit zn\u00e1m\u00e9 potravin\u00e1\u0159sk\u00e9 zna\u010dky typu Hellmann\u2019s, Garden Gourmet nebo Alpro, zastoupena je v\u0161ak i ryze \u010desk\u00e1 firma Semix se sv\u00fdm ovesn\u00fdm fermentovan\u00fdm n\u00e1pojem \u010di Emco s\u00a0rostlinn\u00fdm pl\u00e1tkem na b\u00e1zi hrachov\u00e9ho proteinu. V nominaci se nezapomn\u011blo ani na priv\u00e1tn\u00ed zna\u010dky obchodn\u00edch \u0159et\u011bzc\u016f, jejich\u017e obliba v sou\u010dasn\u00e9 zhor\u0161en\u00e9 ekonomick\u00e9 situaci roste.<\/span><\/p>\n

Podle Andreji Vozn\u00edkov\u00e9 ze spole\u010dnosti InsightLab nakupuje priv\u00e1tn\u00ed zna\u010dky 81 % spot\u0159ebitel\u016f. \u010casto se tak chr\u00e1n\u00ed p\u0159ed zdra\u017eov\u00e1n\u00edm. Obliba i nab\u00eddka priv\u00e1tn\u00edch zna\u010dek v leto\u0161n\u00edm roce podle p\u0159edpov\u011bdi Vozn\u00edkov\u00e9 i nad\u00e1le poroste.\u00a0<\/span><\/p>\n

Zv\u011bt\u0161uje se podle n\u00ed tak\u00e9 po\u010det flexitari\u00e1n\u016f ve spole\u010dnosti. Z dat spole\u010dnosti Nielsen vypl\u00fdv\u00e1, \u017ee po\u010det lid\u00ed uva\u017euj\u00edc\u00edch o flexitari\u00e1nstv\u00ed stoupl od minul\u00e9ho roku o t\u0159etinu a stejn\u011b tak i pod\u00edl t\u011bch, kte\u0159\u00ed by byli ochotni tento styl stravov\u00e1n\u00ed vyzkou\u0161et.\u00a0<\/span><\/p>\n

Letos budou z\u00e1jemci o rostlinn\u00e9 stravov\u00e1n\u00ed <\/span>v anket\u011b o Rostlinn\u00fd produkt roku<\/span><\/a> vyb\u00edrat z deseti nominovan\u00fdch v\u00fdrobk\u016f. O v\u00edt\u011bzi se rozhodne 14. b\u0159ezna, kdy se anketa na webov\u00fdch str\u00e1nk\u00e1ch projektu Rostlinn\u011b uzav\u00edr\u00e1. Hlasov\u00e1n\u00ed skon\u010d\u00ed v deset hodin ve\u010der a v n\u00e1sleduj\u00edc\u00edch dnech po\u0159adatel\u00e9 vyhl\u00e1s\u00ed v\u00edt\u011bze.<\/span><\/span><\/p>\n

\u201eM\u00e1me radost, \u017ee se st\u00e1le v\u00edce lid\u00ed zaj\u00edm\u00e1 o rostlinnou kuchyni. Ruku v ruce s t\u00edm roste i nab\u00eddka rostlinn\u00e9ho zbo\u017e\u00ed na pultech obchod\u016f a v\u00fdrobci se p\u0159edh\u00e1n\u00ed, kdo p\u0159ijde se zaj\u00edmav\u011bj\u0161\u00ed novinkou. Velk\u00fd boom loni za\u017e\u00edval segment rostlinn\u00fdch alternativ ryb, co\u017e odr\u00e1\u017e\u00ed i nominace v na\u0161\u00ed anket\u011b se dv\u011bma z\u00e1stupci t\u00e9to kategorie. Nechyb\u00ed ani alternativy ml\u00e9\u010dn\u00fdch v\u00fdrobk\u016f, kter\u00e9 jsou mezi spot\u0159ebiteli dlouhodob\u011b nejobl\u00edben\u011bj\u0161\u00ed<\/i>,\u201c komentuje leto\u0161n\u00ed nominaci projektov\u00e1 mana\u017eerka Rostlinn\u011b Lujza Demuthov\u00e1.<\/span><\/p>\n

Oblibu alternativ ml\u00e9\u010dn\u00fdch v\u00fdrobk\u016f potvrzuj\u00ed i v\u00fdsledky ankety z lo\u0148sk\u00e9ho roku, kdy vyhr\u00e1la rostlinn\u00e1 alternativa s\u00fdru Camembert od zna\u010dky Nurishh, st\u0159\u00edbrnou pozici uh\u00e1jil fermentovan\u00fd dezert Ovs\u00e1nek od spole\u010dnosti Semix a na t\u0159et\u00edm m\u00edst\u011b skon\u010dil kokosov\u00fd jogurt Ah z Albertu.<\/span><\/p>\n

\u201eD\u00edky spolupr\u00e1ci s Rostlinn\u011b a na\u0161\u00ed usilovn\u00e9 pr\u00e1ci jsme se hned v prvn\u00edm roce stali \u010d\u00edslem dva na trhu rostlinn\u00fdch alternativ s\u00fdr\u016f. Na\u0161\u00edm c\u00edlem je b\u00fdt i nad\u00e1le aktivn\u00edm hr\u00e1\u010dem na tomto inovativn\u00edm a expanduj\u00edc\u00edm trhu a naplnit z\u00e1vazek skupiny Bel ke sn\u00ed\u017een\u00ed uhl\u00edkov\u00e9 stopy<\/i>,\u201c pochvaluje si \u00fasp\u011bch Eva Verner, media mana\u017eerka spole\u010dnosti Bel vyr\u00e1b\u011bj\u00edc\u00ed Nurishh Camembert.<\/span><\/p>\n

V\u00fdznam a obliba rostlinn\u00fdch alternativ se zvy\u0161uje s n\u00e1r\u016fstem po\u010dtu flexitari\u00e1n\u016f, tedy lid\u00ed, kte\u0159\u00ed sni\u017euj\u00ed svou spot\u0159ebu \u017eivo\u010di\u0161n\u00fdch produkt\u016f z etick\u00fdch, ekologick\u00fdch, zdravotn\u00edch nebo jin\u00fdch d\u016fvod\u016f. Podle pr\u016fzkumu InsightLabu z lo\u0148sk\u00e9ho \u00fanora v\u0161ak 53 procent lid\u00ed za\u0159azuje rostlinn\u00e9 alternativy do j\u00eddeln\u00ed\u010dku proto, \u017ee jim zkr\u00e1tka chutnaj\u00ed. N\u00e1sleduj\u00ed zdravotn\u00ed d\u016fvody a ochrana zv\u00ed\u0159at.<\/span><\/p>\n

O Rostlinn\u011b<\/strong><\/span><\/p>\n

Projekt Rostlinn\u011b sleduje v\u00fdvoj v oblasti nab\u00eddky rostlinn\u00fdch pokrm\u016f, pom\u00e1h\u00e1 obchodn\u00edk\u016fm i majitel\u016fm restaurac\u00ed se v oblasti zorientovat, a tak l\u00e9pe naplnit m\u011bn\u00edc\u00ed se po\u017eadavky z\u00e1kazn\u00edk\u016f. Z\u00e1rove\u0148 slou\u017e\u00ed jako pomocn\u00edk pro z\u00e1jemce o rostlinn\u00e9 stravov\u00e1n\u00ed, ti mohou na\u010derpat inspiraci na soci\u00e1ln\u00edch s\u00edt\u00edch projektu. Rostlinn\u011b opakovan\u011b po\u0159\u00e1d\u00e1 spot\u0159ebitelskou anketu o Rostlinn\u00fd produkt roku, hodnocen\u00ed obchodn\u00edch a kav\u00e1rensk\u00fdch \u0159et\u011bzc\u016f z hlediska jejich rostlinn\u00e9 nab\u00eddky a organizuje business konferenci Plant-Powered Perspectives zam\u011b\u0159enou na rostlinn\u00e9 trendy v \u010cR.<\/p>\n

Odkaz na hlasov\u00e1n\u00ed: <\/strong>\u00a0ZDE<\/a><\/strong><\/span><\/p>\n

Seznam nominovan\u00fdch produkt\u016f:<\/strong><\/span><\/p>\n

Pan Hr\u00e1\u0161ek rostlinn\u00fd pl\u00e1tek<\/strong><\/p>\n

Emco<\/p>\n

Globus, Billa, Tesco, Ko\u0161\u00edk, Rohl\u00edk<\/p>\n

Oatly ovesn\u00fd n\u00e1poj barista<\/strong><\/p>\n

Oatly<\/p>\n

DM, Ko\u0161\u00edk, Rohl\u00edk<\/p>\n

Ovs\u00e1nek drink<\/strong><\/p>\n

Semix<\/p>\n

Globus, Rohl\u00edk<\/p>\n

Alpro ovesn\u00fd n\u00e1poj TASTES AS GOOD<\/strong><\/p>\n

Danone<\/p>\n

Albert, Tesco, Globus, Kaufland, Billa, Rohl\u00edk, Ko\u0161\u00edk, DM<\/p>\n

Nurishh strouhan\u00fd Gran Vegiano<\/strong><\/p>\n

Bel<\/p>\n

Albert, Tesco, Rohl\u00edk, Ko\u0161\u00edk<\/p>\n

Garden Gourmet Vu\u0148\u00e1k<\/strong><\/p>\n

Nestl\u00e9<\/p>\n

Albert, Tesco, Globus, Rohl\u00edk, Ko\u0161\u00edk<\/p>\n

Hellmann’s vegan tatarsk\u00e1 om\u00e1\u010dka<\/strong><\/p>\n

Unilever<\/p>\n

Tesco, Albert, Rohl\u00edk, Ko\u0161\u00edk, Globus<\/p>\n

Naturli‘ Sausages<\/strong><\/p>\n

Naturli‚<\/strong><\/p>\n

Billa, Tesco, Ko\u0161\u00edk<\/p>\n

Plant Chef Meat-Free Chicken Style Nugets<\/strong><\/p>\n

Tesco<\/p>\n

exkluzivn\u011b v Tesco<\/p>\n

K-Take It Veggie ryb\u00ed prsty<\/strong><\/p>\n

Kaufland<\/p>\n

exkluzivn\u011b v Kaufland<\/p>\n

___________________________________<\/p>\n

web:<\/strong> www.rostlinne.cz<\/a><\/p>\n

FB:<\/strong> https:\/\/www.facebook.com\/rostlinne<\/a><\/p>\n

IG:<\/strong> https:\/\/www.instagram.com\/rostlinne<\/a><\/p>\n

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\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Ode dne\u0161ka maj\u00ed \u010ce\u0161i mo\u017enost u\u017e pop\u00e1t\u00e9 v historii hlasovat v anket\u011b o nejlep\u0161\u00ed Rostlinn\u00fd…<\/p>\n","protected":false},"author":2,"featured_media":23014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[1219,350,4440],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/23013"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=23013"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/23013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/23014"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=23013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=23013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=23013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}