{"id":22172,"date":"2023-02-03T01:00:20","date_gmt":"2023-02-03T00:00:20","guid":{"rendered":"http:\/\/www.infokuryr.cz\/n\/?p=22172"},"modified":"2023-02-02T13:46:34","modified_gmt":"2023-02-02T12:46:34","slug":"nemecky-retezec-supermarketu-jako-vychovatel-lidi-maso-mizi-ze-sortimentu","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2023\/02\/03\/nemecky-retezec-supermarketu-jako-vychovatel-lidi-maso-mizi-ze-sortimentu\/","title":{"rendered":"N\u011bmeck\u00fd \u0159et\u011bzec supermarket\u016f jako vychovatel lid\u00ed: maso miz\u00ed ze sortimentu"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><strong><span>N\u011bmeck\u00e1 diskontn\u00ed skupina Lidl chce p\u0159ej\u00edt na zelen\u00fd sortiment: maso a dal\u0161\u00ed \u017eivo\u010di\u0161n\u00e9 produkty budou od nyn\u011bj\u0161ka postupn\u011b nahrazov\u00e1ny rostlinn\u00fdmi produkty v sortimentu, ozn\u00e1mil hlavn\u00ed n\u00e1kup\u010d\u00ed \u0159et\u011bzce.\u00a0<\/span><a href=\"https:\/\/www.msn.com\/de-de\/finanzen\/top-stories\/alternativlos-lidl-will-weniger-fleisch-anbieten\/ar-AA16YXO2\" target=\"_blank\" rel=\"noreferrer noopener\"><span>Zm\u011bnu popisuje<\/span><\/a><span>\u00a0jako \u201eneexistuje \u017e\u00e1dn\u00e1 alternativa\u201c, proto\u017ee existuje pouze jedna planeta.\u00a0Na\u0161t\u011bst\u00ed je ale diskont\u016f nejeden, z\u00e1kazn\u00edci se rozhodnou a ozn\u00e1m\u00ed, \u017ee odte\u010f cht\u011bj\u00ed prost\u011b nakupovat jinde.<\/span><\/strong><\/p>\n<p><span>\u010clov\u011bk se mus\u00ed \u017eivit takov\u00fdm zp\u016fsobem, aby byly br\u00e1ny v \u00favahu \u201ena\u0161e planet\u00e1rn\u00ed limity\u201c a aby zdroje Zem\u011b sta\u010dily pro deset miliard lid\u00ed, \u0159ekl hlavn\u00ed n\u00e1kup\u010d\u00ed Christoph Graf listu \u201eLebensmittelzeitung\u201c.\u00a0Spot\u0159eba masa proto mus\u00ed v\u00fdrazn\u011b klesnout.\u00a0Do roku 2025 je c\u00edlem obr\u00e1tit sortiment naruby a masn\u00e9 v\u00fdrobky budou do t\u00e9 doby ze sortimentu st\u00e1le v\u00edce odstra\u0148ov\u00e1ny.\u00a0Nen\u00ed jasn\u00e9, zda a kolik \u017eivo\u010di\u0161n\u00fdch produkt\u016f bude nakonec je\u0161t\u011b k dispozici.\u00a0Aby si spot\u0159ebitel\u00e9 postupn\u011b zvykli, zahajuj\u00ed se dal\u0161\u00ed tematick\u00e9 t\u00fddny se zam\u011b\u0159en\u00edm na rostlinn\u00e9 produkty.\u00a0Graf konkr\u00e9tn\u011b inzeroval v\u00fdrobky z n\u00e1hra\u017eky masa, ve kter\u00fdch se \u201esenzoricky hodn\u011b stalo\u201c.<\/span><\/p>\n<p><span>Z\u0159ejm\u011b myln\u00e1 p\u0159edstava je, \u017ee cel\u00e1 mlad\u00e1 generace pat\u0159\u00ed do klimatick\u00e9 sekty \u2013 v tom vid\u00ed c\u00edlovou skupinu restrukturalizace a fabuloval: \u201eMysl\u00edm, \u017ee mlad\u0161\u00ed generace je \u0161\u0165astn\u00e1, kdy\u017e se t\u00e9matu v\u011bnujeme.\u201c\u00a0Graf by si p\u0159\u00e1l, aby konkurence n\u00e1sledovala p\u0159\u00edkladu Lidlu a zd\u016fvodnila to n\u00e1dechem mravn\u00edho megalomanstv\u00ed slovy: &#8222;Proto\u017ee Evropa a sv\u011bt se na n\u00e1s d\u00edvaj\u00ed jako na zemi.&#8220;\u00a0Ale ne v dobr\u00e9m slova smyslu, jeden by mohl litovat dodal.<\/span><\/p>\n<p><a href=\"https:\/\/www.t-online.de\/leben\/essen-und-trinken\/einkaufen\/id_100121086\/lidl-will-weniger-fleisch-anbieten-aenderung-des-sortiments-alternativlos-.html\" target=\"_blank\" rel=\"noreferrer noopener\"><span>Cel\u00e1 v\u011bc by m\u011bla b\u00fdt ch\u00e1p\u00e1na<\/span><\/a><span>\u00a0jako \u201emotivace\u201c z\u00e1kazn\u00edk\u016f\u00a0.\u00a0Nen\u00ed pochyb o tom, \u017ee diskont na to nem\u00e1 n\u00e1rok \u2013 a proto nen\u00ed dob\u0159e p\u0159ij\u00edm\u00e1n.\u00a0P\u0159esto\u017ee maso z diskont\u016f typu Lidl stejn\u011b \u010dasto nen\u00ed u p\u0159\u00edznivc\u016f masa p\u0159\u00edli\u0161 obl\u00edben\u00e9, ob\u010dan\u00e9 na podobn\u00e1 p\u0159ev\u00fdchovn\u00e1 opat\u0159en\u00ed reaguj\u00ed alergicky.\u00a0Mnoz\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch uv\u00e1d\u011bj\u00ed, \u017ee se odte\u010f cht\u011bj\u00ed Lidlu vyh\u00fdbat.<\/span><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"Twitter tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=true&amp;embedId=twitter-widget-0&amp;features=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&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1620854507906138133&amp;lang=cs&amp;origin=https%3A%2F%2Freport24.news%2Fdeutsche-supermarktkette-als-woker-volkserzieher-fleisch-verschwindet-aus-dem-sortiment%2F&amp;sessionId=9f428ab6524b909e8776be516589222051f43e2a&amp;theme=light&amp;widgetsVersion=aaf4084522e3a%3A1674595607486&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1620854507906138133\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p><strong><span>Mainstreamov\u00e9 pokusy propagovat n\u00e1hra\u017eky masa jako obl\u00edben\u00e9 alternativy obecn\u011b selh\u00e1vaj\u00ed.\u00a0<\/span><\/strong><span>Ned\u00e1vn\u00e1\u00a0<\/span><a href=\"https:\/\/rp-online.de\/wirtschaft\/mehr-fleischersatzprodukte-braten-bald-aus-dem-labor_aid-82230311\" target=\"_blank\" rel=\"noreferrer noopener\"><span>reklama na laboratorn\u00ed maso<\/span><\/a><span>\u00a0v Rheinische Post zn\u011bla: \u201e30 procent v\u0161ech n\u011bmeck\u00fdch dom\u00e1cnost\u00ed ji\u017e nakupuje n\u00e1hra\u017eky masa alespo\u0148 jednou za p\u016fl roku\u201c \u2013 v\u00edce ne\u017e dv\u011b t\u0159etiny n\u011bmeck\u00fdch dom\u00e1cnost\u00ed proto toto zbo\u017e\u00ed zcela odm\u00edtaj\u00ed.\u00a0Kolik z dal\u0161\u00edch 30 procent pou\u017eilo n\u00e1hradn\u00ed produkty pouze jednou, aby zjistilo, \u017ee se od nyn\u011bj\u0161ka nab\u00eddky vzdaj\u00ed, z\u016fst\u00e1v\u00e1 prakticky nejasn\u00e9.<\/span><\/p>\n<p><span>Jin\u00ed vid\u00ed zelen\u00fd povyk Lidlu jako marketingov\u00fd trik zrozen\u00fd z nutnosti.\u00a0Ceny masa za posledn\u00ed rok\u00a0<\/span><a href=\"https:\/\/www.merkur.de\/wirtschaft\/fleisch-preis-konsum-anstieg-inflation-verbraucher-schwein-politik-oezdemir-zr-92057160.html\" target=\"_blank\" rel=\"noreferrer noopener\"><span>v\u00fdrazn\u011b vzrostly<\/span><\/a><span>\u00a0.\u00a0Vzhledem k tomu, \u017ee v r\u00e1mci zelen\u00e9 agendy maj\u00ed b\u00fdt tak\u00e9 drasticky sn\u00ed\u017eeny stavy zv\u00ed\u0159at, ceny budou v budoucnu nad\u00e1le explodovat.\u00a0To si m\u016f\u017ee dovolit st\u00e1le m\u00e9n\u011b lid\u00ed \u2013 \u017eivo\u010di\u0161n\u00e9 produkty, jako je maso, se proto pravd\u011bpodobn\u011b budou v d\u016fsledku toho kupovat m\u00e9n\u011b.<\/span><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-1\" class=\"\" title=\"Twitter tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=true&amp;embedId=twitter-widget-1&amp;features=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&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1620848396314750976&amp;lang=cs&amp;origin=https%3A%2F%2Freport24.news%2Fdeutsche-supermarktkette-als-woker-volkserzieher-fleisch-verschwindet-aus-dem-sortiment%2F&amp;sessionId=9f428ab6524b909e8776be516589222051f43e2a&amp;theme=light&amp;widgetsVersion=aaf4084522e3a%3A1674595607486&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1620848396314750976\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p><span>Ka\u017ed\u00fd m\u016f\u017ee s\u00e1m posoudit, zda se chce nechat ovlivnit klimatick\u00fdmi pedagogy v Lidlu, nebo Lidl chce jen zakr\u00fdt ztr\u00e1ty na tr\u017eb\u00e1ch p\u0159i exploz\u00edch cen t\u00edm, \u017ee se zavd\u011b\u010d\u00ed greenling\u016fm a t\u011bm, kte\u0159\u00ed byli klimatick\u00fdm zm\u011bn\u00e1m vystaveni.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-19187 aligncenter\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2022\/12\/1-PRO-300x36.jpg\" alt=\"\" width=\"1142\" height=\"137\" srcset=\"https:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2022\/12\/1-PRO-300x36.jpg 300w, https:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2022\/12\/1-PRO.jpg 699w\" sizes=\"(max-width: 1142px) 100vw, 1142px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u011bmeck\u00e1 diskontn\u00ed skupina Lidl chce p\u0159ej\u00edt na zelen\u00fd sortiment: maso a dal\u0161\u00ed \u017eivo\u010di\u0161n\u00e9 produkty budou&#8230;<\/p>\n","protected":false},"author":2,"featured_media":22173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[4359,2336,1022],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/22172"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=22172"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/22172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/22173"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=22172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=22172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=22172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}