{"id":1635,"date":"2021-05-13T06:16:16","date_gmt":"2021-05-13T04:16:16","guid":{"rendered":"http:\/\/www.infokuryr.cz\/n\/?p=1635"},"modified":"2021-05-13T06:16:16","modified_gmt":"2021-05-13T04:16:16","slug":"reklamni-cenzori-pracujici-zdarma-jsou-oxymoron-jako-horky-led","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2021\/05\/13\/reklamni-cenzori-pracujici-zdarma-jsou-oxymoron-jako-horky-led\/","title":{"rendered":"Reklamn\u00ed cenzo\u0159i pracuj\u00edc\u00ed zdarma jsou oxymoron jako \u201chork\u00fd led\u201d"},"content":{"rendered":"
<\/div>\n

V\u00e1\u017een\u00e1 redakce, jako \u017eena, kter\u00e1 celo\u017eivotn\u011b pracuje v reklamn\u00ed bran\u017ei, se\u00a0mus\u00edm vyj\u00e1d\u0159it k cenzorsk\u00fdm aktivit\u00e1m n\u011bkter\u00fdch m\u00fdch \u201ckoleg\u016f z oboru\u201d. P\u00e1r se jich shrom\u00e1\u017edilo kolem spolku\u00a0nelez.cz<\/a>. Ten si d\u00e1v\u00e1 za c\u00edl bojovat proti \u0161\u00ed\u0159en\u00ed \u00fadajn\u00fdch dezinformac\u00ed.<\/strong>\u00a0Tihle p\u00e1nov\u00e9 se sami pasovali na nestrann\u00e9 \u201codborn\u00edky\u201d, kte\u0159\u00ed zdarma budou radit zadavatel\u016fm reklamy, kde nemaj\u00ed inzerovat. U\u017e jen tyhle vzne\u0161en\u00e9 \u0159e\u010di jsou nesmysl.<\/strong><\/p>\n

    \n
  1. V reklamn\u00edm prost\u0159ed\u00ed je v\u011bt\u0161ina lid\u00ed radik\u00e1ln\u011b n\u00e1zorov\u011b lad\u011bn\u00e1. nen\u00ed neomarxistick\u00fd nesmysl a perverze, kterou by nepodporovali<\/strong>\u00a0od radik\u00e1ln\u00ed klima agendy, po masovou migraci, \u010di LGBT politiky. D\u016fvod je to, \u017ee v\u011bt\u0161ina z nich vlastn\u011b nic neum\u00ed a tak se chr\u00e1n\u00ed t\u00edm, \u017ee se politicky pro re\u017eimn\u011b anga\u017euj\u00ed. Ono dnes vyhodit t\u0159eba pro LGBT aktivistu nen\u00ed \u00fapln\u011b sranda\u2026<\/li>\n
  2. V reklamn\u00ed bran\u017ei NIKDO NIKDY ned\u011bl\u00e1 NIC ZADARMO! N\u011bco takov\u00e9ho neexistuje.<\/strong>\u00a0Osobn\u011b nezn\u00e1m hrabiv\u011bj\u0161\u00ed lidi n\u011b\u017e \u201cr\u016fzn\u00ed um\u011blci, market\u00e9\u0159i a reklamn\u00ed odborn\u00edci\u201d.\u00a0Tak\u017ee p\u00e1nov\u00e9 trochu soudnosti, zadarmo to ur\u010dit\u011b ned\u011bl\u00e1te!<\/strong><\/li>\n
  3. Kdy\u017e se pod\u00edv\u00e1te na\u00a0profily zakladatel\u016f v\u00fd\u0161e uveden\u00e9ho spolku<\/a>,\u00a0tak v\u011bt\u0161ina z nich d\u011bl\u00e1 copywrittery (text\u00e1ky), to znamen\u00e1 \u017ee p\u00ed\u0161\u00ed reklamn\u00ed texty (\u201cVakc\u00edna je svoboda\u201d nap\u0159\u00edklad). V\u011bt\u0161ina z t\u011bchto lid\u00ed nikdy ned\u011blala n\u011bjak\u00e9 anal\u00fdzy a m\u00e1 probl\u00e9my s i b\u011b\u017enou anal\u00fdzou mal\u00fdch objem\u016f dat.<\/strong>\u00a0Zbytek jsou prova\u0159en\u00e9 cenzorsk\u00e9 k\u00e1dry slou\u017e\u00edc\u00ed ciz\u00edm p\u00e1n\u016fm B. Kartouz a F. Vrabel, ale ani oni nejsou \u017e\u00e1dn\u00ed odborn\u00edci na n\u011bjakou slo\u017eit\u011bj\u0161\u00ed problematiku.\u00a0Jen papou\u0161kuj\u00ed to, co jim jejich nad\u0159\u00edzen\u00ed poru\u010dili.<\/strong><\/li>\n
  4. Kde by na to vzali \u010das?\u00a0To znamen\u00e1, \u017ee se to d\u011bje se souhlasem zam\u011bstnavatele \u2013 reklamn\u00ed agentury a ta to ze vzne\u0161en\u00fdch pohnutek ned\u011bl\u00e1.<\/strong><\/li>\n<\/ol>\n

    Podporu z\u00edskali od n\u011bkolika\u00a0velk\u00fdch media agentur PhD a Omnicom a OMD<\/strong>, co\u017e jsou hlavn\u00ed zadavatel\u00e9 reklamy. Smutn\u00e9 je, \u017ee i od n\u011bkolika velk\u00fdch reklamn\u00edch agentur. Nech\u00e1pu, pro\u010d je na tom seznamu hanby reklamka McCann, to cht\u011bj\u00ed b\u00fdt v jedn\u00e9 part\u011b s klauny typu Cemper, Vrabel, Janda a spol.?!<\/p>\n

    Dal\u0161\u00ed je parta hic podporovatel\u016f je z kruh\u016f mal\u00fdch reklamek a jejich majitel\u016f \u2013 aktivistick\u00fdch zoufalc\u016f, kte\u0159\u00ed tak n\u011bjak tu\u0161\u00ed, \u017ee na tu pr\u00e1ci nemaj\u00ed talent a tak ho nahrazuj\u00ed politickou horlivost\u00ed. Doufaj\u00ed, \u017ee si toho mocn\u00ed v\u0161imnou a hod\u00ed jim n\u011bjakou ohlodanou kost ze stolu.<\/strong><\/p>\n

    Smutn\u00e9 \u010dten\u00ed je seznam spolupracuj\u00edc\u00edch firem. Velk\u00e9 zahrani\u010dn\u00ed korporace m\u011b nep\u0159ekvapuj\u00ed, ty podporuj\u00ed ka\u017edou perverzi. Co ale ty ryze \u010desk\u00e9 firmy? O tom ale n\u011bkdy jindy.<\/p>\n

    produk\u010dn\u00ed<\/p>\n

    Redakci je zn\u00e1mo jm\u00e9no autorky, dokonce n\u00e1m napsala z firemn\u00edho mailu, ale z pochopiteln\u00fdch d\u016fvod\u016f ochrany jej\u00ed osobnosti ho nezve\u0159ej\u0148ujeme<\/em>.\u00a0Autorce vyjad\u0159ujeme uzn\u00e1n\u00ed za odvahu \u0159\u00edct sv\u016fj n\u00e1zor o takhle citliv\u00e9m t\u00e9matu a v tak podivn\u00e9 komunit\u011b a hlavn\u011b v t\u00e9to dob\u011b.\u00a0Pokud budou m\u00edt z\u00e1stupci spolku nelez.cz z\u00e1jem se k \u010dl\u00e1nku vyj\u00e1d\u0159it, r\u00e1di jim poskytneme prostor. My se pravdy neboj\u00edme a ct\u00edme v\u017edy svobodu slova!<\/strong>\u00a0Rovn\u011b\u017e si mysl\u00edme, \u017ee na\u0161i \u010dten\u00e1\u0159i jsou dost byst\u0159\u00ed na to, aby si dok\u00e1zali ud\u011blat sami sv\u016fj n\u00e1zor a rady novodob\u00fdch cenzor\u016f nepot\u0159ebuj\u00ed.<\/em><\/p>\n

    \u010cesk\u00e1 v\u011bc<\/a><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    V\u00e1\u017een\u00e1 redakce, jako \u017eena, kter\u00e1 celo\u017eivotn\u011b pracuje v reklamn\u00ed bran\u017ei, se\u00a0mus\u00edm vyj\u00e1d\u0159it k cenzorsk\u00fdm aktivit\u00e1m…<\/p>\n","protected":false},"author":2,"featured_media":1636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[63,28,343],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/1635"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=1635"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/1635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/1636"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=1635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=1635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=1635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}