{"id":121158,"date":"2026-11-14T00:27:01","date_gmt":"2026-11-13T23:27:01","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=121158"},"modified":"2026-11-13T12:44:54","modified_gmt":"2026-11-13T11:44:54","slug":"eu-zprisnuje-digitalni-kontroly-overovani-veku-by-se-melo-rozsirit-daleko-za-hranice-socialnich-siti","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/11\/14\/eu-zprisnuje-digitalni-kontroly-overovani-veku-by-se-melo-rozsirit-daleko-za-hranice-socialnich-siti\/","title":{"rendered":"EU zp\u0159\u00eds\u0148uje digit\u00e1ln\u00ed kontroly: Ov\u011b\u0159ov\u00e1n\u00ed v\u011bku by se m\u011blo roz\u0161\u00ed\u0159it daleko za hranice soci\u00e1ln\u00edch s\u00edt\u00ed"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<div class=\"elementor-element elementor-element-1fb4c2c elementor-widget elementor-widget-theme-post-content\" data-id=\"1fb4c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"wp-block-paragraph\"><strong><span dir=\"auto\">Pod hlavi\u010dkou ochrany spot\u0159ebitele prosazuje Evropsk\u00e1 komise dal\u0161\u00ed kolo regulace internetu. Nov\u00fd \u201eZ\u00e1kon o digit\u00e1ln\u00ed spravedlnosti\u201c podrob\u00ed p\u0159\u00edsn\u011bj\u0161\u00edm p\u0159edpis\u016fm nejen soci\u00e1ln\u00ed s\u00edt\u011b, ale i online obchody, aplikace a hry. Kritici varuj\u00ed, \u017ee to zv\u00fd\u0161\u00ed tlak na ov\u011b\u0159ov\u00e1n\u00ed v\u011bku a mohlo by to d\u00e1le naru\u0161it anonymn\u00ed pou\u017e\u00edv\u00e1n\u00ed internetu.<\/span><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Evropsk\u00e1 komise 11. listopadu 2026 p\u0159edstavila sv\u016fj n\u00e1vrh z\u00e1kona o digit\u00e1ln\u00ed spravedlnosti (Digital Fairness Act, DFA). Ofici\u00e1ln\u011b m\u00e1 z\u00e1kon chr\u00e1nit spot\u0159ebitele p\u0159ed manipulativn\u00ed reklamou, skryt\u00fdmi n\u00e1klady, n\u00e1vykov\u00fdmi prvky a nekal\u00fdmi obchodn\u00edmi praktikami. Navrhovan\u00e1 pravidla v\u0161ak jdou daleko za hranice st\u00e1vaj\u00edc\u00ed regulace soci\u00e1ln\u00edch s\u00edt\u00ed. Z\u00e1sadn\u011b se dot\u00fdkaj\u00ed spole\u010dnost\u00ed, kter\u00e9 nab\u00edzej\u00ed sv\u00e9 produkty a slu\u017eby spot\u0159ebitel\u016fm v EU \u2013 i kdy\u017e s\u00eddl\u00ed mimo Evropu.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Obzvl\u00e1\u0161t\u011b rozs\u00e1hl\u00e1 jsou na\u0159\u00edzen\u00ed na ochranu nezletil\u00fdch. Spole\u010dnosti jsou povinny na z\u00e1klad\u011b tzv. objektivn\u00edch ukazatel\u016f posoudit, zda jejich slu\u017eby vyu\u017e\u00edvaj\u00ed osoby mlad\u0161\u00ed 18 let. Mezi tyto ukazatele m\u016f\u017ee pat\u0159it st\u00e1vaj\u00edc\u00ed z\u00e1kaznick\u00e9 \u00fa\u010dty, v\u011bkov\u00e9 hodnocen\u00ed, reklamn\u00ed obsah, pou\u017eit\u00fd jazyk, hudba nebo design slu\u017eby. Pokud je zn\u00e1mo, \u017ee slu\u017ebu vyu\u017e\u00edvaj\u00ed nezletil\u00ed, maj\u00ed b\u00fdt omezeny nebo zak\u00e1z\u00e1ny ur\u010dit\u00e9 metody personalizovan\u00e9 reklamy, placen\u00e9 n\u00e1hodn\u00e9 odm\u011bny a dal\u0161\u00ed kontroverzn\u00ed prodejn\u00ed mechanismy.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><strong><span dir=\"auto\">Pr\u00e1v\u011b zde za\u010d\u00edn\u00e1 debata o ochran\u011b osobn\u00edch \u00fadaj\u016f: Jak mohou poskytovatel\u00e9 spolehliv\u011b identifikovat nezletil\u00e9 osoby, ani\u017e by sou\u010dasn\u011b vyhodnocovali informace o v\u011bku sv\u00fdch u\u017eivatel\u016f?<\/span><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Komise v\u00fdslovn\u011b zd\u016fraz\u0148uje, \u017ee z\u00e1kon o digit\u00e1ln\u00ed spravedlnosti (Digital Fairness Act) nevy\u017eaduje dodate\u010dn\u00e9 shroma\u017e\u010fov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f pro ov\u011b\u0159ov\u00e1n\u00ed v\u011bku. Kritici v\u0161ak tvrd\u00ed, \u017ee kombinace nov\u00fdch povinnost\u00ed, st\u00e1vaj\u00edc\u00edch opat\u0159en\u00ed k ov\u011b\u0159ov\u00e1n\u00ed v\u011bku a rovn\u011b\u017e pl\u00e1novan\u00e9ho z\u00e1kona EU o d\u011btech (EU Kids Act) by mohla vytvo\u0159it rostouc\u00ed motivaci ke kategorizaci u\u017eivatel\u016f pouze podle v\u011bku.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Z\u00e1kon EU o d\u011btech (EU Kids Act) obsahuje specifick\u00e1 opat\u0159en\u00ed pro ov\u011b\u0159ov\u00e1n\u00ed v\u011bku u n\u011bkter\u00fdch digit\u00e1ln\u00edch slu\u017eeb. Svou roli by v tom mohlo sehr\u00e1t i evropsk\u00e9 \u0159e\u0161en\u00ed digit\u00e1ln\u00ed identity. To vyvol\u00e1v\u00e1 obavy, \u017ee ov\u011b\u0159ov\u00e1n\u00ed v\u011bku by se mohlo postupn\u011b st\u00e1t po\u017eadavkem pro st\u00e1le v\u00edce online slu\u017eeb.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Krom\u011b toho bude Evropsk\u00e1 komise moci prov\u00e1d\u011bt vlastn\u00ed vy\u0161et\u0159ov\u00e1n\u00ed v p\u0159\u00edpadech z\u00e1va\u017en\u00e9ho p\u0159eshrani\u010dn\u00edho poru\u0161en\u00ed a ukl\u00e1dat pokuty a\u017e do v\u00fd\u0161e \u0161esti procent celosv\u011btov\u00e9ho ro\u010dn\u00edho obratu. Tyto pravomoci jsou sou\u010d\u00e1st\u00ed paraleln\u011b navrhovan\u00e9 reformy evropsk\u00e9ho dohledu nad ochranou spot\u0159ebitele.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Odpor p\u0159ich\u00e1z\u00ed z r\u016fzn\u00fdch stran, v\u010detn\u011b hern\u00edho pr\u016fmyslu. Z\u00e1stupci odv\u011btv\u00ed varuj\u00ed p\u0159ed nep\u0159im\u011b\u0159en\u00fdmi regulacemi, dodate\u010dnou byrokraci\u00ed a omezen\u00edmi pro nezletil\u00e9. Zam\u011bstnavatelsk\u00e9 asociace tak\u00e9 kritizuj\u00ed mo\u017en\u00e9 p\u0159ekr\u00fdv\u00e1n\u00ed se st\u00e1vaj\u00edc\u00edmi z\u00e1kony EU.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><strong><span dir=\"auto\">Z\u00e1kon o digit\u00e1ln\u00ed spravedlnosti dosud nebyl p\u0159ijat.<\/span><\/strong><span dir=\"auto\"> N\u00e1vrh mus\u00ed schv\u00e1lit Evropsk\u00fd parlament a Rada. Neobsahuje obecnou povinnost pro v\u0161echny u\u017eivatele internetu registrovat svou identitu.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Nicm\u00e9n\u011b vyvst\u00e1v\u00e1 z\u00e1sadn\u00ed ot\u00e1zka: Kde kon\u010d\u00ed nezbytn\u00e1 ochrana d\u011bt\u00ed a spot\u0159ebitel\u016f \u2013 a kde za\u010d\u00edn\u00e1 digit\u00e1ln\u00ed infrastruktura, v n\u00ed\u017e st\u00e1le v\u00edce poskytovatel\u016f mus\u00ed ur\u010dovat v\u011bk a p\u0159\u00edpadn\u011b i identitu sv\u00fdch u\u017eivatel\u016f?<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">EU slibuje bezpe\u010dn\u011bj\u0161\u00ed internet. Zda z\u00e1rove\u0148 p\u0159iprav\u00ed cestu pro komplexn\u011bj\u0161\u00ed kontroly p\u0159\u00edstupu, bude z\u00e1viset na konkr\u00e9tn\u00edm n\u00e1vrhu a implementaci nov\u00fdch p\u0159edpis\u016f.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><strong><span dir=\"auto\">Zdroje:<\/span><\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/reclaimthenet.org\/eu-digital-fairness-act-age-verification\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">Znovuz\u00edskejte s\u00ed\u0165 \u2013 EU p\u0159edstavuje z\u00e1kon o digit\u00e1ln\u00ed spravedlnosti, 12. listopadu 2026<\/span><\/a><\/li>\n<li><a href=\"https:\/\/commission.europa.eu\/document\/download\/0575d59f-554f-4a9e-b54b-e6b717175809_en?filename=Proposal+for+a+Digital+Fairness+Act_0.pdf\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">Evropsk\u00e1 komise \u2013 P\u016fvodn\u00ed n\u00e1vrh z\u00e1kona o digit\u00e1ln\u00ed spravedlnosti, 11. listopadu 2026 (PDF)<\/span><\/a><\/li>\n<li><a href=\"https:\/\/cyprus.representation.ec.europa.eu\/news\/commission-strengthens-consumer-protection-laws-making-them-fit-digital-age-2026-11-11_en\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">Evropsk\u00e1 komise \u2013 Ofici\u00e1ln\u00ed tiskov\u00e1 zpr\u00e1va ze dne 11. listopadu 2026<\/span><\/a><\/li>\n<li><a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/news\/commission-seeks-feedback-eu-kids-act\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">Evropsk\u00e1 komise \u2013 Z\u00e1kon EU o d\u011btech a ov\u011b\u0159ov\u00e1n\u00ed v\u011bku<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-8c57238 quelle dc-has-condition dc-condition-empty elementor-widget elementor-widget-heading\" data-id=\"8c57238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 10pt;\"><a href=\"https:\/\/reclaimthenet.org\/eu-digital-fairness-act-age-verification\" target=\"_blank\" rel=\"nofollow noopener\"><span dir=\"auto\">Zdroj<\/span><\/a><\/span><\/h3>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pod hlavi\u010dkou ochrany spot\u0159ebitele prosazuje Evropsk\u00e1 komise dal\u0161\u00ed kolo regulace internetu. Nov\u00fd \u201eZ\u00e1kon o digit\u00e1ln\u00ed&#8230;<\/p>\n","protected":false},"author":2,"featured_media":121159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[63,8658,41,48],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/121158"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=121158"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/121158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/121159"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=121158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=121158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=121158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}