{"id":119122,"date":"2026-10-23T00:19:07","date_gmt":"2026-10-22T22:19:07","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=119122"},"modified":"2026-10-22T12:37:44","modified_gmt":"2026-10-22T10:37:44","slug":"chatgpt-vi-vic-nez-jen-vase-kliknuti-studie-ukazuje-jak-umela-inteligence-vytvari-psychologicky-profil-uzivatele-z-konverzaci","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/10\/23\/chatgpt-vi-vic-nez-jen-vase-kliknuti-studie-ukazuje-jak-umela-inteligence-vytvari-psychologicky-profil-uzivatele-z-konverzaci\/","title":{"rendered":"ChatGPT v\u00ed v\u00edc ne\u017e jen va\u0161e kliknut\u00ed: Studie ukazuje, jak um\u011bl\u00e1 inteligence vytv\u00e1\u0159\u00ed psychologick\u00fd profil u\u017eivatele z konverzac\u00ed"},"content":{"rendered":"
<\/div>\n
\n
\n

Nov\u00e1 recenzovan\u00e1 <\/span>studie<\/span><\/a> ukazuje, jak daleko se personalizace prost\u0159ednictv\u00edm konverza\u010dn\u00ed um\u011bl\u00e9 inteligence dostala. Zat\u00edmco tradi\u010dn\u00ed platformy profiluj\u00ed u\u017eivatele na z\u00e1klad\u011b kliknut\u00ed, vyhled\u00e1vac\u00edch dotaz\u016f, polohy a n\u00e1kupn\u00edho chov\u00e1n\u00ed, ChatGPT generuje vzpom\u00ednky p\u0159\u00edmo ze soukrom\u00fdch konverzac\u00ed. V\u00fdzkumn\u00edci to naz\u00fdvaj\u00ed \u201ealgoritmick\u00fd autoportr\u00e9t\u201c: profil, kter\u00fd zahrnuje nejen z\u00e1jmy a preference, ale tak\u00e9 touhy, z\u00e1m\u011bry, emoce, p\u0159esv\u011bd\u010den\u00ed a citliv\u00e9 osobn\u00ed informace.<\/span><\/strong><\/p>\n

Studie \u201eAlgoritmick\u00fd autoportr\u00e9t: Dekonstrukce pam\u011bti v ChatGPT\u201c<\/strong> byla provedena v\u00fdzkumn\u00edky z Max Planckova institutu, Ruhrsk\u00e9 univerzity v Bochumi, IIT Kharagpur a TU Delft a publikov\u00e1na na webov\u00e9 konferenci ACM v roce 2026. Analyzovala 2 050 z\u00e1znam\u016f v pam\u011bti od 80 skute\u010dn\u00fdch u\u017eivatel\u016f ChatGPT <\/span>.<\/span><\/a><\/p>\n

Nejv\u00fdrazn\u011bj\u0161\u00ed zji\u0161t\u011bn\u00ed se t\u00fdk\u00e1 ot\u00e1zky, kdo rozhoduje o tom, co se ukl\u00e1d\u00e1. Pouze \u010dty\u0159i procenta zkouman\u00fdch vzpom\u00ednek vznikla na z\u00e1klad\u011b explicitn\u011b rozpoznan\u00e9ho p\u0159\u00edkazu k ulo\u017een\u00ed u\u017eivatelem. Zb\u00fdvaj\u00edc\u00edch 96 procent vytvo\u0159il samotn\u00fd syst\u00e9m. To neznamen\u00e1, \u017ee by si ChatGPT informace vymyslel. Sp\u00ed\u0161e um\u011bl\u00e1 inteligence nez\u00e1visle rozhodla, kter\u00e1 tvrzen\u00ed z konverzace by mohla b\u00fdt relevantn\u00ed pro pozd\u011bj\u0161\u00ed diskuse.<\/span><\/p>\n

Pr\u00e1v\u011b zde v\u011bdci vid\u00ed posun v kontrole. U\u017eivatel poskytuje informace, ale v mnoha p\u0159\u00edpadech si syst\u00e9m s\u00e1m rozhoduje, kter\u00e9 z t\u011bchto informac\u00ed se stanou sou\u010d\u00e1st\u00ed jeho trval\u00e9ho profilu.<\/span><\/p>\n

D\u016fsledky jsou obzvl\u00e1\u0161t\u011b z\u0159ejm\u00e9 p\u0159i pr\u00e1ci s citliv\u00fdmi \u00fadaji. 28 procent zkouman\u00fdch z\u00e1znam\u016f v pam\u011bti obsahovalo osobn\u00ed \u00fadaje ve smyslu GDPR. V sedmi procentech p\u0159\u00edpad\u016f v\u011bdci nalezli zvl\u00e1\u0161t\u011b chr\u00e1n\u011bn\u00e9 \u00fadaje. Pat\u0159ily mezi n\u011b mimo jin\u00e9 informace o zdrav\u00ed, politick\u00e9 n\u00e1zory, n\u00e1bo\u017eenstv\u00ed, sexu\u00e1ln\u00ed orientace, etnick\u00fd p\u016fvod a podrobnosti o sexu\u00e1ln\u00edm \u017eivot\u011b.<\/span><\/p>\n

Psychologick\u00fd aspekt profilu jde je\u0161t\u011b d\u00e1l. V 52 procentech v\u0161ech analyzovan\u00fdch vzpom\u00ednek v\u011bdci na\u0161li informace o p\u0159\u00e1n\u00edch, z\u00e1m\u011brech, emoc\u00edch nebo p\u0159esv\u011bd\u010den\u00edch u\u017eivatel\u016f. Alespo\u0148 jedna takov\u00e1 psychologick\u00e1 informace se objevila u 97 procent \u00fa\u010dastn\u00edk\u016f s ulo\u017een\u00fdmi vzpom\u00ednkami.<\/span><\/p>\n

To je z\u00e1sadn\u00ed rozd\u00edl oproti tradi\u010dn\u00edm internetov\u00fdm platform\u00e1m. Facebook, Google nebo TikTok se sna\u017e\u00ed odvodit z\u00e1jmy \u010dlov\u011bka z jeho chov\u00e1n\u00ed. Chatbot se naopak dok\u00e1\u017ee p\u0159\u00edmo dozv\u011bd\u011bt, \u010deho se n\u011bkdo boj\u00ed, \u010deho pl\u00e1nuje, \u010demu v\u011b\u0159\u00ed nebo \u010deho si p\u0159eje.<\/span><\/p>\n

Nap\u0159\u00edklad rozhovor o kari\u00e9\u0159e m\u016f\u017ee odhalit v\u00edce ne\u017e jen to, \u017ee si n\u011bkdo p\u0159eje profesn\u00ed zm\u011bnu. Syst\u00e9m by tak\u00e9 mohl odvodit, \u017ee se u\u017eivatel ob\u00e1v\u00e1 selh\u00e1n\u00ed p\u0159i d\u016fle\u017eit\u00fdch rozhodnut\u00edch. Studie zahrnuje pr\u00e1v\u011b tyto typy p\u0159\u00edklad\u016f.<\/span><\/p>\n

T\u00edm se vytvo\u0159\u00ed profil, kter\u00fd m\u016f\u017ee j\u00edt daleko za hranice typick\u00e9ho reklamn\u00edho profilu. Poskytovatel vyhled\u00e1va\u010d\u016f vid\u00ed, jak\u00e9 v\u00fdrazy kdo zad\u00e1v\u00e1. Konverza\u010dn\u00ed um\u011bl\u00e1 inteligence se naopak m\u016f\u017ee v pr\u016fb\u011bhu m\u011bs\u00edc\u016f u\u010dit, pro\u010d se n\u011bkdo na ur\u010dit\u00e9 v\u011bci pt\u00e1, jak\u00e9 osobn\u00ed konflikty se za n\u00edm skr\u00fdvaj\u00ed a jak\u00e9 c\u00edle nebo obavy jsou s n\u00edm spojeny.<\/span><\/strong><\/p>\n

Za zm\u00ednku tak\u00e9 stoj\u00ed, \u017ee podle v\u00fdzkumn\u00edk\u016f tyto profily v\u011bt\u0161inou nebyly zcela vymy\u0161len\u00e9. 84 procent zkouman\u00fdch vzpom\u00ednek bylo mo\u017en\u00e9 p\u0159\u00edmo vysledovat k v\u00fdrok\u016fm u\u010din\u011bn\u00fdm b\u011bhem konverzace. V dal\u0161\u00ed anal\u00fdze bylo 77 procent bu\u010f explicitn\u011b uvedeno, nebo smyslupln\u011b shrnuto, a dal\u0161\u00edch 14 procent bylo logicky odvod\u011bno.<\/span><\/p>\n

Pr\u00e1v\u011b tato p\u0159esnost \u010din\u00ed v\u00fdsledky zaj\u00edmav\u00fdmi z hlediska ochrany osobn\u00edch \u00fadaj\u016f. Fale\u0161n\u00fd profil m\u00e1 malou hodnotu. Profil sestavovan\u00fd po del\u0161\u00ed dobu ze soukrom\u00fdch rozhovor\u016f, kter\u00fd spolehliv\u011b zachycuje touhy, obavy, vztahy, kari\u00e9rn\u00ed pl\u00e1ny a p\u0159esv\u011bd\u010den\u00ed, je v\u00fdrazn\u011b smyslupln\u011bj\u0161\u00ed.<\/span><\/p>\n

V\u00fdzkumn\u00edci proto tento v\u00fdsledek ozna\u010duj\u00ed jako <\/span>\u201ealgoritmick\u00fd autoportr\u00e9t<\/span><\/strong> \u201c. Nevych\u00e1z\u00ed z jedin\u00e9ho rozhovoru, ale sp\u00ed\u0161e krok za krokem. Rozhovor o zdrav\u00ed poskytuje informace o fyzick\u00fdch neduz\u00edch. Dal\u0161\u00ed o pr\u00e1ci odhaluje kari\u00e9rn\u00ed c\u00edle. Rozhovory o vztaz\u00edch, pen\u011bz\u00edch, politice nebo osobn\u00edch kriz\u00edch p\u0159id\u00e1vaj\u00ed dal\u0161\u00ed detaily. Dohromady tyto prvky vytv\u00e1\u0159ej\u00ed st\u00e1le detailn\u011bj\u0161\u00ed model dan\u00e9 osoby.<\/span><\/p>\n

Studie tak\u00e9 ukazuje, \u017ee u\u017eivatel\u00e9 nemus\u00ed nutn\u011b explicitn\u011b uv\u00e1d\u011bt citliv\u00e9 informace. Syst\u00e9my um\u011bl\u00e9 inteligence dok\u00e1\u017e\u00ed odvodit souvislosti z v\u00edce tvrzen\u00ed. N\u011bkdo, kdo se opakovan\u011b pt\u00e1 na obzvl\u00e1\u0161t\u011b levn\u00e9 potraviny, probl\u00e9my s n\u00e1jmem a zp\u016fsoby, jak odlo\u017eit platby \u00fa\u010dt\u016f, nemus\u00ed explicitn\u011b uv\u00e1d\u011bt, \u017ee m\u00e1 finan\u010dn\u00ed pot\u00ed\u017ee. Model v\u0161ak k tomuto z\u00e1v\u011bru st\u00e1le m\u016f\u017ee doj\u00edt.<\/span><\/p>\n

To posouv\u00e1 zam\u011b\u0159en\u00ed ochrany osobn\u00edch \u00fadaj\u016f. U\u017e nejde jen o to, jak\u00e1 data spole\u010dnost ukl\u00e1d\u00e1, ale tak\u00e9 o to, jak\u00e9 vlastnosti dok\u00e1\u017ee syst\u00e9m um\u011bl\u00e9 inteligence odvodit z b\u011b\u017en\u00fdch konverzac\u00ed.<\/span><\/p>\n

Jako potenci\u00e1ln\u00ed ochranu vyvinuli v\u011bdci tzv. <\/span>Attribution Shield<\/span><\/strong> . Tento syst\u00e9m je navr\u017een tak, aby rozpoznal, jak\u00e9 osobn\u00ed informace o u\u017eivateli lze z ot\u00e1zky odvodit, a navrhl neutr\u00e1ln\u011bj\u0161\u00ed formulaci. Nap\u0159\u00edklad ot\u00e1zka \u201eMus\u00edm bezpodm\u00edne\u010dn\u011b p\u0159estat u\u017e\u00edvat konop\u00ed\u201c by se mohla zm\u011bnit na: \u201eJak\u00e9 strategie pom\u00e1haj\u00ed lidem p\u0159estat u\u017e\u00edvat konop\u00ed?\u201c Pot\u0159eba informac\u00ed z\u016fst\u00e1v\u00e1, ale p\u0159\u00edm\u00e1 osobn\u00ed atribuce miz\u00ed.<\/span><\/p>\n

Studie zahrnuje pouze 80 u\u017eivatel\u016f, a proto ji nelze snadno zobecnit na celou glob\u00e1ln\u00ed u\u017eivatelskou z\u00e1kladnu ChatGPT. Specifick\u00e1 pam\u011b\u0165ov\u00e1 funkce se tak\u00e9 m\u016f\u017ee v pr\u016fb\u011bhu \u010dasu m\u011bnit. Na tato omezen\u00ed upozor\u0148uj\u00ed i \u200b\u200bsami auto\u0159i.<\/span><\/p>\n

Z\u00e1kladn\u00ed v\u00fdvoj v\u0161ak z\u016fst\u00e1v\u00e1 pozoruhodn\u00fd. Konverza\u010dn\u00ed um\u011bl\u00e1 inteligence p\u0159ij\u00edm\u00e1 informace, kter\u00e9 tradi\u010dn\u00ed platformy \u010dasto mus\u00ed pracn\u011b z\u00edsk\u00e1vat z behavior\u00e1ln\u00edch dat: lid\u00e9 j\u00ed p\u0159\u00edmo sd\u011bluj\u00ed sv\u00e9 starosti, vztahy, nemoci, politick\u00e9 n\u00e1zory, kari\u00e9rn\u00ed c\u00edle a osobn\u00ed rozhodnut\u00ed.<\/span><\/p>\n

T\u00edm vznik\u00e1 nov\u00e1 generace u\u017eivatelsk\u00fdch profil\u016f.<\/span><\/strong><\/p>\n<\/div>\n<\/div>\n

\n
\n

Zdroj<\/span><\/a><\/span><\/h3>\n

 <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Nov\u00e1 recenzovan\u00e1 studie ukazuje, jak daleko se personalizace prost\u0159ednictv\u00edm konverza\u010dn\u00ed um\u011bl\u00e9 inteligence dostala. Zat\u00edmco tradi\u010dn\u00ed…<\/p>\n","protected":false},"author":2,"featured_media":119123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[9128,2320,11525,2194],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/119122"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=119122"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/119122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/119123"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=119122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=119122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=119122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}