{"id":118647,"date":"2026-10-17T00:16:11","date_gmt":"2026-10-16T22:16:11","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=118647"},"modified":"2026-10-16T12:57:49","modified_gmt":"2026-10-16T10:57:49","slug":"dohled-pomoci-umele-inteligence-bez-souhlasu-startup-chce-sledovat-kazdeho-zakaznika-nepretrzite","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/10\/17\/dohled-pomoci-umele-inteligence-bez-souhlasu-startup-chce-sledovat-kazdeho-zakaznika-nepretrzite\/","title":{"rendered":"Dohled pomoc\u00ed um\u011bl\u00e9 inteligence bez souhlasu: Startup chce sledovat ka\u017ed\u00e9ho z\u00e1kazn\u00edka nep\u0159etr\u017eit\u011b"},"content":{"rendered":"
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Spole\u010dnost podporovan\u00e1 startupov\u00fdm inkub\u00e1torem Y Combinator ze Silicon Valley vyv\u00edj\u00ed novou formu automatizovan\u00e9ho sledov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Agenti s um\u011blou inteligenc\u00ed jsou navr\u017eeni tak, aby shroma\u017e\u010fovali a analyzovali informace o firemn\u00edch z\u00e1kazn\u00edc\u00edch a vytv\u00e1\u0159eli podrobn\u00e9 profily \u2013 pr\u016fb\u011b\u017en\u011b a bez v\u00fdslovn\u00e9ho souhlasu dot\u010den\u00fdch osob. Zakladatel\u00e9 v\u011b\u0159\u00ed, \u017ee tento v\u00fdvoj je nevyhnuteln\u00fd.<\/span><\/p>\n

To, co bylo d\u0159\u00edve spojov\u00e1no p\u0159edev\u0161\u00edm se zpravodajsk\u00fdmi slu\u017ebami a st\u00e1tn\u00edmi sledovac\u00edmi syst\u00e9my, by se brzy mohlo st\u00e1t b\u011b\u017enou sou\u010d\u00e1st\u00ed obchodn\u00edho \u017eivota. Startup Outlit, zalo\u017een\u00fd Joshem Earlem a Leem Pazem, vyv\u00edj\u00ed platformu, kter\u00e1 firm\u00e1m umo\u017e\u0148uje pr\u016fb\u011b\u017en\u011b sledovat jejich z\u00e1kazn\u00edky pomoc\u00ed um\u011bl\u00e9 inteligence.<\/span><\/p>\n

Earle americk\u00e9mu technologick\u00e9mu \u010dasopisu Futurism vysv\u011btlil, \u017ee v budoucnu ka\u017ed\u00e1 spole\u010dnost p\u0159id\u011bl\u00ed ka\u017ed\u00e9mu ze sv\u00fdch z\u00e1kazn\u00edk\u016f specializovan\u00e9ho agenta s um\u011blou inteligenc\u00ed, kter\u00fd bude pr\u016fb\u011b\u017en\u011b sledovat jejich aktivity. Domn\u00edv\u00e1 se, \u017ee je to nezbytn\u00e9 pro poskytov\u00e1n\u00ed adekv\u00e1tn\u00edho z\u00e1kaznick\u00e9ho servisu v budoucnu.<\/span><\/p>\n

Digit\u00e1ln\u00ed soubor z\u00e1kazn\u00edk\u016f, kter\u00fd neust\u00e1le roste<\/span><\/h2>\n

Syst\u00e9m je navr\u017een tak, aby shroma\u017e\u010foval informace z \u0161irok\u00e9 \u0161k\u00e1ly zdroj\u016f: intern\u00edch prodejn\u00edch dokument\u016f, z\u00e1pis\u016f ze sch\u016fzek, syst\u00e9m\u016f pro spr\u00e1vu z\u00e1kazn\u00edk\u016f, \u00fadaj\u016f o pou\u017e\u00edv\u00e1n\u00ed produkt\u016f a p\u0159edchoz\u00edch obchodn\u00edch kontakt\u016f. Agenti um\u011bl\u00e9 inteligence z\u00e1rove\u0148 prohled\u00e1vaj\u00ed extern\u00ed zdroje, jako je LinkedIn, soci\u00e1ln\u00ed s\u00edt\u011b a webov\u00e9 str\u00e1nky spole\u010dnost\u00ed.<\/span><\/p>\n

Tyto informace se pou\u017e\u00edvaj\u00ed k vytvo\u0159en\u00ed neust\u00e1le aktualizovan\u00e9ho profilu z\u00e1kazn\u00edka, kter\u00fd je zam\u011bstnanc\u016fm k dispozici na centr\u00e1ln\u00edm rozhran\u00ed.<\/span><\/p>\n

Um\u011bl\u00e1 inteligence se neomezuje pouze na sb\u011br dat. Jej\u00edm c\u00edlem je poskytovat konkr\u00e9tn\u00ed doporu\u010den\u00ed k akci: Kdy by m\u011bl b\u00fdt z\u00e1kazn\u00edk kontaktov\u00e1n? Jak\u00e1 t\u00e9mata jsou pro n\u011bj d\u016fle\u017eit\u00e1? Kter\u00e9 nab\u00eddky by mohly b\u00fdt \u00fasp\u011b\u0161n\u00e9? Jak\u00e9 zm\u011bny nazna\u010duj\u00ed, \u017ee by spole\u010dnost mohla ztratit z\u00e1kazn\u00edka?<\/span><\/p>\n

Ekonomick\u00fdm c\u00edlem je zabr\u00e1nit odchodu z\u00e1kazn\u00edk\u016f a identifikovat dal\u0161\u00ed prodejn\u00ed p\u0159\u00edle\u017eitosti. To, co museli zam\u011bstnanci d\u0159\u00edve pracn\u011b shroma\u017e\u010fovat, budou v budoucnu syst\u00e9my um\u011bl\u00e9 inteligence zpracov\u00e1vat samostatn\u011b a t\u00e9m\u011b\u0159 v re\u00e1ln\u00e9m \u010dase.<\/span><\/p>\n

Dohled jako obchodn\u00ed model<\/span><\/h2>\n

Outlit je podporov\u00e1n zn\u00e1m\u00fdm technologick\u00fdm startupov\u00fdm inkub\u00e1torem Y Combinator. V dob\u011b psan\u00ed t\u00e9to zpr\u00e1vy je\u0161t\u011b nebyla platforma ve\u0159ejn\u011b dostupn\u00e1. Spole\u010dnost se v sou\u010dasn\u00e9 dob\u011b zam\u011b\u0159uje na softwarov\u00e9 spole\u010dnosti, jejich\u017e z\u00e1kazn\u00edky jsou zase jin\u00e9 firmy.<\/span><\/p>\n

Earle zd\u016fraz\u0148uje, \u017ee Outlit nem\u00e1 v \u00famyslu monitorovat soukrom\u00e9 spot\u0159ebitele. Pozd\u011bj\u0161\u00ed roz\u0161\u00ed\u0159en\u00ed na trh \u0161irok\u00e9 ve\u0159ejnosti pova\u017euje za nepravd\u011bpodobn\u00e9, \u010d\u00e1ste\u010dn\u011b proto, \u017ee by podle jeho odhadu byla tam dostupn\u00e1 data m\u00e9n\u011b u\u017eite\u010dn\u00e1.<\/span><\/p>\n

V\u00fdznamn\u00e9 obavy ohledn\u011b ochrany osobn\u00edch \u00fadaj\u016f v\u0161ak vznikaj\u00ed i u firemn\u00edch z\u00e1kazn\u00edk\u016f. Koneckonc\u016f, velk\u00e1 \u010d\u00e1st informac\u00ed zahrnuje \u00fadaje o konkr\u00e9tn\u00edch osob\u00e1ch, jejich\u017e profesn\u00ed a soukrom\u00e9 aktivity je t\u00e9m\u011b\u0159 nemo\u017en\u00e9 zcela odd\u011blit.<\/span><\/p>\n

Dokonce i nemoci a rozvody mohly b\u00fdt zaznamen\u00e1ny<\/span><\/h2>\n

Tento koncept se st\u00e1v\u00e1 obzvl\u00e1\u0161t\u011b problematick\u00fdm, pokud se ve\u0159ejn\u011b dostupn\u00e9 informace t\u00fdkaj\u00ed osobn\u00edch okolnost\u00ed.<\/span><\/p>\n

Lid\u00e9 pou\u017e\u00edvaj\u00ed soci\u00e1ln\u00ed m\u00e9dia ke sd\u00edlen\u00ed nejen novinek o kari\u00e9\u0159e, ale tak\u00e9 o svatb\u00e1ch, rozvodech, v\u00e1\u017en\u00fdch nemocech nebo \u00famrt\u00edch v rodin\u011b. Takov\u00e9 informace by v principu mohly shroma\u017e\u010fovat i automatizovan\u00e9 sb\u011bra\u010de dat.<\/span><\/p>\n

Na ot\u00e1zku serveru Futurism, zda by Outlit mohl monitorovat i takov\u00e9 osobn\u00ed ud\u00e1losti, Earle uvedl, \u017ee o tom neuva\u017eoval. Jeho spole\u010dnost takov\u00e9 informace konkr\u00e9tn\u011b nesleduje.<\/span><\/p>\n

Technicky je v\u0161ak teoreticky mo\u017en\u00e9 shrom\u00e1\u017edit v\u0161echny ve\u0159ejn\u011b dostupn\u00e9 informace na internetu.<\/span><\/p>\n

To vyvol\u00e1v\u00e1 ot\u00e1zku, kde le\u017e\u00ed hranice mezi z\u00e1kaznick\u00fdm servisem pro firmy a komplexn\u00edm osobn\u00edm dohledem.<\/span><\/p>\n

\u017d\u00e1dn\u00e9 ozn\u00e1men\u00ed, \u017e\u00e1dn\u00e1 n\u00e1mitka<\/span><\/h2>\n

Postoj spole\u010dnosti k souhlasu je obzvl\u00e1\u0161t\u011b v\u00fdmluvn\u00fd.<\/span><\/p>\n

Futurismus se Earla konkr\u00e9tn\u011b zeptal, zda by lid\u00e9 m\u011bli b\u00fdt informov\u00e1ni o tom, \u017ee je sleduj\u00ed agenti um\u011bl\u00e9 inteligence, a zda by jim m\u011bla b\u00fdt d\u00e1na mo\u017enost se z tohoto sledov\u00e1n\u00ed odhl\u00e1sit.<\/span><\/p>\n

Jeho odpov\u011b\u010f zn\u011bla ne.<\/span><\/p>\n

Earle vysv\u011btlil, \u017ee podle jeho n\u00e1zoru jeho spole\u010dnost ned\u011bl\u00e1 nic nez\u00e1konn\u00e9ho. Ve\u0159ejn\u011b dostupn\u00e9 informace ji\u017e byly analyzov\u00e1ny; Outlit tento proces jednodu\u0161e automatizoval.<\/span><\/p>\n

Startup na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch slibuje, \u017ee bude s daty z\u00e1kazn\u00edk\u016f nakl\u00e1dat bezpe\u010dn\u011b a anonymn\u011b a \u017ee je nebude pou\u017e\u00edvat k tr\u00e9nov\u00e1n\u00ed vlastn\u00edch model\u016f um\u011bl\u00e9 inteligence. Ot\u00e1zka, zda si dot\u010den\u00ed v\u016fbec uv\u011bdomuj\u00ed, \u017ee se o nich vytv\u00e1\u0159ej\u00ed podrobn\u00e9 profily, v\u0161ak z\u016fst\u00e1v\u00e1 nezodpov\u011bzena.<\/span><\/p>\n

Zda je takov\u00e9 shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f skute\u010dn\u011b z\u00e1konn\u00e9, z\u00e1vis\u00ed na platn\u00fdch p\u0159edpisech o ochran\u011b osobn\u00edch \u00fadaj\u016f a konkr\u00e9tn\u00edm zpracov\u00e1n\u00ed. Posouzen\u00ed zakladatele nep\u0159edstavuje pr\u00e1vn\u00ed z\u00e1ruku.<\/span><\/p>\n

Um\u011bl\u00e1 inteligence m\u00e1 rozum\u011bt lidsk\u00fdm vztah\u016fm l\u00e9pe ne\u017e lid\u00e9<\/span><\/h2>\n

Earle nepova\u017euje technologii za do\u010dasn\u00fd v\u00fdvoj, ale za z\u00e1sadn\u00ed zm\u011bnu v ekonomick\u00fdch vztaz\u00edch.<\/span><\/p>\n

Je p\u0159esv\u011bd\u010den, \u017ee firmy se v budoucnu budou spol\u00e9hat na agenty um\u011bl\u00e9 inteligence, aby v\u010das rozpoznaly pot\u0159eby sv\u00fdch z\u00e1kazn\u00edk\u016f. Nav\u00edc v\u011b\u0159\u00ed, \u017ee um\u011bl\u00e1 inteligence by jednoho dne mohla rozum\u011bt mezilidsk\u00fdm vztah\u016fm a udr\u017eovat je l\u00e9pe ne\u017e lid\u00e9 sami.<\/span><\/p>\n

Schopnost takov\u00fdch syst\u00e9m\u016f kombinovat informace z \u0161irok\u00e9 \u0161k\u00e1ly kontext\u016f je v sou\u010dasnosti v\u00fdrazn\u011b podce\u0148ov\u00e1na.<\/span><\/p>\n

Skute\u010dnost, \u017ee by lid\u00e9 mohli tuto my\u0161lenku pova\u017eovat za znepokojivou, ho z\u0159ejm\u011b netr\u00e1p\u00ed. Bez ohledu na to, co si o tom mysl\u00ed ve\u0159ejnost, p\u0159ich\u00e1z\u00ed nep\u0159etr\u017eit\u00e9 sledov\u00e1n\u00ed agenty um\u011bl\u00e9 inteligence. A\u0165 u\u017e tomu \u0159\u00edk\u00e1te sledov\u00e1n\u00ed nebo n\u011bco jin\u00e9ho, \u200b\u200bna tom nez\u00e1le\u017e\u00ed.<\/span><\/p>\n

T\u00edmto zp\u016fsobem si podnikatel p\u0159edstavuje budoucnost, v n\u00ed\u017e trval\u00e9 zaznamen\u00e1v\u00e1n\u00ed a anal\u00fdza lidsk\u00fdch aktivit ji\u017e nebude vn\u00edm\u00e1na jako v\u00fdjime\u010dn\u00fd z\u00e1sah, ale jako p\u0159irozen\u00e1 sou\u010d\u00e1st obchodn\u00edch vztah\u016f.<\/span><\/p>\n

Zda se tato vize skute\u010dn\u011b ujme, se teprve uvid\u00ed. Nicm\u00e9n\u011b samotn\u00e1 skute\u010dnost, \u017ee startup podporovan\u00fd spole\u010dnost\u00ed Y Combinator si explicitn\u011b stanovil nep\u0159etr\u017eit\u00fd monitoring z\u00e1kazn\u00edk\u016f jako sv\u016fj obchodn\u00ed model a \u017ee jeho spoluzakladatel nepova\u017euje mo\u017enosti ozn\u00e1men\u00ed nebo odhl\u00e1\u0161en\u00ed za nezbytn\u00e9, ukazuje sm\u011br, kter\u00fdm se \u010d\u00e1sti odv\u011btv\u00ed um\u011bl\u00e9 inteligence ub\u00edraj\u00ed.<\/span><\/p>\n<\/div>\n<\/div>\n

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Zdroj<\/span><\/a><\/span><\/h3>\n

 <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Spole\u010dnost podporovan\u00e1 startupov\u00fdm inkub\u00e1torem Y Combinator ze Silicon Valley vyv\u00edj\u00ed novou formu automatizovan\u00e9ho sledov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f….<\/p>\n","protected":false},"author":2,"featured_media":118648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[3101,5882,940,10699],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/118647"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=118647"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/118647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/118648"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=118647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=118647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=118647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}