{"id":117990,"date":"2026-10-10T00:11:52","date_gmt":"2026-10-09T22:11:52","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=117990"},"modified":"2026-10-09T11:47:17","modified_gmt":"2026-10-09T09:47:17","slug":"nema-zadne-pratele-skryte-profily-zakazniku-amazonu-odhaluji-jak-peclive-spolecnost-analyzuje-sve-uzivatele","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/10\/10\/nema-zadne-pratele-skryte-profily-zakazniku-amazonu-odhaluji-jak-peclive-spolecnost-analyzuje-sve-uzivatele\/","title":{"rendered":"\u201eNem\u00e1 \u017e\u00e1dn\u00e9 p\u0159\u00e1tele\u201c: Skryt\u00e9 profily z\u00e1kazn\u00edk\u016f Amazonu odhaluj\u00ed, jak pe\u010dliv\u011b spole\u010dnost analyzuje sv\u00e9 u\u017eivatele"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<div class=\"elementor-element elementor-element-1fb4c2c elementor-widget elementor-widget-theme-post-content\" data-id=\"1fb4c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Ned\u00e1vn\u00e1 <\/span><a href=\"https:\/\/futurism.com\/future-society\/amazon-detailed-records-customers-insulting\" target=\"_blank\" rel=\"noopener\" data-type=\"link\" data-id=\"https:\/\/futurism.com\/future-society\/amazon-detailed-records-customers-insulting\"><span dir=\"auto\">zpr\u00e1va<\/span><\/a><span dir=\"auto\"> serveru <\/span><em><span dir=\"auto\">Futurism<\/span><\/em><span dir=\"auto\"> vyvolala rozruch: Amazon udr\u017euje pro z\u00e1kazn\u00edky tzv. <\/span><strong><span dir=\"auto\">profily \u201eO v\u00e1s\u201c<\/span><\/strong><span dir=\"auto\"> , ve kter\u00fdch spole\u010dnost z n\u00e1kup\u016f a dal\u0161\u00edch interakc\u00ed vyvozuje p\u0159ekvapiv\u011b osobn\u00ed z\u00e1v\u011bry. Jedna u\u017eivatelka na tuto str\u00e1nku narazila n\u00e1hodou \u2013 a objevila hodnocen\u00ed, \u017ee m\u00e1 \u201eploch\u00fd zadek\u201c.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Jin\u00ed u\u017eivatel\u00e9 na\u0161li tvrzen\u00ed jako <\/span><strong><span dir=\"auto\">\u201enem\u00e1 \u017e\u00e1dn\u00e9 p\u0159\u00e1tele<\/span><\/strong><span dir=\"auto\"> \u201c, \u201enenosila st\u0159edn\u00ed velikost u\u017e l\u00e9ta\u201c nebo dokonce velmi intimn\u00ed popisy jej\u00edho t\u011bla. Obzvl\u00e1\u0161t\u011b znepokojiv\u00e9 bylo, \u017ee Amazon jedn\u00e9 osob\u011b p\u0159ipsal, \u017ee ve spr\u0161e pou\u017e\u00edvala sv\u016fj chytr\u00fd telefon ke \u010dten\u00ed knih z Kindle \u2013 doty\u010dn\u00e1 osoba potvrdila, \u017ee to byla skute\u010dn\u011b pravda.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><strong><span dir=\"auto\">Tyto profily jsou sou\u010d\u00e1st\u00ed funkce \u201eO v\u00e1s\u201c<\/span><\/strong><span dir=\"auto\"> na Amazonu . Podle zpr\u00e1v pou\u017e\u00edvaj\u00ed data, jako jsou n\u00e1kupy, vyhled\u00e1vac\u00ed dotazy, seznamy p\u0159\u00e1n\u00ed, recenze a interakce s Alexou, k odvozen\u00ed z\u00e1jm\u016f a charakteristik a personalizaci doporu\u010den\u00ed. N\u011bkter\u00e9 z\u00e1v\u011bry jsou chybn\u00e9 nebo absurdn\u00ed, jin\u00e9 jsou a\u017e d\u011bsiv\u011b p\u0159esn\u00e9.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">To nab\u00fdv\u00e1 na v\u00fdznamu ve sv\u011btle Alexy. Samotn\u00fd Amazon potvrzuje, \u017ee Alexa dok\u00e1\u017ee zpracov\u00e1vat hlasov\u00e9 nahr\u00e1vky, textov\u00e9 p\u0159episy a dal\u0161\u00ed informace a propojit je s \u00fa\u010dtem Amazon. V roce 2023 Feder\u00e1ln\u00ed obchodn\u00ed komise (FTC) obvinila Amazon z toho, \u017ee si d\u0159\u00edve uchov\u00e1val p\u00edsemn\u00e9 p\u0159episy Alexy v ur\u010dit\u00fdch datov\u00fdch \u00falo\u017ei\u0161t\u00edch navzdory \u017e\u00e1dostem o smaz\u00e1n\u00ed; Amazon pop\u0159el jak\u00e9koli poru\u0161en\u00ed z\u00e1kona, ale dos\u00e1hl dohody.<\/span><\/p>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=2108176583832056316&amp;lang=cs&amp;origin=https%3A%2F%2Funcutnews.ch%2Fhat-keine-freunde-amazons-versteckte-kundenprofile-zeigen-wie-detailliert-der-konzern-seine-nutzer-analysiert%2F&amp;sessionId=6da3316820f5fa89067fd5c43df8dbf899b57d2a&amp;theme=light&amp;widgetsVersion=6a3ad42b224df%3A1778106238597&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"2108176583832056316\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p class=\"wp-block-paragraph\"><strong><span dir=\"auto\">Od nakupov\u00e1n\u00ed p\u0159es Alexu a\u017e po osobn\u00ed zvyky: Nov\u00e9 profily Amazonu odhaluj\u00ed, jak lze z mnoha individu\u00e1ln\u00edch datov\u00fdch bod\u016f vytvo\u0159it p\u0159ekvapiv\u011b detailn\u00ed obraz osoby.<\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-8c57238 quelle dc-has-condition dc-condition-empty elementor-widget elementor-widget-heading\" data-id=\"8c57238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 10pt;\"><a href=\"https:\/\/futurism.com\/future-society\/amazon-detailed-records-customers-insulting\" target=\"_blank\" rel=\"nofollow noopener\"><span dir=\"auto\">Zdroj<\/span><\/a><\/span><\/h3>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ned\u00e1vn\u00e1 zpr\u00e1va serveru Futurism vyvolala rozruch: Amazon udr\u017euje pro z\u00e1kazn\u00edky tzv. profily \u201eO v\u00e1s\u201c ,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":117991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[3204,9942,10212],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/117990"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=117990"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/117990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/117991"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=117990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=117990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=117990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}