{"id":117688,"date":"2026-10-07T00:15:44","date_gmt":"2026-10-06T22:15:44","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=117688"},"modified":"2026-10-06T13:26:54","modified_gmt":"2026-10-06T11:26:54","slug":"smycka-zkazy-umele-inteligence","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/10\/07\/smycka-zkazy-umele-inteligence\/","title":{"rendered":"\u201eSmy\u010dka zk\u00e1zy\u201c um\u011bl\u00e9 inteligence"},"content":{"rendered":"
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Intern\u00ed dokumenty odhaluj\u00ed, jak spole\u010dnosti Microsoft a OpenAI varovaly p\u0159ed zni\u010den\u00edm svobodn\u00e9ho webu<\/span><\/h3>\n
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Velk\u00e9 spole\u010dnosti zab\u00fdvaj\u00edc\u00ed se um\u011blou inteligenc\u00ed \u010del\u00ed ji\u017e l\u00e9ta obvin\u011bn\u00edm z toho, \u017ee do sv\u00fdch syst\u00e9m\u016f zabudov\u00e1vaj\u00ed obrovsk\u00e9 mno\u017estv\u00ed textu, zpr\u00e1v, obr\u00e1zk\u016f a dal\u0161\u00edho obsahu t\u0159et\u00edch stran, ani\u017e by tv\u016frce dostate\u010dn\u011b odm\u011bnily. Nyn\u00ed intern\u00ed dokumenty odhaluj\u00ed, \u017ee tyto probl\u00e9my byly zjevn\u011b p\u0159ekvapiv\u011b jasn\u011b rozpozn\u00e1ny i v samotn\u00fdch spole\u010dnostech.<\/span><\/p>\n

Nez\u00e1visl\u00e1 americk\u00e1 technologick\u00e1 publikace <\/span>404 Media <\/span><\/strong>informuje<\/span><\/a> o d\u0159\u00edve zape\u010det\u011bn\u00fdch nebo redigovan\u00fdch dokumentech z prob\u00edhaj\u00edc\u00edho sporu o autorsk\u00e1 pr\u00e1va, kter\u00fd den\u00edk The <\/span>New York Times<\/span><\/em> vedl proti OpenAI a Microsoftu. Pat\u0159\u00ed mezi n\u011b intern\u00ed dokumenty i prohl\u00e1\u0161en\u00ed vedouc\u00edch pracovn\u00edk\u016f a zam\u011bstnanc\u016f obou spole\u010dnost\u00ed.<\/span><\/p>\n

V\u00fdsledn\u00fd obraz je explozivn\u00ed: Odv\u011btv\u00ed um\u011bl\u00e9 inteligence by mohlo po\u0161kodit pr\u00e1v\u011b ekonomick\u00fd z\u00e1klad, na kter\u00e9m z\u00e1vis\u00ed \u2013 konkr\u00e9tn\u011b lidi a spole\u010dnosti, kter\u00e9 produkuj\u00ed nov\u00e9 informace, texty, v\u00fdzkum, um\u011bn\u00ed a dal\u0161\u00ed obsah.<\/span><\/p>\n

404 Media proto hovo\u0159\u00ed o <\/span>\u201esmy\u010dce zk\u00e1zy\u201c \u2013 za\u010darovan\u00e9m kruhu, kter\u00fd by mohl nakonec po\u0161kodit samotn\u00fd otev\u0159en\u00fd internet.<\/span><\/strong><\/p>\n

Um\u011bl\u00e1 inteligence bere obsah \u2013 a pak producenty, \u010dten\u00e1\u0159e<\/span><\/h2>\n

Probl\u00e9m lze snadno vysv\u011btlit.<\/span><\/p>\n

Vydavatel\u00e9 zpr\u00e1v, auto\u0159i, fotografov\u00e9, um\u011blci a dal\u0161\u00ed producenti vytv\u00e1\u0159ej\u00ed obsah. Tento obsah je dostupn\u00fd online a lze jej n\u00e1sledn\u011b pou\u017e\u00edt k tr\u00e9nov\u00e1n\u00ed syst\u00e9m\u016f um\u011bl\u00e9 inteligence nebo k poskytov\u00e1n\u00ed informac\u00ed t\u011bmto syst\u00e9m\u016fm.<\/span><\/p>\n

Syst\u00e9my um\u011bl\u00e9 inteligence pak p\u0159\u00edmo odpov\u00eddaj\u00ed na ot\u00e1zky u\u017eivatel\u016f.<\/span><\/p>\n

U\u017eivatel tak obdr\u017e\u00ed shrnut\u00ed nebo odpov\u011b\u010f \u2013 a nemus\u00ed ani znovu nav\u0161t\u00edvit p\u016fvodn\u00ed webovou str\u00e1nku.<\/span><\/p>\n

P\u0159esn\u011b zde cyklus za\u010d\u00edn\u00e1.<\/span><\/p>\n

Podle serveru 404 Media intern\u00ed dokument spole\u010dnosti Microsoft tento v\u00fdvoj v\u00fdslovn\u011b ozna\u010duje jako <\/span>\u201esmy\u010dku zk\u00e1zy<\/span><\/strong> \u201c. Podnik\u00e1n\u00ed v oblasti um\u011bl\u00e9 inteligence ohro\u017euje ekonomick\u00fd z\u00e1klad vlastn\u00edho \u201e\u0159et\u011bzce dodavatel\u016f obsahu\u201c \u2013 tedy dodavatelsk\u00e9ho \u0159et\u011bzce obsahu, na kter\u00e9m modely z\u00e1vis\u00ed.<\/span><\/p>\n

To znamen\u00e1, \u017ee um\u011bl\u00e1 inteligence pot\u0159ebuje k efektivn\u00ed pr\u00e1ci obsah vytvo\u0159en\u00fd \u010dlov\u011bkem. Z\u00e1rove\u0148 v\u0161ak m\u016f\u017ee tv\u016frce tohoto obsahu p\u0159ipravit o n\u00e1v\u0161t\u011bvn\u00edky, a t\u00edm i o p\u0159\u00edjmy.<\/span><\/p>\n

\u010c\u00edm \u00fasp\u011b\u0161n\u011bj\u0161\u00ed bude um\u011bl\u00e1 inteligence, t\u00edm obt\u00ed\u017en\u011bj\u0161\u00ed to m\u016f\u017ee b\u00fdt pro ty, kte\u0159\u00ed vyr\u00e1b\u011bj\u00ed materi\u00e1l, na kter\u00e9m um\u011bl\u00e1 inteligence z\u00e1vis\u00ed.<\/span><\/p>\n

Spole\u010dnost Microsoft vydala intern\u00ed varov\u00e1n\u00ed p\u0159ed kr\u00e1de\u017e\u00ed \u201ebezprecedentn\u00edch rozm\u011br\u016f\u201c<\/span><\/h2>\n

Je\u0161t\u011b drasti\u010dt\u011bj\u0161\u00ed je formulace z intern\u00edho dokumentu spole\u010dnosti Microsoft, kter\u00e1 je citov\u00e1na v soudn\u00edch dokumentech.<\/span><\/p>\n

Uv\u00e1d\u00ed se v n\u011bm, \u017ee miliony lid\u00ed na cel\u00e9m sv\u011bt\u011b budou brzy pova\u017eovat masov\u00e9 \u201epohlcen\u00ed\u201c jejich pr\u00e1ce velk\u00fdmi modely za <\/span>\u201eohromuj\u00edc\u00ed kr\u00e1de\u017e neb\u00fdval\u00fdch rozm\u011br\u016f\u201c .<\/span><\/strong><\/p>\n

Dokument rovn\u011b\u017e zd\u016fraz\u0148uje, \u017ee prakticky nikdo p\u016fvodn\u011b nevytv\u00e1\u0159el sv\u016fj obsah s \u00famyslem jej t\u00edmto zp\u016fsobem pou\u017e\u00edvat pro syst\u00e9my um\u011bl\u00e9 inteligence \u2013 a \u017ee tv\u016frci za n\u011bj nejsou placeni.<\/span><\/p>\n

To je pozoruhodn\u00e9, proto\u017ee v prob\u00edhaj\u00edc\u00edm \u0159\u00edzen\u00ed o autorsk\u00e1 pr\u00e1va spole\u010dnosti zab\u00fdvaj\u00edc\u00ed se um\u011blou inteligenc\u00ed sou\u010dasn\u011b argumentuj\u00ed, \u017ee \u0161kolen\u00ed jejich model\u016f by mohlo spadat pod americk\u00fd princip \u201efair use\u201c a je transformativn\u00ed.<\/span><\/p>\n

Je v\u0161ak t\u0159eba jasn\u011b rozli\u0161ovat: Skute\u010dnost, \u017ee intern\u00ed dokument spole\u010dnosti Microsoft obsahuje tak drastickou formulaci, neznamen\u00e1, \u017ee se Microsoft u soudu pr\u00e1vn\u011b p\u0159iznal k poru\u0161en\u00ed autorsk\u00fdch pr\u00e1v. 404 Media interpretuje dokumenty mnohem p\u0159\u00edsn\u011bji a dokonce hovo\u0159\u00ed o \u201ekr\u00e1de\u017ei\u201c.<\/span><\/p>\n

Doprava by se mohla prudce sn\u00ed\u017eit<\/span><\/h2>\n

Ekonomick\u00e9 d\u016fsledky by mohly b\u00fdt obrovsk\u00e9.<\/span><\/p>\n

Podle zpr\u00e1vy agentury 404 Media sv\u011bd\u010dili mana\u017ee\u0159i spole\u010dnosti Microsoft, v\u010detn\u011b gener\u00e1ln\u00edho \u0159editele Satyi Nadelly, pod p\u0159\u00edsahou o masivn\u00edch zm\u011bn\u00e1ch v p\u0159esm\u011brov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti na zpravodajsk\u00e9 weby. Server 404 Media uv\u00e1d\u00ed, \u017ee po\u010det kliknut\u00ed z Bingu na tyto zpravodajsk\u00e9 weby v t\u00e9to souvislosti prudce klesl o v\u00edce ne\u017e <\/span>90 procent<\/span><\/strong> .<\/span><\/p>\n

To se dost\u00e1v\u00e1 k j\u00e1dru probl\u00e9mu.<\/span><\/p>\n

Vydavatelstv\u00ed financuje novin\u00e1\u0159e, v\u00fdzkum, servery, fotografy a editory. Vyhled\u00e1va\u010de a dal\u0161\u00ed platformy pak \u010dten\u00e1\u0159e nasm\u011bruj\u00ed na tento obsah. Pokud v\u0161ak um\u011bl\u00e1 inteligence obsah zpracuje a u\u017eivateli p\u0159\u00edmo p\u0159edlo\u017e\u00ed kompletn\u00ed odpov\u011b\u010f, lze tuto n\u00e1v\u0161t\u011bvu eliminovat. To je pro u\u017eivatele v\u00fdhodn\u00e9.<\/span><\/p>\n

Pro v\u00fdrobce to m\u016f\u017ee b\u00fdt ekonomicky zni\u010duj\u00edc\u00ed.<\/span><\/p>\n

OpenAI se vn\u00edmala jako hrozba pro vydavatele zpr\u00e1v<\/span><\/h2>\n

Zd\u00e1 se, \u017ee tento probl\u00e9m byl zn\u00e1m\u00fd i v r\u00e1mci OpenAI.<\/span><\/p>\n

Podle soudn\u00edch dokument\u016f analyzovan\u00fdch agenturou 404 Media se OpenAI ozna\u010dila za <\/span>\u201eexisten\u010dn\u00ed hrozbu\u201c pro vydavatele zpr\u00e1v<\/span><\/strong> .<\/span><\/p>\n

V\u00fdvoj\u00e1\u0159 softwaru OpenAI to vyj\u00e1d\u0159il je\u0161t\u011b jasn\u011bji: i kdyby byly odkazy na p\u016fvodn\u00ed zdroje zobrazeny prominentn\u011b, u\u017eivatel\u00e9 by na n\u011b nutn\u011b neklikali.<\/span><\/p>\n

Pouh\u00e9 citov\u00e1n\u00ed p\u016fvodn\u00edho zdroje v odpov\u011bdi um\u011bl\u00e9 inteligence proto nemus\u00ed sta\u010dit. Kl\u00ed\u010dov\u00e9 kliknut\u00ed \u2013 a s n\u00edm potenci\u00e1ln\u011b i p\u0159\u00edjmy z reklamy, p\u0159edplatn\u00e9 a dosah \u2013 ji\u017e bylo ztraceno.<\/span><\/p>\n

Je ironi\u00ed, \u017ee by mohli zmizet i samotn\u00ed dodavatel\u00e9 um\u011bl\u00e9 inteligence<\/span><\/h2>\n

Podle soudn\u00edch dokument\u016f popsal mana\u017eer spole\u010dnosti Microsoft Brent Hecht z\u00e1sadn\u00ed ekonomick\u00fd probl\u00e9m: Pokud je obsah pou\u017e\u00edv\u00e1n, ani\u017e by se producent\u016fm vr\u00e1tila \u010d\u00e1st v\u00fdsledn\u00e9 ekonomick\u00e9 hodnoty, nevyhnuteln\u011b to ohro\u017euje jejich ekonomickou stabilitu.<\/span><\/p>\n

To vytv\u00e1\u0159\u00ed pozoruhodn\u00fd paradox. Spole\u010dnosti zab\u00fdvaj\u00edc\u00ed se um\u011blou inteligenc\u00ed pot\u0159ebuj\u00ed vysoce kvalitn\u00ed lidsk\u00fd obsah.<\/span><\/p>\n

Novin\u00e1\u0159i mus\u00ed b\u00e1dat. V\u011bdci mus\u00ed prov\u00e1d\u011bt v\u00fdzkum. Auto\u0159i mus\u00ed ps\u00e1t. Fotografov\u00e9 mus\u00ed fotografovat. Program\u00e1to\u0159i mus\u00ed vyv\u00edjet software.<\/span><\/p>\n

Pokud v\u0161ak syst\u00e9my um\u011bl\u00e9 inteligence n\u00e1sledn\u011b shrnuj\u00ed nebo reprodukuj\u00ed svou pr\u00e1ci tak dob\u0159e, \u017ee u\u017eivatel\u00e9 ji\u017e nepot\u0159ebuj\u00ed p\u016fvodn\u00ed poskytovatele, st\u00e1v\u00e1 se produkce tohoto obsahu ekonomicky m\u00e9n\u011b atraktivn\u00ed.<\/span><\/p>\n

Podle dokument\u016f Microsoft probl\u00e9m intern\u011b formuloval velmi jasn\u011b:<\/span><\/p>\n

LLM jsou produktem, kter\u00fd ni\u010d\u00ed sv\u016fj vlastn\u00ed dodavatelsk\u00fd \u0159et\u011bzec.<\/span><\/strong><\/p>\n

V s\u00e1zce nejsou jen webov\u00e9 str\u00e1nky \u2013 v tom jsou i pracovn\u00ed m\u00edsta<\/span><\/h2>\n

Konflikt tedy sah\u00e1 daleko za hranice autorsk\u00e9ho pr\u00e1va.<\/span><\/p>\n

Podle dokument\u016f jeden z vedouc\u00edch pracovn\u00edk\u016f spole\u010dnosti OpenAI napsal, \u017ee spole\u010dnost vyv\u00edj\u00ed syst\u00e9my, kter\u00e9 by mohly nahradit pr\u00e1ci lid\u00ed, kte\u0159\u00ed utv\u00e1\u0159ej\u00ed \u201ekulturu\u201c spole\u010dnosti.<\/span><\/p>\n

Spole\u010dnost Microsoft zase intern\u011b varovala, \u017ee generativn\u00ed um\u011bl\u00e1 inteligence by mohla v\u00fdrazn\u011b naru\u0161it zam\u011bstnanost pr\u00e1v\u011b t\u011bch lid\u00ed, jejich\u017e data d\u0159\u00edve p\u0159isp\u00edvala k tr\u00e9nov\u00e1n\u00ed model\u016f.<\/span><\/p>\n

Vzor je v\u017edy stejn\u00fd: <\/span>lid\u00e9 produkuj\u00ed znalosti a obsah. <\/span><\/strong>Um\u011bl\u00e1 inteligence je vybudov\u00e1na s vyu\u017eit\u00edm tohoto obsahu. <\/span><\/strong>Um\u011bl\u00e1 inteligence pak sout\u011b\u017e\u00ed s lidmi a spole\u010dnostmi, kter\u00e9 tento obsah vytvo\u0159ily.<\/span><\/strong><\/p>\n

P\u0159esn\u011b tam le\u017e\u00ed ta skute\u010dn\u00e1 \u201esmy\u010dka zk\u00e1zy\u201c.<\/span><\/p>\n

Obzvl\u00e1\u0161t\u011b citliv\u00e9: obvin\u011bn\u00ed z obch\u00e1zen\u00ed placen\u00e9ho p\u0159\u00edstupu New York Times<\/span><\/h2>\n

404 Media tak\u00e9 informuje o obzvl\u00e1\u0161t\u011b v\u00fdbu\u0161n\u00e9m bod\u011b ze soudn\u00edch dokument\u016f.<\/span><\/p>\n

Podle dokument\u016f vyvinula spole\u010dnost OpenAI technick\u00e9 \u0159e\u0161en\u00ed, jak obej\u00edt paywall <\/span>New York Times<\/span><\/em> . Toto \u0159e\u0161en\u00ed se ozna\u010duje jako \u201ehack, jak obej\u00edt paywall New York Times\u201c. Spoluzakladatel OpenAI Greg Brockman \u00fadajn\u011b reagoval slovy \u201eaha, skv\u011bl\u00e9\u201c.<\/span><\/p>\n

I zde je d\u016fle\u017eit\u00fd pr\u00e1vn\u00ed kontext: Tento materi\u00e1l a argumentace vych\u00e1zej\u00ed z prob\u00edhaj\u00edc\u00edho pr\u00e1vn\u00edho sporu. <\/span>New York Times<\/span><\/em> pou\u017e\u00edv\u00e1 tyto dokumenty k podlo\u017een\u00ed sv\u00fdch n\u00e1rok\u016f na poru\u0161en\u00ed autorsk\u00fdch pr\u00e1v v\u016f\u010di OpenAI a Microsoftu. O pr\u00e1vn\u00edm posouzen\u00ed nakonec rozhodne soud.<\/span><\/p>\n

Pokud u\u017e nikdo nenav\u0161t\u00edv\u00ed p\u016fvodn\u00ed zdroj<\/span><\/h2>\n

Zpr\u00e1va agentury 404 Media tak zd\u016fraz\u0148uje probl\u00e9m, kter\u00fd sah\u00e1 daleko za hranice OpenAI a Microsoftu.<\/span><\/p>\n

Doposud internet fungoval na relativn\u011b jednoduch\u00e9m principu: N\u011bkdo n\u011bco vytvo\u0159\u00ed \u2013 \u010dl\u00e1nek, video, anal\u00fdzu, fotografii nebo datab\u00e1zi \u2013 a dal\u0161\u00ed lid\u00e9 nav\u0161t\u00edv\u00ed odpov\u00eddaj\u00edc\u00ed webovou str\u00e1nku.<\/span><\/p>\n

Tato n\u00e1v\u0161t\u011bva m\u00e1 ekonomickou hodnotu. Um\u011bl\u00e1 inteligence tento vztah m\u011bn\u00ed.<\/span><\/strong><\/p>\n

Najednou se mezi producenta a \u010dten\u00e1\u0159e vm\u00eds\u00ed stroj, schopn\u00fd zpracovat tis\u00edce zdroj\u016f a okam\u017eit\u011b vygenerovat hotovou odpov\u011b\u010f.<\/span><\/p>\n

Pokud p\u016fvodn\u00ed weby nav\u0161t\u00edv\u00ed m\u00e9n\u011b lid\u00ed, ztr\u00e1cej\u00ed dosah a p\u0159\u00edjmy. Pokud se n\u00e1sledn\u011b propust\u00ed redak\u010dn\u00ed t\u00fdmy, propust\u00ed auto\u0159i a weby se zav\u0159ou, produkuje se m\u00e9n\u011b kvalitn\u00edho nov\u00e9ho obsahu.<\/span><\/p>\n

A pr\u00e1v\u011b tento obsah budou syst\u00e9m\u016fm um\u011bl\u00e9 inteligence nakonec chyb\u011bt.<\/span><\/p>\n

Jedn\u00e1 se o \u201eDoom Loop\u201c, p\u0159ed kter\u00fdm Microsoft z\u0159ejm\u011b intern\u011b varoval.<\/span><\/p>\n

Ironie by sotva mohla b\u00fdt v\u011bt\u0161\u00ed:<\/span><\/p>\n

Um\u011bl\u00e1 inteligence byla vytvo\u0159ena s vyu\u017eit\u00edm obsahu internetu \u2013 a nyn\u00ed by mohla pomoci zni\u010dit obchodn\u00ed model t\u011bch, kte\u0159\u00ed tento obsah v prvn\u00ed \u0159ad\u011b produkuj\u00ed.<\/span><\/strong><\/p>\n

Rozhoduj\u00edc\u00ed konflikt nadch\u00e1zej\u00edc\u00edch let se proto nemus\u00ed odehr\u00e1t mezi \u010dlov\u011bkem a strojem.<\/span><\/p>\n

Ale mnohem z\u00e1sadn\u011bji:<\/span><\/p>\n

Kdo bude v budoucnu platit lidem za tvorbu nov\u00fdch znalost\u00ed, \u017eurnalistiky a kreativn\u00edho obsahu, pokud pak syst\u00e9my um\u011bl\u00e9 inteligence p\u0159evezmou kontrolu nad v\u00fdsledky a u\u017eivatel\u00e9 se ji\u017e nebudou vracet k p\u016fvodn\u00edmu zdroji?<\/span><\/strong><\/p>\n

Pr\u00e1v\u011b tato ot\u00e1zka d\u011bl\u00e1 zpr\u00e1vu 404 Media tak v\u00fdbu\u0161nou.<\/span><\/p>\n<\/div>\n<\/div>\n

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Zdroj<\/span><\/a><\/span><\/h3>\n

 <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Intern\u00ed dokumenty odhaluj\u00ed, jak spole\u010dnosti Microsoft a OpenAI varovaly p\u0159ed zni\u010den\u00edm svobodn\u00e9ho webu Velk\u00e9 spole\u010dnosti…<\/p>\n","protected":false},"author":2,"featured_media":117689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[3101,158,2862,2194,1996],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/117688"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=117688"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/117688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/117689"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=117688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=117688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=117688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}