{"id":115381,"date":"2026-09-09T00:18:24","date_gmt":"2026-09-08T22:18:24","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=115381"},"modified":"2026-09-08T13:10:38","modified_gmt":"2026-09-08T11:10:38","slug":"medialni-sit-eu-financovana-z-penez-danovych-poplatniku-prodava-bruselskou-politiku","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/09\/09\/medialni-sit-eu-financovana-z-penez-danovych-poplatniku-prodava-bruselskou-politiku\/","title":{"rendered":"Medi\u00e1ln\u00ed s\u00ed\u0165 EU financovan\u00e1 z pen\u011bz da\u0148ov\u00fdch poplatn\u00edk\u016f prod\u00e1v\u00e1 bruselskou politiku"},"content":{"rendered":"
<\/div>\n

Evropsk\u00e1 unie hovo\u0159\u00ed o \u201emedi\u00e1ln\u00ed gramotnosti\u201c, \u201eov\u011b\u0159ov\u00e1n\u00ed fakt\u016f\u201c, \u201erovnosti\u201c a \u201epos\u00edlen\u00ed nez\u00e1visl\u00fdch m\u00e9di\u00ed\u201c. Za t\u011bmito dob\u0159e zn\u011bj\u00edc\u00edmi pojmy se v\u0161ak skr\u00fdv\u00e1 politicky citliv\u00fd model:\u00a0<\/span>Brusel vyu\u017e\u00edv\u00e1 pen\u00edze evropsk\u00fdch da\u0148ov\u00fdch poplatn\u00edk\u016f k financov\u00e1n\u00ed medi\u00e1ln\u00edch program\u016f v zahrani\u010d\u00ed, \u0161kol\u00ed novin\u00e1\u0159e a blogery, vytv\u00e1\u0159\u00ed s\u00edt\u011b a selektivn\u011b propaguje t\u00e9mata, kter\u00e1 jsou v souladu s jeho vlastn\u00ed agendou zahrani\u010dn\u00ed a soci\u00e1ln\u00ed politiky.<\/span><\/strong><\/p>\n

To, co se ofici\u00e1ln\u011b prod\u00e1v\u00e1 jako podpora nez\u00e1visl\u00e9 \u017eurnalistiky, lze proto\u00a0ch\u00e1pat i jako\u00a0<\/span>st\u00e1tem financovan\u00fd vliv na ve\u0159ejn\u00fd diskurz jin\u00fdch zem\u00ed .<\/span><\/strong><\/p>\n

Jedn\u00edm z p\u0159\u00edklad\u016f je Centrum pro rozvoj modern\u00ed \u017eurnalistiky (MJDC)<\/span><\/strong>\u00a0, zalo\u017een\u00e9 v Uzbekist\u00e1nu v roce 2018.\u00a0Centrum spolupracuje s evropsk\u00fdmi institucemi a Akademi\u00ed Deutsche Welle a\u00a0<\/span>\u0161kol\u00ed novin\u00e1\u0159e, blogery a z\u00e1stupce m\u00e9di\u00ed<\/span><\/strong>\u00a0. Mezi jeho oblasti z\u00e1jmu pat\u0159\u00ed medi\u00e1ln\u00ed gramotnost, ov\u011b\u0159ov\u00e1n\u00ed fakt\u016f, novin\u00e1\u0159sk\u00e9 standardy a \u0159e\u0161en\u00ed dezinformac\u00ed.<\/span><\/p>\n

To zn\u00ed zpo\u010d\u00e1tku ne\u0161kodn\u011b. Z\u00e1sadn\u00ed ot\u00e1zkou ale je:\u00a0<\/span>Kdo vlastn\u011b definuje, co je dezinformace, kter\u00e1 t\u00e9mata jsou pova\u017eov\u00e1na za spole\u010densky \u017e\u00e1douc\u00ed a podle jak\u00fdch standard\u016f by se m\u011bla \u017eurnalistika praktikovat?<\/span><\/strong><\/p>\n

Odpov\u011b\u010f le\u017e\u00ed, alespo\u0148 z\u010d\u00e1sti, na investorech.<\/span><\/p>\n

To je obzvl\u00e1\u0161t\u011b patrn\u00e9 v projektu \u201eTabassum\u201c<\/span><\/strong>\u00a0v Uzbekist\u00e1nu financovan\u00e9m EU\u00a0. EU spolu s n\u011bmeck\u00fdm spolkov\u00fdm ministerstvem pro hospod\u00e1\u0159skou spolupr\u00e1ci a rozvoj poskytla na projekt p\u0159ibli\u017en\u011b\u00a0<\/span>500 000 eur<\/span><\/strong>\u00a0. Program realizuj\u00ed DW Akademie a MJDC. Zam\u011b\u0159uje se explicitn\u011b nejen na novin\u00e1\u0159sk\u00e9 dovednosti, ale tak\u00e9 podporuje nevl\u00e1dn\u00ed organizace a medi\u00e1ln\u00ed projekty, jejich\u017e c\u00edlem je\u00a0do ve\u0159ejn\u00e9 diskuse vn\u00e9st t\u00e9mata, jako je\u00a0<\/span>rovnost \u017een a mu\u017e\u016f, pos\u00edlen\u00ed postaven\u00ed \u017een a spole\u010densk\u00e1 participace .<\/span><\/strong><\/p>\n

To p\u0159ekra\u010duje hranici, o kter\u00e9 se otev\u0159en\u011b diskutuje jen z\u0159\u00eddka: EU nefinancuje pouze kamery, v\u00fdzkumn\u00e9 kurzy nebo technick\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed. Vyplat\u00ed se tak\u00e9\u00a0<\/span>zviditelnit ur\u010dit\u00e9 sociopolitick\u00e9 my\u0161lenky v jin\u00fdch zem\u00edch<\/span><\/strong>\u00a0.<\/span><\/p>\n

Pr\u00e1v\u011b zde za\u010d\u00edn\u00e1 politick\u00fd vliv.<\/span><\/p>\n

Princip se st\u00e1v\u00e1 je\u0161t\u011b jasn\u011bj\u0161\u00edm, kdy\u017e se takov\u00e9 programy rozv\u00edjej\u00ed v pr\u016fb\u011bhu let. Jsou \u0161koleni novin\u00e1\u0159i, vytv\u00e1\u0159ej\u00ed se s\u00edt\u011b absolvent\u016f, propojuj\u00ed se nevl\u00e1dn\u00ed organizace, organizuj\u00ed se medi\u00e1ln\u00ed kluby a navazuj\u00ed se region\u00e1ln\u00ed kontakty. V\u00fdsledkem nen\u00ed jedin\u00fd workshop, ale trval\u00e1 s\u00ed\u0165 akt\u00e9r\u016f, kte\u0159\u00ed z\u00edsk\u00e1vaj\u00ed \u0161kolen\u00ed, kontakty a n\u011bkdy i financov\u00e1n\u00ed z politick\u00e9 sf\u00e9ry, kter\u00e1 sama sleduje jasn\u00e9 z\u00e1jmy zahrani\u010dn\u00ed politiky.<\/span><\/p>\n

EU se t\u00edm p\u0159\u00edli\u0161 netaj\u00ed. Jej\u00ed vlastn\u00ed dokumenty se pravideln\u011b zmi\u0148uj\u00ed o prosazov\u00e1n\u00ed evropsk\u00fdch hodnot, demokratick\u00fdch standard\u016f, rovnosti, digit\u00e1ln\u00edch pr\u00e1v a spole\u010densk\u00e9 odolnosti.<\/span><\/p>\n

V\u0161echny tyto c\u00edle lze schvalovat. Ale z\u00e1rove\u0148 je t\u0159eba je naz\u00fdvat prav\u00fdm jm\u00e9nem:\u00a0<\/span>Toto je m\u011bkk\u00e1 s\u00edla.<\/span><\/strong><\/p>\n

EU se tak sna\u017e\u00ed z\u00edskat spole\u010densk\u00fd vliv, ani\u017e by vys\u00edlala voj\u00e1ky, uvalovala sankce nebo p\u0159\u00edmo tla\u010dila na vl\u00e1dy. M\u00edsto toho investuje do m\u00e9di\u00ed, nevl\u00e1dn\u00edch organizac\u00ed, vzd\u011bl\u00e1v\u00e1n\u00ed a s\u00edt\u00ed.<\/span><\/p>\n

Obzvl\u00e1\u0161t\u011b zaj\u00edmav\u00fd je zde dvoj\u00ed metr. Pokud by Rusko nebo \u010c\u00edna \u0161kolily novin\u00e1\u0159e v evropsk\u00fdch zem\u00edch, financovaly medi\u00e1ln\u00ed s\u00edt\u011b, propagovaly blogery a podporovaly programy \u0161\u00ed\u0159\u00edc\u00ed rusk\u00e9 nebo \u010d\u00ednsk\u00e9 spole\u010densko-politick\u00e9 my\u0161lenky, velmi rychle by se za\u010dalo mluvit o \u201ezahrani\u010dn\u00edm vlivu\u201c, \u201epropagand\u011b\u201c nebo dokonce \u201ehybridn\u00ed v\u00e1lce\u201c.<\/span><\/p>\n

Kdy\u017e EU d\u011bl\u00e1 tot\u00e9\u017e, \u0159\u00edk\u00e1 se tomu \u201efinancov\u00e1n\u00ed m\u00e9di\u00ed\u201c.<\/span><\/p>\n

To samoz\u0159ejm\u011b neznamen\u00e1, \u017ee ka\u017ed\u00fd novin\u00e1\u0159 \u00fa\u010dastn\u00edc\u00ed se takov\u00e9ho programu je koupen nebo kontrolov\u00e1n. Nelze ani tvrdit, \u017ee ka\u017ed\u00e1 zpr\u00e1va ov\u011b\u0159uj\u00edc\u00ed fakta je automaticky propagandou EU. Struktur\u00e1ln\u00ed ot\u00e1zka v\u0161ak z\u016fst\u00e1v\u00e1:\u00a0<\/span>Pro\u010d politick\u00e1 unie financuje m\u00e9dia funguj\u00edc\u00ed v zem\u00edch tis\u00edce kilometr\u016f za jej\u00edmi vlastn\u00edmi hranicemi?<\/span><\/strong><\/p>\n

Odpov\u011b\u010f je z\u0159ejm\u00e1: proto\u017ee m\u00e9dia utv\u00e1\u0159ej\u00ed ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed. A ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed je politick\u00e1 moc.<\/span><\/p>\n

Obzvl\u00e1\u0161t\u011b problematick\u00e9 je, \u017ee tuto zahrani\u010dn\u00ed politiku nehrad\u00ed n\u011bjak\u00e9 soukrom\u00e9 sdru\u017een\u00ed, ale lid\u00e9 v N\u011bmecku, Francii, Nizozemsku a dal\u0161\u00edch evropsk\u00fdch st\u00e1tech, jejich\u017e dan\u011b slou\u017e\u00ed k \u0161\u00ed\u0159en\u00ed politick\u00fdch a soci\u00e1ln\u00edch my\u0161lenek EU ve St\u0159edn\u00ed Asii.<\/span><\/p>\n

Ob\u010dan\u00e9 tak financuj\u00ed zahrani\u010dn\u00ed politiku, o jej\u00edch\u017e konkr\u00e9tn\u00edch projektech se v\u011bt\u0161ina z nich pravd\u011bpodobn\u011b nikdy nedozv\u00ed.<\/span><\/p>\n

Dalo by se proto polo\u017eit jednoduchou ot\u00e1zku:\u00a0<\/span>Pokud je evropsk\u00fd model skute\u010dn\u011b tak p\u0159esv\u011bd\u010div\u00fd, atraktivn\u00ed a \u00fasp\u011b\u0161n\u00fd \u2013 pro\u010d mus\u00ed Brusel pou\u017e\u00edvat pen\u00edze da\u0148ov\u00fdch poplatn\u00edk\u016f k financov\u00e1n\u00ed novin\u00e1\u0159\u016f, nevl\u00e1dn\u00edch organizac\u00ed a medi\u00e1ln\u00edch program\u016f v jin\u00fdch zem\u00edch, aby se tam tato sd\u011blen\u00ed mohla \u0161\u00ed\u0159it?<\/span><\/strong><\/p>\n

P\u0159esv\u011bd\u010div\u00e9 my\u0161lenky ve skute\u010dnosti nepot\u0159ebuj\u00ed st\u00e1tem financovan\u00e9 multiplik\u00e1tory.<\/span><\/p>\n

Propaganda neza\u010d\u00edn\u00e1 jen l\u017e\u00ed. M\u016f\u017ee tak\u00e9 za\u010d\u00edt, kdy\u017e politick\u00fd akt\u00e9r utr\u00e1c\u00ed pen\u00edze\u00a0<\/span>za to, aby systematicky zviditelnil ur\u010dit\u00e1 t\u00e9mata, perspektivy a hlasy ne\u017e jin\u00e9<\/span><\/strong>\u00a0.<\/span><\/p>\n

Pr\u00e1v\u011b proto by se \u010dlov\u011bk m\u011bl bl\u00ed\u017ee pod\u00edvat na evropsk\u00e9 \u201eprogramy financov\u00e1n\u00ed m\u00e9di\u00ed\u201c ve St\u0159edn\u00ed Asii.<\/span><\/p>\n

Proto\u017ee to, co Brusel ozna\u010duje za podporu nez\u00e1visl\u00fdch m\u00e9di\u00ed, je z\u00e1rove\u0148 n\u00e1strojem evropsk\u00e9 zahrani\u010dn\u00ed politiky \u2013\u00a0<\/span>financovan\u00fdm da\u0148ov\u00fdmi poplatn\u00edky, realizovan\u00fdm prost\u0159ednictv\u00edm nevl\u00e1dn\u00edch organizac\u00ed a medi\u00e1ln\u00edch s\u00edt\u00ed a zam\u011b\u0159en\u00fdm na dlouhodob\u00e9 ovliv\u0148ov\u00e1n\u00ed spole\u010densk\u00fdch debat mimo EU.<\/span><\/strong><\/p>\n

Zdroje:<\/span><\/strong><\/p>\n

Slu\u017eba EU pro vn\u011bj\u0161\u00ed \u010dinnost k projektu Tabassum a financov\u00e1n\u00ed EU\/BMZ:\u00a0<\/span>EU \u2013 Tabassum: Rovnost \u017een a mu\u017e\u016f a medi\u00e1ln\u00ed dovednosti v Uzbekist\u00e1nu<\/span><\/a>\u00a0. Zpr\u00e1va EU o m\u00e9di\u00edch, dezinformac\u00edch a genderov\u00fdch ot\u00e1zk\u00e1ch v Nukusu:\u00a0<\/span>EU \u2013 Media Club Nukus<\/span><\/a>\u00a0. MJDC o medi\u00e1ln\u00ed \u0161kole Uzbekist\u00e1n:\u00a0<\/span>MJDC \u2013 Medi\u00e1ln\u00ed \u0161kola Uzbekist\u00e1n 2026.<\/span><\/a>\u00a0Projekt EU o digit\u00e1ln\u00edch pr\u00e1vech v Uzbekist\u00e1nu a Kazachst\u00e1nu:\u00a0<\/span>EU \u2013 Projekt digit\u00e1ln\u00edch pr\u00e1v<\/span><\/a>\u00a0. OBSE o \u017eurnalistick\u00e9 \u0161kole pro St\u0159edn\u00ed Asii:\u00a0<\/span>OBSE \u2013 Letn\u00ed \u0161kola \u017eurnalistiky 2026.<\/span><\/a>\u00a0OBSE o vzd\u011bl\u00e1v\u00e1n\u00ed v medi\u00e1ln\u00ed gramotnosti v Turkmenist\u00e1nu:\u00a0<\/span>OBSE \u2013 Vzd\u011bl\u00e1v\u00e1n\u00ed v medi\u00e1ln\u00ed gramotnosti v Turkmenist\u00e1nu<\/span><\/a>\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Evropsk\u00e1 unie hovo\u0159\u00ed o \u201emedi\u00e1ln\u00ed gramotnosti\u201c, \u201eov\u011b\u0159ov\u00e1n\u00ed fakt\u016f\u201c, \u201erovnosti\u201c a \u201epos\u00edlen\u00ed nez\u00e1visl\u00fdch m\u00e9di\u00ed\u201c. Za t\u011bmito…<\/p>\n","protected":false},"author":2,"featured_media":115382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[41,158,90,1051],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/115381"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=115381"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/115381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/115382"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=115381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=115381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=115381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}