{"id":113813,"date":"2026-08-22T00:22:09","date_gmt":"2026-08-21T22:22:09","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=113813"},"modified":"2026-08-21T13:41:24","modified_gmt":"2026-08-21T11:41:24","slug":"karel-strakos-eu-likviduje-male-e-shopy","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/08\/22\/karel-strakos-eu-likviduje-male-e-shopy\/","title":{"rendered":"Karel Strako\u0161: EU likviduje mal\u00e9 e-shopy"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Od 12. srpna 2026 plat\u00ed v Evropsk\u00e9 unii na\u0159\u00edzen\u00ed o obalech a obalov\u00fdch odpadech. Ofici\u00e1ln\u011b m\u00e1 chr\u00e1nit \u017eivotn\u00ed prost\u0159ed\u00ed. Ve skute\u010dnosti je to jeden z nej\u00fa\u010dinn\u011bj\u0161\u00edch n\u00e1stroj\u016f, jak vytla\u010dit mal\u00e9 a st\u0159edn\u00ed podniky z p\u0159eshrani\u010dn\u00edho obchodu a p\u0159enechat trh velk\u00fdm hr\u00e1\u010d\u016fm.<\/p>\n<p>Ka\u017ed\u00fd, kdo po\u0161le zabalen\u00e9 zbo\u017e\u00ed do jin\u00e9 \u010dlensk\u00e9 zem\u011b, mus\u00ed se v n\u00ed zaregistrovat a jmenovat m\u00edstn\u00edho zmocn\u011bnce. Neexistuje \u017e\u00e1dn\u00e1 jednotn\u00e1 evropsk\u00e1 registrace. \u017d\u00e1dn\u00e1 v\u00fdjimka pro mikro a mal\u00e9 firmy. \u017d\u00e1dn\u00e1 hranice, pod kterou by se povinnost nevztahovala. Od prvn\u00edho bal\u00ed\u010dku mus\u00ed e-shop, kter\u00fd prod\u00e1v\u00e1 do deseti zem\u00ed, \u0159e\u0161\u00ed deset registrac\u00ed a deset zmocn\u011bnc\u016f. Ten, kdo chce prod\u00e1vat po cel\u00e9 unii, \u0159e\u0161\u00ed 27 samostatn\u00fdch povinnost\u00ed. N\u00e1klady se pohybuj\u00ed v \u0159\u00e1du stovek tis\u00edc korun ro\u010dn\u011b, poplatky jsou pau\u0161\u00e1ln\u00ed, nez\u00e1visl\u00e9 na objemu prodeje.<\/p>\n<p>Vezm\u011bme konkr\u00e9tn\u00ed p\u0159\u00edklad. Mal\u00fd \u010desk\u00fd e-shop s marmel\u00e1dami. Obrat 270 000 K\u010d m\u011bs\u00ed\u010dn\u011b, tedy zhruba 3,2 milionu ro\u010dn\u011b. Z toho se u\u017eiv\u00ed t\u0159i lid\u00e9. Pokud by cht\u011bl leg\u00e1ln\u011b dod\u00e1vat do v\u0161ech 27 zem\u00ed, zaplat\u00ed na registrac\u00edch a zmocn\u011bnc\u00edch kolem p\u016fl milionu korun ro\u010dn\u011b. To je 15 procent cel\u00e9ho obratu je\u0161t\u011b p\u0159ed zapo\u010dten\u00edm opravdov\u00fdch n\u00e1klad\u016f jako jsou suroviny, doprava, n\u00e1jem, energie a mzdy.<\/p>\n<p>Pro takov\u00fd podnik je to konec. Bu\u010f omez\u00ed prodej na dv\u011b t\u0159i zem\u011b, nebo zav\u0159e.<\/p>\n<p>Velk\u00e9 firmy to \u0159e\u0161\u00ed jinak. Maj\u00ed pr\u00e1vn\u00ed odd\u011blen\u00ed, t\u00fdmy, kter\u00e9 dohl\u00ed\u017eej\u00ed na pln\u011bn\u00ed p\u0159edpis\u016f a rozpo\u010dty, ve kter\u00fdch se p\u016fl milionu ztrat\u00ed. Amazon, Shein, Temu, velk\u00e9 \u0159et\u011bzce a nadn\u00e1rodn\u00ed zna\u010dky nov\u00e9 povinnosti zvl\u00e1dnou. Mal\u00ed prodejci ne. V\u00fdsledek je p\u0159edv\u00eddateln\u00fd. Trh se d\u00e1le koncentruje ve prosp\u011bch velk\u00fdch firem. Bude m\u00e9n\u011b konkurence a vy\u0161\u0161\u00ed bari\u00e9ry pro vstup na trh.<\/p>\n<p>Evropsk\u00e1 unie se l\u00e9ta oh\u00e1n\u00ed ochranou mal\u00fdch a st\u0159edn\u00edch podnik\u016f a jednotn\u00fdm trhem. V p\u0159\u00edpad\u011b obal\u016f oboj\u00ed otev\u0159en\u011b pop\u0159ela. U DPH dok\u00e1zala zav\u00e9st One Stop Shop, jednu registraci pro celou unii. U obal\u016f zvolila maxim\u00e1ln\u00ed fragmentaci, proto\u017ee \u010dlensk\u00e9 st\u00e1ty si cht\u011bly udr\u017eet kontrolu nad vlastn\u00edmi poplatky a syst\u00e9my. Komise to akceptovala. Mal\u00e9 firmy nikdo nebral v\u00e1\u017en\u011b.<\/p>\n<p>Toto nen\u00ed v podstat\u011b \u017e\u00e1dn\u00e1 ekologick\u00e1 regulace. Je to likvida\u010dn\u00ed administrativn\u00ed zbra\u0148. Ofici\u00e1ln\u00ed \u0159e\u010di o recyklaci a ob\u011bhov\u00e9m hospod\u00e1\u0159stv\u00ed slou\u017e\u00ed jen jako z\u00e1minka. Skute\u010dn\u00fd efekt je jasn\u00fd. Zv\u00fd\u0161it fixn\u00ed n\u00e1klady na p\u0159eshrani\u010dn\u00ed prodej tak, aby se mal\u00fdm firm\u00e1m nevyplatil. Velk\u00fdm to nevad\u00ed.<\/p>\n<p>Z toho plyne, \u017ee kdy\u017e Unie mluv\u00ed o spravedliv\u00e9 transformaci a podpo\u0159e mal\u00fdch podnik\u016f, je to oby\u010dejn\u00e1 le\u017e. V praxi toti\u017e pomalu, ale jist\u011b buduje syst\u00e9m, ve kter\u00e9m p\u0159e\u017eij\u00ed jen ti, kdo maj\u00ed dost pen\u011bz na arm\u00e1du \u00fa\u0159edn\u00edk\u016f a pr\u00e1vn\u00edk\u016f.<\/p>\n<p>PPWR je jen dal\u0161\u00ed d\u016fkaz, \u017ee Brusel mal\u00e9 firmy nechr\u00e1n\u00ed, ale likviduje.<\/p>\n<p>A d\u011bl\u00e1 to ve jm\u00e9nu vy\u0161\u0161\u00edch greendealov\u00fdch c\u00edl\u016f, kter\u00e9 ve skute\u010dnosti slou\u017e\u00ed t\u011bm nejv\u011bt\u0161\u00edm.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/karel.strakos.79\">Karel Strako\u0161<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Od 12. srpna 2026 plat\u00ed v Evropsk\u00e9 unii na\u0159\u00edzen\u00ed o obalech a obalov\u00fdch odpadech. Ofici\u00e1ln\u011b&#8230;<\/p>\n","protected":false},"author":2,"featured_media":113814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[41,2161,11464,5855],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/113813"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=113813"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/113813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/113814"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=113813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=113813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=113813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}