{"id":113545,"date":"2026-08-19T00:18:44","date_gmt":"2026-08-18T22:18:44","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=113545"},"modified":"2026-08-18T12:36:04","modified_gmt":"2026-08-18T10:36:04","slug":"od-produktu-k-datove-sade-brusel-buduje-infrastrukturu-digitalni-kontroly-evropskeho-zbozi","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/08\/19\/od-produktu-k-datove-sade-brusel-buduje-infrastrukturu-digitalni-kontroly-evropskeho-zbozi\/","title":{"rendered":"Od produktu k datov\u00e9 sad\u011b: Brusel buduje infrastrukturu digit\u00e1ln\u00ed kontroly evropsk\u00e9ho zbo\u017e\u00ed"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<div class=\"elementor-element elementor-element-1fb4c2c elementor-widget elementor-widget-theme-post-content\" data-id=\"1fb4c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">EU prosazuje v\u00fdvoj sv\u00e9ho\u00a0<\/span><strong><span dir=\"auto\">digit\u00e1ln\u00edho produktov\u00e9ho pasu (DPP)<\/span><\/strong><span dir=\"auto\">\u00a0. A\u010dkoli je ofici\u00e1ln\u011b od\u016fvodn\u011bn udr\u017eitelnost\u00ed, ob\u011bhov\u00fdm hospod\u00e1\u0159stv\u00edm a informovanost\u00ed spot\u0159ebitel\u016f, z\u00e1rove\u0148 vytv\u00e1\u0159\u00ed novou silnou infrastrukturu: produkty dost\u00e1vaj\u00ed jedine\u010dn\u00e9 digit\u00e1ln\u00ed identity, spole\u010dnosti je mus\u00ed registrovat, \u00fa\u0159ady je mohou ov\u011b\u0159ovat \u2013 a syst\u00e9m se m\u00e1 postupn\u011b roz\u0161i\u0159ovat do st\u00e1le v\u00edce oblast\u00ed evropsk\u00e9ho jednotn\u00e9ho trhu.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Centr\u00e1ln\u00ed registr digit\u00e1ln\u00edch produktov\u00fdch pas\u016f (DPP) Evropsk\u00e9 komise je ofici\u00e1ln\u011b v provozu\u00a0od\u00a0<\/span><strong><span dir=\"auto\">20. \u010dervence 2026. Hospod\u00e1\u0159sk\u00e9 subjekty se ji\u017e mohou registrovat a p\u0159edkl\u00e1dat produktov\u00e9 pasy. Samotn\u00e1 Komise popisuje registr jako celoevropsk\u00fd rejst\u0159\u00edk digit\u00e1ln\u00edch produktov\u00fdch pas\u016f zbo\u017e\u00ed vstupuj\u00edc\u00edho na evropsk\u00fd trh. (\u00a0<\/span><\/strong><a href=\"https:\/\/single-market-economy.ec.europa.eu\/news\/digital-product-passport-registry-now-live-2026-07-20_en\" target=\"_blank\" rel=\"noreferrer noopener\"><span dir=\"auto\">Vnit\u0159n\u00ed trh a mal\u00e9 a st\u0159edn\u00ed podniky<\/span><\/a><span dir=\"auto\">\u00a0)<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Princip m\u00e1 dalekos\u00e1hl\u00fd dosah: Pro ka\u017ed\u00fd registrovan\u00fd produkt je vytvo\u0159en jedine\u010dn\u00fd digit\u00e1ln\u00ed identifik\u00e1tor. Identifik\u00e1tory, registra\u010dn\u00ed informace a metadata jsou ulo\u017eeny v centr\u00e1ln\u00edm registru. Zat\u00edmco komplexn\u011bj\u0161\u00ed informace o produktech obvykle z\u016fst\u00e1vaj\u00ed ulo\u017eeny decentralizovan\u011b, EU si v\u00fdslovn\u011b vyhrazuje pr\u00e1vo na\u0159\u00eddit centr\u00e1ln\u00edmu registru dal\u0161\u00ed \u00fadaje prost\u0159ednictv\u00edm dal\u0161\u00edch pr\u00e1vn\u00edch p\u0159edpis\u016f.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed je,\u00a0<\/span><strong><span dir=\"auto\">\u017ee ne\u017e m\u016f\u017ee b\u00fdt dot\u010den\u00fd v\u00fdrobek uveden na trh EU, mus\u00ed odpov\u011bdn\u00fd hospod\u00e1\u0159sk\u00fd subjekt zaregistrovat sv\u016fj digit\u00e1ln\u00ed produktov\u00fd pas.<\/span><\/strong><span dir=\"auto\">\u00a0Celn\u00ed org\u00e1ny budou moci elektronicky ov\u011b\u0159it, zda m\u00e1 dov\u00e1\u017een\u00e9 zbo\u017e\u00ed platn\u00fd a registrovan\u00fd certifika\u010dn\u00ed certifik\u00e1t (DPP). P\u0159\u00edstup budou m\u00edt i org\u00e1ny dozoru nad trhem.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">To pro spot\u0159ebitele vytv\u00e1\u0159\u00ed mnohem v\u00edc ne\u017e jen lep\u0161\u00ed QR k\u00f3d.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">EU vytv\u00e1\u0159\u00ed infrastrukturu, kter\u00e1 umo\u017e\u0148uje\u00a0<\/span><strong><span dir=\"auto\">digit\u00e1ln\u00ed identifikaci, registraci, standardizaci a automatickou kontrolu<\/span><\/strong><span dir=\"auto\">\u00a0fyzick\u00fdch produkt\u016f . Technick\u00e9 standardy zahrnuj\u00ed jedine\u010dn\u00e9 identifik\u00e1tory, datov\u00e9 nosi\u010de, rozhran\u00ed pro programov\u00e1n\u00ed aplikac\u00ed (API), protokoly pro v\u00fdm\u011bnu dat a ukl\u00e1d\u00e1n\u00ed dat.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Prov\u00e1d\u011bc\u00ed na\u0159\u00edzen\u00ed jde je\u0161t\u011b d\u00e1le: Hospod\u00e1\u0159sk\u00e9 subjekty mus\u00ed p\u0159ed z\u00edsk\u00e1n\u00edm p\u0159\u00edstupu do rejst\u0159\u00edku ov\u011b\u0159it svou toto\u017enost. Zm\u011bny registrovan\u00fdch \u00fadaj\u016f jsou opat\u0159eny \u010dasov\u00fdm raz\u00edtkem a verz\u00ed. Na\u0159\u00edzen\u00ed stanov\u00ed, \u017ee n\u011bkter\u00e9 registra\u010dn\u00ed \u00fadaje mus\u00ed b\u00fdt uchov\u00e1v\u00e1ny a\u017e deset let, pokud jin\u00e1 pravidla EU nestanov\u00ed jinou dobu trv\u00e1n\u00ed.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Jako prvn\u00ed budou zahrnuty n\u011bkter\u00e9 velk\u00e9 baterie. Od\u00a0<\/span><strong><span dir=\"auto\">18. \u00fanora 2027<\/span><\/strong><span dir=\"auto\">\u00a0bude digit\u00e1ln\u00ed produktov\u00fd pas povinn\u00fd mimo jin\u00e9 pro baterie pro elektromobily, baterie pro lehk\u00e1 vozidla a n\u011bkter\u00e9 pr\u016fmyslov\u00e9 baterie. Dal\u0161\u00ed odv\u011btv\u00ed budou n\u00e1sledovat: EU ji\u017e ozn\u00e1mila odv\u011btvov\u00e9 po\u017eadavky na DPP, nap\u0159\u00edklad pro \u017eelezo a ocel a pozd\u011bji pro stavebn\u00ed v\u00fdrobky.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">A pr\u00e1v\u011b v tom spo\u010d\u00edv\u00e1 politick\u00e9 nap\u011bt\u00ed.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Ka\u017ed\u00fd jednotliv\u00fd krok lze vysv\u011btlit rozumn\u00fdm argumentem: lep\u0161\u00ed mo\u017enosti recyklace, v\u011bt\u0161\u00ed transparentnost, bezpe\u010dnost v\u00fdrobk\u016f, jednodu\u0161\u0161\u00ed celn\u00ed kontroly nebo udr\u017eitelnost.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><strong><span dir=\"auto\">Celkov\u011b to v\u0161ak vytv\u00e1\u0159\u00ed architekturu digit\u00e1ln\u00edho \u0159\u00edzen\u00ed pro sv\u011bt zbo\u017e\u00ed.<\/span><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Produkt pak ji\u017e nen\u00ed jen produktem. M\u00e1 digit\u00e1ln\u00ed identitu, je p\u0159i\u0159azen odpov\u011bdn\u00e9mu hospod\u00e1\u0159sk\u00e9mu subjektu, podl\u00e9h\u00e1 standardizovan\u00fdm datov\u00fdm model\u016fm a org\u00e1ny mohou elektronicky kontrolovat jeho soulad s p\u0159edpisy.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">To v\u00fdslovn\u011b\u00a0<\/span><strong><span dir=\"auto\">neznamen\u00e1<\/span><\/strong><span dir=\"auto\">\u00a0, \u017ee EU ji\u017e monitoruje ka\u017ed\u00e9ho vlastn\u00edka produktu nebo p\u0159ipisuje ka\u017ed\u00fd n\u00e1kup konkr\u00e9tn\u00ed osob\u011b. V sou\u010dasn\u00e9 dob\u011b pro to neexistuj\u00ed \u017e\u00e1dn\u00e9 d\u016fkazy. Digit\u00e1ln\u00ed produktov\u00fd pas tak\u00e9 nen\u00ed GPS tracker.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Toto omezen\u00ed v\u0161ak neznamen\u00e1, \u017ee je v\u00fdvoj ne\u0161kodn\u00fd.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Kl\u00ed\u010dov\u00fdm faktorem je\u00a0<\/span><strong><span dir=\"auto\">infrastruktura<\/span><\/strong><span dir=\"auto\">\u00a0, kter\u00e1 se v sou\u010dasn\u00e9 dob\u011b vytv\u00e1\u0159\u00ed. Jakmile bude zavedena, bude mo\u017en\u00e9 relativn\u011b snadno p\u0159id\u00e1vat dal\u0161\u00ed skupiny produkt\u016f, dal\u0161\u00ed datov\u00e1 pole a nov\u00e9 regula\u010dn\u00ed po\u017eadavky. Z\u00e1kladn\u00ed na\u0159\u00edzen\u00ed EU ji\u017e umo\u017e\u0148uje ukl\u00e1d\u00e1n\u00ed dal\u0161\u00edch \u00fadaj\u016f do registru prost\u0159ednictv\u00edm dal\u0161\u00edch pr\u00e1vn\u00edch akt\u016f. (\u00a0<\/span><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/?qid=1778864058009&amp;uri=CELEX%3A02024R1781-20240628\" target=\"_blank\" rel=\"noreferrer noopener\"><span dir=\"auto\">Eur-Lex<\/span><\/a><span dir=\"auto\">\u00a0)<\/span><\/p>\n<p class=\"wp-block-paragraph\"><strong><span dir=\"auto\">Pro\u010d EU buduje infrastrukturu, kter\u00e1 umo\u017e\u0148uje jedine\u010dnou digit\u00e1ln\u00ed identifikaci, registraci a kontrolu st\u00e1le v\u011bt\u0161\u00edch \u010d\u00e1st\u00ed na\u0161eho fyzick\u00e9ho zbo\u017e\u00ed \u2013 a kde tento v\u00fdvoj skon\u010d\u00ed?<\/span><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Dnes mluv\u00edme o bateri\u00edch, recyklaci a udr\u017eitelnosti. Z\u00edtra by mohly n\u00e1sledovat dal\u0161\u00ed skupiny produkt\u016f.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><strong><span dir=\"auto\">To, co za\u010d\u00edn\u00e1 jako digit\u00e1ln\u00ed produktov\u00fd pas, by se tak mohlo st\u00e1t opera\u010dn\u00edm syst\u00e9mem jednotn\u00e9ho trhu, na kter\u00e9m se t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00fd produkt neobejde bez digit\u00e1ln\u00ed identity a regula\u010dn\u011b ov\u011b\u0159iteln\u00e9 datov\u00e9 sady.<\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-8c57238 quelle dc-has-condition dc-condition-empty elementor-widget elementor-widget-heading\" data-id=\"8c57238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 10pt;\"><a href=\"https:\/\/sociable.co\/government-and-policy\/eu-begins-digital-product-passport-registrations\/\" target=\"_blank\" rel=\"nofollow noopener\"><span dir=\"auto\">Zdroj<\/span><\/a><\/span><\/h3>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>EU prosazuje v\u00fdvoj sv\u00e9ho\u00a0digit\u00e1ln\u00edho produktov\u00e9ho pasu (DPP)\u00a0. A\u010dkoli je ofici\u00e1ln\u011b od\u016fvodn\u011bn udr\u017eitelnost\u00ed, ob\u011bhov\u00fdm hospod\u00e1\u0159stv\u00edm a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":113546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[8658,41,1386],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/113545"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=113545"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/113545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/113546"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=113545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=113545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=113545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}