{"id":112033,"date":"2026-07-31T00:29:40","date_gmt":"2026-07-30T22:29:40","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=112033"},"modified":"2026-07-30T18:35:34","modified_gmt":"2026-07-30T16:35:34","slug":"unilever-prekvapil-trh-objemy-rostou-nejrychleji-za-poslednich-16-let","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/07\/31\/unilever-prekvapil-trh-objemy-rostou-nejrychleji-za-poslednich-16-let\/","title":{"rendered":"Unilever p\u0159ekvapil trh: objemy rostou nejrychleji za posledn\u00edch 16 let"},"content":{"rendered":"
<\/div>\n

Spole\u010dnost Unilever nazna\u010dila, \u017ee jej\u00ed dlouhodob\u00e1 transformace za\u010d\u00edn\u00e1 p\u0159in\u00e1\u0161et prvn\u00ed viditeln\u00e9 v\u00fdsledky, kter\u00e9 p\u0159ekvapily i samotn\u00fd trh. Spole\u010dnosti se v posledn\u00ed dob\u011b poda\u0159ilo zrychlit r\u016fst a z\u00e1rove\u0148 zm\u011bnit jeho strukturu zp\u016fsobem, kter\u00fd analytici neo\u010dek\u00e1vali. D\u016fle\u017eit\u00e9 je, \u017ee za t\u00edmto posunem nestoj\u00ed pouze cenov\u00e1 politika, ale tak\u00e9 re\u00e1ln\u00e9 o\u017eiven\u00ed popt\u00e1vky po produktech nap\u0159\u00ed\u010d kl\u00ed\u010dov\u00fdmi kategoriemi. Cel\u00fd v\u00fdvoj tak vyvol\u00e1v\u00e1 ot\u00e1zku, zda se jedn\u00e1 o za\u010d\u00e1tek trval\u00e9 zm\u011bny trendu v jedn\u00e9 z nejv\u011bt\u0161\u00edch spot\u0159ebitelsk\u00fdch spole\u010dnost\u00ed na sv\u011bt\u011b.<\/em><\/p>\n

Nejsiln\u011bj\u0161\u00ed \u010dtvrtlet\u00ed nebylo zalo\u017eeno na zvy\u0161ov\u00e1n\u00ed cen<\/strong><\/h3>\n

Za cel\u00e9 prvn\u00ed pololet\u00ed dos\u00e1hla spole\u010dnost Unilever organick\u00e9ho r\u016fstu tr\u017eeb o 4,8 %, p\u0159i\u010dem\u017e objem prodan\u00e9ho zbo\u017e\u00ed vzrostl o 4,2 % a ceny o 0,6 %. Ve druh\u00e9m \u010dtvrtlet\u00ed se tempo v\u00fdrazn\u011b zrychlilo. Organick\u00fd r\u016fst tr\u017eeb dos\u00e1hl 5,8 % a objemy vzrostly o 5,5 %. To znamen\u00e1, \u017ee t\u00e9m\u011b\u0159 cel\u00fd r\u016fst poch\u00e1zel ze skute\u010dn\u011b vy\u0161\u0161\u00edho prodeje v\u00fdrobk\u016f, nikoli ze zvy\u0161ov\u00e1n\u00ed cen. Pro spot\u0159ebitelskou spole\u010dnost je to v\u00fdznamn\u00fd sign\u00e1l, proto\u017ee ukazuje o\u017eiven\u00ed popt\u00e1vky po jej\u00edch zna\u010dk\u00e1ch i v prost\u0159ed\u00ed, ve kter\u00e9m dom\u00e1cnosti nad\u00e1le citliv\u011b vn\u00edmaj\u00ed ceny.[1]<\/a><\/p>\n

\u010ctvrtletn\u00ed obrat dos\u00e1hl 13 miliard EUR a meziro\u010dn\u011b vzrostl o 3,8 %. Za cel\u00e9 prvn\u00ed pololet\u00ed spole\u010dnost vyk\u00e1zala obrat 25,6 miliardy EUR, co\u017e p\u0159edstavovalo r\u016fst pouze o 0,5 %. Rozd\u00edl mezi siln\u00fdm organick\u00fdm r\u016fstem a m\u00edrn\u00fdm r\u016fstem vyk\u00e1zan\u00e9ho obratu byl zp\u016fsoben p\u0159edev\u0161\u00edm pos\u00edlen\u00edm eura a nep\u0159\u00edzniv\u00fdm v\u00fdvojem ostatn\u00edch m\u011bn. M\u011bnov\u00e9 pohyby sn\u00ed\u017eily r\u016fst p\u0159ibli\u017en\u011b o 4,9procentn\u00edho bodu. Pro investory je proto v tomto p\u0159\u00edpad\u011b podstatn\u011bj\u0161\u00ed v\u00fdvoj objem\u016f ne\u017e samotn\u00e1 zm\u011bna vyk\u00e1zan\u00fdch tr\u017eeb.1<\/sup><\/p>\n

Dove, Vaseline a Cif prok\u00e1zaly s\u00edlu kl\u00ed\u010dov\u00fdch zna\u010dek<\/strong><\/h3>\n

Nejd\u016fle\u017eit\u011bj\u0161\u00ed zna\u010dky spole\u010dnosti Unilever, kter\u00e9 firma ozna\u010duje jako \u201ePower Brands\u201c, tvo\u0159\u00ed p\u0159ibli\u017en\u011b 78 % celkov\u00e9ho obratu. Za prvn\u00ed pololet\u00ed zv\u00fd\u0161ily organick\u00e9 tr\u017eby o 6 % a objem prodeje o 5,4 %, \u010d\u00edm\u017e p\u0159ekonaly v\u00fdsledek cel\u00e9 skupiny. Ve druh\u00e9m \u010dtvrtlet\u00ed vzrostly tr\u017eby divize Beauty and Wellbeing o 8,1 %, Personal Care o 5,9 % a Home Care dokonce o 9,1 %. R\u016fst podporovaly zejm\u00e9na zna\u010dky Dove, Sunsilk, Vaseline a Cif, p\u0159i\u010dem\u017e n\u011bkter\u00e9 z nich dos\u00e1hly dvoucifern\u00e9ho tempa r\u016fstu.1<\/sup><\/p>\n

Spole\u010dnost Unilever z\u00e1rove\u0148 pokra\u010dovala ve vysok\u00fdch v\u00fddaj\u00edch na reklamu a podporu sv\u00fdch zna\u010dek. Marketingov\u00e9 investice dos\u00e1hly 16,1 % obratu a veden\u00ed soust\u0159edilo prost\u0159edky zejm\u00e9na na pr\u00e9miov\u00e9 inovace, digit\u00e1ln\u00ed kampan\u011b a aktivity spojen\u00e9 s mistrovstv\u00edm sv\u011bta ve fotbale. Spole\u010dnost se sna\u017e\u00ed nejen zv\u00fd\u0161it kr\u00e1tkodob\u00fd prodej, ale tak\u00e9 pos\u00edlit postaven\u00ed sv\u00fdch nejv\u011bt\u0161\u00edch zna\u010dek v kategori\u00edch s vy\u0161\u0161\u00edm r\u016fstov\u00fdm potenci\u00e1lem. V\u00fdsledkem je r\u016fst objem\u016f a z\u00edsk\u00e1v\u00e1n\u00ed tr\u017en\u00edch pod\u00edl\u016f v oblasti osobn\u00ed p\u00e9\u010de, kosmetiky a v\u00fdrobk\u016f pro dom\u00e1cnost.1<\/sup> [1]<\/p>\n

Hlavn\u00edm motorem r\u016fstu se staly rozv\u00edjej\u00edc\u00ed se trhy<\/strong><\/h3>\n

Rozv\u00edjej\u00edc\u00ed se trhy p\u0159edstavuj\u00ed p\u0159ibli\u017en\u011b 60 % obratu spole\u010dnosti Unilever a v prvn\u00edm pololet\u00ed zv\u00fd\u0161ily organick\u00e9 tr\u017eby o 7 %. Ve druh\u00e9m \u010dtvrtlet\u00ed se r\u016fst zrychlil na 8,3 %, p\u0159i\u010dem\u017e objemy vzrostly o 7,4 %. Mimo\u0159\u00e1dn\u011b siln\u00fd byl v\u00fdvoj v Indii, kde organick\u00e9 tr\u017eby ve druh\u00e9m \u010dtvrtlet\u00ed vzrostly o 10 %. Divize p\u00e9\u010de o dom\u00e1cnost a vlasy tam z\u00e1rove\u0148 dos\u00e1hly historicky nejvy\u0161\u0161\u00edch tr\u017en\u00edch pod\u00edl\u016f. Indon\u00e9sie v prvn\u00edm pololet\u00ed vzrostla o 7 % a Latinsk\u00e1 Amerika o 7,6 %.1<\/sup><\/p>\n

V\u00fdvoj na vysp\u011bl\u00fdch trz\u00edch byl podstatn\u011b slab\u0161\u00ed. Organick\u00e9 tr\u017eby v Evrop\u011b poklesly o 0,9 %, zat\u00edmco v Severn\u00ed Americe vzrostly o 2,7 %. Ve druh\u00e9m \u010dtvrtlet\u00ed se r\u016fst v Latinsk\u00e9 Americe zrychlil na 8,9 % a t\u00e9m\u011b\u0159 cel\u00fd poch\u00e1zel z vy\u0161\u0161\u00edch objem\u016f. V\u00fdsledky potvrzuj\u00ed, \u017ee budouc\u00ed r\u016fst spole\u010dnosti Unilever bude do zna\u010dn\u00e9 m\u00edry z\u00e1viset na Indii, Braz\u00edlii, Indon\u00e9sii a dal\u0161\u00edch zem\u00edch s rostouc\u00ed spot\u0159ebou. Pr\u00e1v\u011b tyto trhy mohou spole\u010dnosti pomoci kompenzovat slab\u0161\u00ed v\u00fdvoj v Evrop\u011b a pomalej\u0161\u00ed tempo na dal\u0161\u00edch vysp\u011bl\u00fdch trz\u00edch.1<\/sup><\/p>\n

Ziskovost se dr\u017e\u00ed a akcion\u00e1\u0159i dost\u00e1vaj\u00ed v\u00edce kapit\u00e1lu<\/strong><\/h3>\n

Vy\u0161\u0161\u00ed objemy se za\u010daly projevovat i ve finan\u010dn\u00edch v\u00fdsledc\u00edch. Upraven\u00fd provozn\u00ed zisk dos\u00e1hl za prvn\u00ed pololet\u00ed 5,2 miliardy EUR a meziro\u010dn\u011b vzrostl o 0,9 %. Upraven\u00e1 provozn\u00ed mar\u017ee se zv\u00fd\u0161ila o 0,1procentn\u00edho bodu na 20,3 %. \u010cist\u00fd zisk v\u0161ak poklesl o 3,5 % na 3,3 miliardy EUR a z\u0159ed\u011bn\u00fd zisk na akcii se sn\u00ed\u017eil o 2,5 %. Upraven\u00fd zisk na akcii naopak vzrostl o 2,4 % na 1,61 EUR.1<\/sup><\/p>\n

Pozitivn\u00ed byl tak\u00e9 v\u00fdvoj hotovosti. Voln\u00fd pen\u011b\u017en\u00ed tok vzrostl p\u0159ibli\u017en\u011b o 500 milion\u016f EUR na 1,5 miliardy EUR. Spole\u010dnost Unilever z\u00e1rove\u0148 dokon\u010dila zp\u011btn\u00fd odkup akci\u00ed v hodnot\u011b 1,5 miliardy EUR a zv\u00fd\u0161ila \u010dtvrtletn\u00ed dividendu o 3 % na 0,4664 EUR na akcii. Spole\u010dnost rovn\u011b\u017e p\u0159ed\u010dasn\u011b dokon\u010dila program zvy\u0161ov\u00e1n\u00ed produktivity, kter\u00fd m\u011bl p\u0159in\u00e9st ro\u010dn\u00ed \u00faspory ve v\u00fd\u0161i 800 milion\u016f EUR. Vy\u0161\u0161\u00ed tvorba hotovosti a \u00faspory d\u00e1vaj\u00ed veden\u00ed v\u011bt\u0161\u00ed prostor pro investice do r\u016fstu i pro dal\u0161\u00ed odm\u011b\u0148ov\u00e1n\u00ed akcion\u00e1\u0159\u016f.1<\/sup> [2]<\/p>\n

Vy\u0161\u0161\u00ed v\u00fdhled m\u011bn\u00ed v\u00fdsledky na p\u0159esv\u011bd\u010div\u011bj\u0161\u00ed investi\u010dn\u00ed p\u0159\u00edb\u011bh<\/strong><\/h3>\n

Veden\u00ed po siln\u00e9m prvn\u00edm pololet\u00ed zv\u00fd\u0161ilo o\u010dek\u00e1v\u00e1n\u00ed pro cel\u00fd rok 2026. Organick\u00fd r\u016fst tr\u017eeb by m\u011bl dos\u00e1hnout 4 a\u017e 6 %, p\u0159i\u010dem\u017e objem prodeje m\u00e1 vzr\u016fst p\u0159ibli\u017en\u011b o 3 %. P\u0159ed zve\u0159ejn\u011bn\u00edm v\u00fdsledk\u016f spole\u010dnost o\u010dek\u00e1vala r\u016fst na doln\u00ed hranici tohoto rozmez\u00ed a objemov\u00fd r\u016fst nejm\u00e9n\u011b o 2 %. Ve druh\u00e9m pololet\u00ed by organick\u00fd r\u016fst m\u011bl dos\u00e1hnout 4 a\u017e 5 %, tentokr\u00e1t ji\u017e s v\u011bt\u0161\u00edm p\u0159\u00edsp\u011bvkem vy\u0161\u0161\u00edch cen. Unilever o\u010dek\u00e1v\u00e1 tak\u00e9 m\u00edrn\u00e9 zlep\u0161en\u00ed upraven\u00e9 provozn\u00ed mar\u017ee oproti \u00farovni 20 % v roce 2025.1<\/sup> [3]<\/p>\n

D\u016fle\u017eitou sou\u010d\u00e1st\u00ed investi\u010dn\u00edho p\u0159\u00edb\u011bhu z\u016fst\u00e1v\u00e1 odd\u011blen\u00ed potravin\u00e1\u0159sk\u00e9 divize a jej\u00ed spojen\u00ed se spole\u010dnost\u00ed McCormick. Potravin\u00e1\u0159sk\u00e1 divize ve druh\u00e9m \u010dtvrtlet\u00ed zv\u00fd\u0161ila organick\u00e9 tr\u017eby pouze o 0,2 % a objem prodeje poklesl o 0,1 %, zat\u00edmco v\u0161echny ostatn\u00ed divize rostly v\u00fdrazn\u011b rychleji. V\u00fdsledky proto podporuj\u00ed strategii veden\u00ed, kter\u00e9 chce z Unileveru vytvo\u0159it \u00fa\u017eeji zam\u011b\u0159enou spole\u010dnost zalo\u017eenou na kosmetice, osobn\u00ed p\u00e9\u010di a v\u00fdrobc\u00edch pro dom\u00e1cnost. Pro investory bude rozhoduj\u00edc\u00ed, zda se spole\u010dnosti poda\u0159\u00ed sou\u010dasn\u00e9 zrychlen\u00ed prom\u011bnit v dlouhodob\u00fd r\u016fst zisku, stabiln\u011bj\u0161\u00ed mar\u017ee a vy\u0161\u0161\u00ed hodnotu na akcii.[2]<\/a> [4]<\/p>\n

David Matulay, analytik <\/strong>InvestingFox<\/strong><\/a><\/h4>\n

[1,2,3,4] V\u00fdhledov\u00e1 prohl\u00e1\u0161en\u00ed vych\u00e1zej\u00ed z p\u0159edpoklad\u016f a aktu\u00e1ln\u00edch o\u010dek\u00e1v\u00e1n\u00ed, kter\u00e1 mohou b\u00fdt nep\u0159esn\u00e1, nebo z aktu\u00e1ln\u00edho ekonomick\u00e9ho prost\u0159ed\u00ed, kter\u00e9 se m\u016f\u017ee zm\u011bnit. Takov\u00e1 prohl\u00e1\u0161en\u00ed nejsou z\u00e1rukou budouc\u00ed v\u00fdkonnosti. Zahrnuj\u00ed rizika a dal\u0161\u00ed nejistoty, kter\u00e9 lze jen t\u011b\u017eko p\u0159edv\u00eddat. V\u00fdsledky se mohou podstatn\u011b li\u0161it od v\u00fdsledk\u016f vyj\u00e1d\u0159en\u00fdch nebo implikovan\u00fdch v jak\u00fdchkoli v\u00fdhledov\u00fdch prohl\u00e1\u0161en\u00edch.<\/p>\n

Upozorn\u011bn\u00ed! Tento marketingov\u00fd materi\u00e1l nen\u00ed a nesm\u00ed b\u00fdt ch\u00e1p\u00e1n jako investi\u010dn\u00ed poradenstv\u00ed. \u00dadaje t\u00fdkaj\u00edc\u00ed se minulosti nejsou z\u00e1rukou budouc\u00edch v\u00fdnos\u016f. Investice v ciz\u00ed m\u011bn\u011b mohou ovlivnit v\u00fdnosy v d\u016fsledku kurzov\u00fdch v\u00fdkyv\u016f. Ve\u0161ker\u00e9 obchody s cenn\u00fdmi pap\u00edry mohou v\u00e9st jak k zisk\u016fm, tak ke ztr\u00e1t\u00e1m. V\u00fdhledov\u00e1 prohl\u00e1\u0161en\u00ed p\u0159edstavuj\u00ed p\u0159edpoklady a aktu\u00e1ln\u00ed o\u010dek\u00e1v\u00e1n\u00ed, kter\u00e1 nemus\u00ed b\u00fdt p\u0159esn\u00e1, nebo vych\u00e1zej\u00ed z aktu\u00e1ln\u00edho ekonomick\u00e9ho prost\u0159ed\u00ed, kter\u00e9 se m\u016f\u017ee zm\u011bnit. Tato prohl\u00e1\u0161en\u00ed nezaru\u010duj\u00ed budouc\u00ed v\u00fdkonnost. InvestingFox<\/a> je obchodn\u00ed zna\u010dka spole\u010dnosti CAPITAL MARKETS, o.c.p., a.s., regulovan\u00e9 N\u00e1rodn\u00ed bankou Slovenska.<\/p>\n

[1]<\/a> https:\/\/www.unilever.com\/files\/unilever-q2-2026-results-full-announcement.pdf<\/a><\/p>\n

[2]<\/a> https:\/\/www.reuters.com\/business\/retail-consumer\/unilever-beats-second-quarter-sales-growth-estimates-2026-07-28\/<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Spole\u010dnost Unilever nazna\u010dila, \u017ee jej\u00ed dlouhodob\u00e1 transformace za\u010d\u00edn\u00e1 p\u0159in\u00e1\u0161et prvn\u00ed viditeln\u00e9 v\u00fdsledky, kter\u00e9 p\u0159ekvapily i…<\/p>\n","protected":false},"author":2,"featured_media":69819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[45,286,331],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/112033"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=112033"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/112033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/69819"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=112033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=112033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=112033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}