{"id":110816,"date":"2026-07-16T00:23:28","date_gmt":"2026-07-15T22:23:28","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=110816"},"modified":"2026-07-15T11:55:51","modified_gmt":"2026-07-15T09:55:51","slug":"unik-dat-v-lidlu-silenstvi-korporaci-v-oblasti-sberu-dat-je-rizikove","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/07\/16\/unik-dat-v-lidlu-silenstvi-korporaci-v-oblasti-sberu-dat-je-rizikove\/","title":{"rendered":"\u00danik dat v Lidlu: \u0160\u00edlenstv\u00ed korporac\u00ed v oblasti sb\u011bru dat je rizikov\u00e9"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><strong><span dir=\"auto\">Osobn\u00ed \u00fadaje z\u00e1kazn\u00edk\u016f se op\u011bt dostaly na internet \u2013 tentokr\u00e1t se to t\u00fdkalo diskontn\u00edho giganta Lidl. Zat\u00edmco m\u00e9dia diskutuj\u00ed p\u0159edev\u0161\u00edm o zranitelnostech v oblasti IT bezpe\u010dnosti, skute\u010dn\u00fd probl\u00e9m je pohodln\u011b ignorov\u00e1n: rozs\u00e1hl\u00e9 praktiky shroma\u017e\u010fov\u00e1n\u00ed dat velk\u00fdch korporac\u00ed. Pro\u010d supermarket pot\u0159ebuje shroma\u017e\u010fovat na\u0161e telefonn\u00ed \u010d\u00edslo a datum narozen\u00ed? Skute\u010dn\u00fdm nebezpe\u010d\u00edm nen\u00ed hacker, ale obchodn\u00ed model \u201etransparentn\u00edho z\u00e1kazn\u00edka\u201c.<\/span><\/strong><\/p>\n<p><span dir=\"auto\">\u017d\u00e1dn\u00fd IT syst\u00e9m nen\u00ed skute\u010dn\u011b bezpe\u010dn\u00fd. Pokud se i Pentagon (kter\u00fd je hackery napad\u00e1n milionkr\u00e1t denn\u011b) m\u016f\u017ee st\u00e1t ob\u011bt\u00ed takov\u00fdch \u00fatok\u016f a nechat si odcizit citliv\u00e1 data \u2013 jak obt\u00ed\u017en\u00e9 mus\u00ed b\u00fdt pro zku\u0161en\u00e9 \u201e\u010dern\u00e9 klobouky\u201c p\u0159\u00edstup k digit\u00e1ln\u00edm z\u00e1kaznick\u00fdm datab\u00e1z\u00edm supermarketn\u00edch \u0159et\u011bzc\u016f? I kdy\u017e se o to staraj\u00ed poskytovatel\u00e9 IT slu\u017eeb, kte\u0159\u00ed zam\u011bstn\u00e1vaj\u00ed dostate\u010dn\u00fd po\u010det specialist\u016f, takov\u00e9 datab\u00e1zov\u00e9 syst\u00e9my st\u00e1le obsahuj\u00ed \u010detn\u00e9 zranitelnosti a mezery.<\/span><\/p>\n<p><span dir=\"auto\">Diskontn\u00ed prodejce musel ned\u00e1vno e-mailem informovat z\u00e1kazn\u00edky, \u017ee neopr\u00e1vn\u011bn\u00e9 osoby\u00a0<\/span><a href=\"https:\/\/www.heise.de\/news\/Kundendaten-bei-Dienstleister-abgeflossen-Datenschutzvorfall-beim-Lidl-Shop-11361337.html\"><span dir=\"auto\">zkop\u00edrovaly a extrahovaly<\/span><\/a><span dir=\"auto\">\u00a0soubor obsahuj\u00edc\u00ed citliv\u00e9 informace . Krom\u011b titul\u016f, k\u0159estn\u00edch jmen a p\u0159\u00edjmen\u00ed \u00fato\u010dn\u00edci z\u00edskali tak\u00e9 data narozen\u00ed ob\u011bt\u00ed, telefonn\u00ed \u010d\u00edsla, e-mailov\u00e9 adresy a \u010d\u00edsla z\u00e1kaznick\u00fdch \u00fa\u010dt\u016f. Tiskov\u00e9 odd\u011blen\u00ed sice z\u00e1kazn\u00edky rychle uji\u0161\u0165uje, \u017ee hesla a bankovn\u00ed \u00fadaje jsou v bezpe\u010d\u00ed a \u017ee byly informov\u00e1ny p\u0159\u00edslu\u0161n\u00e9 org\u00e1ny, ale to jim nenab\u00edz\u00ed velkou \u00fat\u011bchu. Tyto ukraden\u00e9 z\u00e1kladn\u00ed informace lze ji\u017e pou\u017e\u00edt k phishingov\u00fdm \u00fatok\u016fm a kr\u00e1de\u017ei identity.<\/span><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=true&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=2076022011751444951&amp;lang=cs&amp;origin=https%3A%2F%2Freport24.news%2Fdatenleck-bei-lidl-die-datensammelwut-der-konzerne-ist-ein-risiko%2F&amp;sessionId=7ed6ad397208cefc1b78f0f663eaf161bd2e0e74&amp;theme=light&amp;widgetsVersion=6a3ad42b224df%3A1778106238597&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"2076022011751444951\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p><span dir=\"auto\">Jeden aspekt odhaluje nedbalost p\u0159i nakl\u00e1d\u00e1n\u00ed s na\u0161imi informacemi: Pro\u010d byly tyto osobn\u00ed profily z\u00e1kazn\u00edk\u016f i po \u00faniku dat ve form\u00e1tu, kter\u00fd by \u00fato\u010dn\u00edci snadno \u010detli? Ka\u017ed\u00fd, kdo hromad\u00ed data ve velk\u00e9m m\u011b\u0159\u00edtku, m\u00e1 absolutn\u00ed povinnost je \u0161ifrovat pomoc\u00ed nejmodern\u011bj\u0161\u00edch technologi\u00ed. Pokud takov\u00e1 kr\u00e1de\u017e dat p\u0159edstavuje skute\u010dn\u00e9 riziko pro posti\u017een\u00e9, ukazuje to, \u017ee data byla ulo\u017eena v prost\u00e9m textu nebo na serverech zcela nedostate\u010dn\u011b zabezpe\u010dena. Siln\u00e9 \u0161ifrovac\u00ed metody by soubor pro hackery u\u010dinily z velk\u00e9 \u010d\u00e1sti bezcenn\u00fdm \u2013 ale toto \u00fasil\u00ed bylo pro poskytovatele slu\u017eeb zjevn\u011b p\u0159\u00edli\u0161 velk\u00e9.<\/span><\/p>\n<p><span dir=\"auto\">Tato ud\u00e1lost n\u00e1s nut\u00ed polo\u017eit si mnohem z\u00e1sadn\u011bj\u0161\u00ed ot\u00e1zku: Pro\u010d tyto korporace v\u016fbec shroma\u017e\u010fuj\u00ed tak intimn\u00ed datov\u00e9 profily? D\u0159\u00edve jste \u0161li do obchodu, zaplatili v hotovosti a anonymn\u011b odch\u00e1zeli dom\u016f. Dnes slevov\u00e9 aplikace jako \u201eLidl Plus\u201c, v\u011brnostn\u00ed karty a povinn\u00e9 online pokladny prakticky nut\u00ed z\u00e1kazn\u00edky vzd\u00e1t se sv\u00e9ho digit\u00e1ln\u00edho soukrom\u00ed. Za p\u00e1r cent\u016f na jogurt spot\u0159ebitel\u00e9 poskytnou sv\u00e9 jm\u00e9no, adresu, datum narozen\u00ed a v nejhor\u0161\u00edm p\u0159\u00edpad\u011b i celou svou n\u00e1kupn\u00ed historii. A pokud plat\u00ed kartou, p\u0159id\u00e1v\u00e1 to do syst\u00e9mu dal\u0161\u00ed datov\u00fd bod.<\/span><\/p>\n<p><span dir=\"auto\">Data jsou nov\u00fdm zlatem korporac\u00ed. U\u017e se nejedn\u00e1 jen o prodej potravin a spot\u0159ebn\u00edho zbo\u017e\u00ed, ale o anal\u00fdzu chov\u00e1n\u00ed, vytv\u00e1\u0159en\u00ed osobnostn\u00edch profil\u016f a naprost\u00e9 p\u0159edv\u00eddatelnosti spot\u0159ebitel\u016f. V\u00fdsledkem tohoto hladu po datech je vytv\u00e1\u0159en\u00ed gigantick\u00fdch \u201ehoney pot\u016f\u201c, kter\u00e9 jsou pro kyberzlo\u010dince jednodu\u0161e neodolateln\u00e9. Tam, kde jsou miliony datov\u00fdch z\u00e1znam\u016f ulo\u017eeny centr\u00e1ln\u011b a n\u011bkdy dokonce ne\u0161ifrovan\u00e9 extern\u00edm poskytovatel\u016fm slu\u017eeb, je dal\u0161\u00ed \u00fatok v\u017edy jen ot\u00e1zkou \u010dasu.<\/span><\/p>\n<p><span dir=\"auto\">To, \u017ee byl Lidl zasa\u017een, nen\u00ed bez jist\u00e9 ironie. \u0158et\u011bzec diskontn\u00edch supermarket\u016f pat\u0159\u00ed mocn\u00e9 skupin\u011b Schwarz Group, kter\u00e1 se sv\u00fdmi dce\u0159in\u00fdmi spole\u010dnostmi, jako jsou Schwarz Digits a XM Cyber, prezentuje jako seri\u00f3zn\u00ed poskytovatel IT a cloudov\u00fdch slu\u017eeb a py\u0161n\u00ed se nejvy\u0161\u0161\u00edmi bezpe\u010dnostn\u00edmi standardy a digit\u00e1ln\u00ed suverenitou. Tento incident v\u0161ak dokazuje, \u017ee ani IT giganti nemohou zaru\u010dit absolutn\u00ed bezpe\u010dnost dat. Ka\u017ed\u00e9 digit\u00e1ln\u00ed rozhran\u00ed a ka\u017ed\u00fd integrovan\u00fd poskytovatel t\u0159et\u00ed strany je potenci\u00e1ln\u00edm vstupn\u00edm bodem. Jedin\u00e9 skute\u010dn\u00e9 zabezpe\u010den\u00ed v digit\u00e1ln\u00ed sf\u00e9\u0159e je toto: data, kter\u00e1 se nikdy neshrom\u00e1\u017ed\u00ed, nemohou b\u00fdt ukradena.<\/span><\/p>\n<p><span dir=\"auto\">Hacknut\u00ed Lidlu nen\u00ed ne\u0161\u0165astn\u00fdm ojedin\u011bl\u00fdm incidentem; je to varovn\u00fd p\u0159\u00edznak z\u00e1sadn\u011b chybn\u00e9ho syst\u00e9mu. \u017dijeme v dob\u011b, kdy n\u00e1s vl\u00e1dy a firmy st\u00e1le v\u00edce tla\u010d\u00ed k tot\u00e1ln\u00edmu digit\u00e1ln\u00edmu dohledu \u2013 a\u0165 u\u017e prost\u0159ednictv\u00edm z\u00e1kaznick\u00fdch aplikac\u00ed, digit\u00e1ln\u00edch \u00fa\u010dt\u016f nebo masivn\u011b propagovan\u00e9 iniciativy EU v oblasti digit\u00e1ln\u00ed identifikace. Spole\u010dnosti by m\u011bly shroma\u017e\u010fovat pouze informace, kter\u00e9 jsou nezbytn\u011b nutn\u00e9 k dokon\u010den\u00ed n\u00e1kupu. Datum narozen\u00ed prost\u011b nem\u00e1 v ne\u0161ifrovan\u00e9 datab\u00e1zi prodejce potravin m\u00edsto.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Osobn\u00ed \u00fadaje z\u00e1kazn\u00edk\u016f se op\u011bt dostaly na internet \u2013 tentokr\u00e1t se to t\u00fdkalo diskontn\u00edho giganta&#8230;<\/p>\n","protected":false},"author":2,"featured_media":110817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[1620,2336,1793,2727],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/110816"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=110816"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/110816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/110817"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=110816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=110816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=110816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}