{"id":110201,"date":"2026-07-07T00:16:07","date_gmt":"2026-07-06T22:16:07","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=110201"},"modified":"2026-07-06T10:25:20","modified_gmt":"2026-07-06T08:25:20","slug":"boji-se-jak-se-vlady-a-technologicke-spolecnosti-stale-vice-snazi-vytlacit-nezavisla-media-z-internetu","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/07\/07\/boji-se-jak-se-vlady-a-technologicke-spolecnosti-stale-vice-snazi-vytlacit-nezavisla-media-z-internetu\/","title":{"rendered":"Boj\u00ed se: Jak se vl\u00e1dy a technologick\u00e9 spole\u010dnosti st\u00e1le v\u00edce sna\u017e\u00ed vytla\u010dit nez\u00e1visl\u00e1 m\u00e9dia z internetu"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">U\u017e nejde jen o \u201edezinformace\u201c. Jde o moc. P\u0159esn\u011bji \u0159e\u010deno: o ztracenou moc definovat narativ.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Vl\u00e1dy a zaveden\u00e1 m\u00e9dia po l\u00e9ta dok\u00e1zaly ur\u010dovat, kter\u00e1 t\u00e9mata z\u00edsk\u00e1vaj\u00ed na v\u00fdznamu, kter\u00e9 hlasy jsou pova\u017eov\u00e1ny za d\u016fv\u011bryhodn\u00e9 a kter\u00e9 debaty se nikdy nekonaly. Tato kontrola se v\u0161ak hrout\u00ed. St\u00e1le v\u00edce lid\u00ed z\u00edsk\u00e1v\u00e1 informace z nez\u00e1visl\u00fdch m\u00e9di\u00ed, od nez\u00e1visl\u00fdch novin\u00e1\u0159\u016f, blog\u016f, telegramov\u00fdch kan\u00e1l\u016f, podcast\u016f a alternativn\u00edch platforem.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">P\u0159esn\u011b toho se boj\u00ed.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">V Brit\u00e1nii je sm\u011br, kter\u00fdm se v\u011bci ub\u00edraj\u00ed, v tuto chv\u00edli obzvl\u00e1\u0161t\u011b jasn\u00fd. Vl\u00e1da diskutuje o nov\u00fdch pravidlech, kter\u00e1 by od platforem jako YouTube vy\u017eadovala, aby kladly v\u011bt\u0161\u00ed d\u016fraz na obsah ve\u0159ejnopr\u00e1vn\u00edch a zaveden\u00fdch m\u00e9di\u00ed. Konkr\u00e9tn\u011b jsou zm\u00edn\u011bny BBC, ITV a Channel 4. Ofici\u00e1ln\u00edm c\u00edlem je zajistit \u201ed\u016fv\u011bryhodn\u00e9 zpr\u00e1vy\u201c. V praxi to znamen\u00e1, \u017ee n\u011bkter\u00fdm m\u00e9di\u00edm bude d\u00e1na vy\u0161\u0161\u00ed priorita prost\u0159ednictv\u00edm regulace, zat\u00edmco nez\u00e1visl\u00e9 hlasy budou odsunuty do pozad\u00ed.<\/span><\/p>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=2073356142861025522&amp;lang=cs&amp;origin=https%3A%2F%2Funcutnews.ch%2Fsie-haben-angst-wie-regierungen-und-techkonzerne-unabhaengige-medien-immer-mehr-aus-dem-netz-draengen-wollen%2F&amp;sessionId=846d37ca1b29712d5b42f5efd6350a9561eabdf8&amp;theme=light&amp;widgetsVersion=6a3ad42b224df%3A1778106238597&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"2073356142861025522\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Nejedn\u00e1 se o klasickou cenzuru. Je to rafinovan\u011bj\u0161\u00ed. I ti, kte\u0159\u00ed nejsou smaz\u00e1ni, mohou b\u00fdt st\u00e1le zneviditeln\u011bni. V digit\u00e1ln\u00edm prostoru je dosah moc\u00ed. Ti, kte\u0159\u00ed se objevuj\u00ed na vrcholu, existuj\u00ed. Ti, kte\u0159\u00ed zmiz\u00ed z doporu\u010den\u00ed, v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed a feed\u016f, ztr\u00e1cej\u00ed \u010dten\u00e1\u0159e, p\u0159\u00edjmy a vliv.<\/span><\/p>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-1\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-1&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=2073787591925579844&amp;lang=cs&amp;origin=https%3A%2F%2Funcutnews.ch%2Fsie-haben-angst-wie-regierungen-und-techkonzerne-unabhaengige-medien-immer-mehr-aus-dem-netz-draengen-wollen%2F&amp;sessionId=846d37ca1b29712d5b42f5efd6350a9561eabdf8&amp;theme=light&amp;widgetsVersion=6a3ad42b224df%3A1778106238597&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"2073787591925579844\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">EU tak\u00e9 vol\u00ed tento p\u0159\u00edstup. D\u00edky\u00a0<\/span><a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/digital-services-act?\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/digital-services-act?\"><span dir=\"auto\">z\u00e1konu o digit\u00e1ln\u00edch slu\u017eb\u00e1ch<\/span><\/a><span dir=\"auto\">\u00a0nut\u00ed velk\u00e9 platformy, aby posoudily tzv. syst\u00e9mov\u00e1 rizika, jako jsou dezinformace, a p\u0159ijaly protiopat\u0159en\u00ed. Co zn\u00ed ne\u0161kodn\u011b, ale vytv\u00e1\u0159\u00ed masivn\u00ed tlak na technologick\u00e9 spole\u010dnosti. Platformy v p\u0159\u00edpad\u011b pochybnost\u00ed v\u017edy ud\u011blaj\u00ed to, co je z regula\u010dn\u00edho hlediska nejm\u00e9n\u011b riskantn\u00ed: up\u0159ednost\u0148uj\u00ed zaveden\u00e1 m\u00e9dia, bagatelizuj\u00ed nez\u00e1visl\u00e9 hlasy a potla\u010duj\u00ed kontroverzn\u00ed obsah.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">N\u011bmecko si ji\u017e stanovilo vlastn\u00ed pravidla t\u00fdkaj\u00edc\u00ed se objevitelnosti prost\u0159ednictv\u00edm\u00a0<\/span><a href=\"https:\/\/www.die-medienanstalten.de\/aufgaben\/vielfaltssicherung\/public-value\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/www.die-medienanstalten.de\/aufgaben\/vielfaltssicherung\/public-value\"><span dir=\"auto\">Mezist\u00e1tn\u00ed medi\u00e1ln\u00ed smlouvy<\/span><\/a><span dir=\"auto\">\u00a0. Ur\u010dit\u00fd obsah s tzv. ve\u0159ejnou hodnotou by m\u011bl b\u00fdt snaz\u0161\u00ed k nalezen\u00ed. To se t\u00fdk\u00e1 p\u0159edev\u0161\u00edm ve\u0159ejnopr\u00e1vn\u00edch a zaveden\u00fdch m\u00e9di\u00ed. I zde plat\u00ed z\u00e1sada: st\u00e1t nemus\u00ed v\u00fdslovn\u011b stanovit, co je zak\u00e1z\u00e1no. Sta\u010d\u00ed, aby definoval, \u010demu by m\u011bla b\u00fdt d\u00e1na p\u0159ednostn\u00ed viditelnost.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">A \u0160v\u00fdcarsko? I to se t\u00edmto sm\u011brem ub\u00edr\u00e1, i kdy\u017e pomaleji. Pl\u00e1novan\u00fd\u00a0<\/span><a href=\"https:\/\/www.uvek.admin.ch\/de\/newnsb\/6TmEAde4htulaWG9CWYtK\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/www.uvek.admin.ch\/de\/newnsb\/6TmEAde4htulaWG9CWYtK\"><span dir=\"auto\">feder\u00e1ln\u00ed z\u00e1kon<\/span><\/a><span dir=\"auto\">\u00a0o komunika\u010dn\u00edch platform\u00e1ch a vyhled\u00e1va\u010d\u00edch (KomPG) si klade za c\u00edl p\u0159\u00edsn\u011bji regulovat velk\u00e9 platformy. V sou\u010dasn\u00e9 dob\u011b neexistuje \u017e\u00e1dn\u00e1 p\u0159\u00edm\u00e1 povinnost up\u0159ednost\u0148ovat umis\u0165ov\u00e1n\u00ed SRF nebo jin\u00e9ho obsahu spojen\u00e9ho se st\u00e1tem na YouTube. R\u00e1mec se v\u0161ak teprve objevuje: povinnosti transparentnosti, kan\u00e1ly pro hl\u00e1\u0161en\u00ed, odpov\u011bdnost platformy a hodnocen\u00ed rizik. Dnes to zn\u00ed jako ochrana. Z\u00edtra by se to mohlo st\u00e1t n\u00e1strojem pro kontrolu viditelnosti.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><strong><span dir=\"auto\">Vzor je v\u0161ude stejn\u00fd: Lid\u00e9 mluv\u00ed o bezpe\u010dnosti, kvalit\u011b, d\u016fv\u011b\u0159e a ochran\u011b demokracie. Ve skute\u010dnosti jde o znovuz\u00edsk\u00e1n\u00ed kontroly nad digit\u00e1ln\u00ed ve\u0159ejnou sf\u00e9rou.<\/span><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Proto\u017ee zaveden\u00e1 mainstreamov\u00e1 m\u00e9dia ztr\u00e1cej\u00ed d\u016fv\u011bru. Ne kv\u016fli nez\u00e1visl\u00fdm m\u00e9di\u00edm, ale kv\u016fli nim samotn\u00fdm. Kv\u016fli zaujatosti, opomenut\u00edm, kampa\u0148ov\u00e9 \u017eurnalistice, manipulaci a bl\u00edzkosti k moci. M\u00edsto vyvozov\u00e1n\u00ed nezbytn\u00fdch z\u00e1v\u011br\u016f cht\u011bj\u00ed politici a medi\u00e1ln\u00ed establishment zm\u011bnit pravidla hry.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Nez\u00e1visl\u00e1 m\u00e9dia nemus\u00ed b\u00fdt nutn\u011b ofici\u00e1ln\u011b zak\u00e1z\u00e1na. To by bylo p\u0159\u00edli\u0161 o\u010dividn\u00e9. C\u00edlem je omezit jejich dosah, demonetizovat je, sn\u00ed\u017eit jejich reputaci, ozna\u010dit je, vyjmout je z doporu\u010den\u00ed a zach\u00e1zet s nimi jako s rizikem. Form\u00e1ln\u011b se jim st\u00e1le dovoluje promluvit. V praxi se v\u0161ak p\u0159ij\u00edmaj\u00ed opat\u0159en\u00ed, kter\u00e1 maj\u00ed zajistit, aby je sly\u0161elo st\u00e1le m\u00e9n\u011b lid\u00ed.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Toto je nov\u00e1 forma kontroly: ne otev\u0159en\u00e1 cenzura, ale algoritmick\u00e1 neviditelnost.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Spojen\u00e9 kr\u00e1lovstv\u00ed, EU, N\u011bmecko a st\u00e1le v\u00edce i \u0160v\u00fdcarsko vykazuj\u00ed stejn\u00fd trend. Moc definovat narativy, kterou st\u00e1tn\u00ed a st\u00e1tem napojen\u00e1 m\u00e9dia ztratila, m\u00e1 b\u00fdt znovu z\u00edsk\u00e1na s pomoc\u00ed technologick\u00fdch spole\u010dnost\u00ed. Ne prost\u0159ednictv\u00edm lep\u0161\u00edch argument\u016f. Ne prost\u0159ednictv\u00edm d\u016fv\u011bryhodn\u011bj\u0161\u00ed \u017eurnalistiky. Ale prost\u0159ednictv\u00edm regulace, tlaku a technick\u00e9 manipulace s dosahem.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Boj\u00ed se.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><strong><span dir=\"auto\">Strach z nez\u00e1visl\u00fdch hlas\u016f. Strach z ob\u010dan\u016f, kte\u0159\u00ed mysl\u00ed samostatn\u011b. Strach z m\u00e9di\u00ed, kter\u00e1 nejsou financov\u00e1na st\u00e1tem, nejsou z\u00e1visl\u00e1 na korporac\u00edch a nejsou politicky kontrolov\u00e1na.<\/span><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">A pr\u00e1v\u011b proto je to pro nez\u00e1visl\u00e1 m\u00e9dia st\u00e1le obt\u00ed\u017en\u011bj\u0161\u00ed. Ne proto, \u017ee by byla irelevantn\u00ed \u2013 ale proto, \u017ee se stala a\u017e p\u0159\u00edli\u0161 relevantn\u00ed.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U\u017e nejde jen o \u201edezinformace\u201c. Jde o moc. P\u0159esn\u011bji \u0159e\u010deno: o ztracenou moc definovat narativ&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":65287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[647,158,3292,925,2452],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/110201"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=110201"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/110201\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/65287"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=110201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=110201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=110201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}