{"id":109930,"date":"2026-07-03T00:14:58","date_gmt":"2026-07-02T22:14:58","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=109930"},"modified":"2026-07-02T10:37:57","modified_gmt":"2026-07-02T08:37:57","slug":"eu-zavadi-kontroverzni-pravidla-akreditace-kriticti-influenceri-a-novinari-by-mohli-byt-vylouceni","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/07\/03\/eu-zavadi-kontroverzni-pravidla-akreditace-kriticti-influenceri-a-novinari-by-mohli-byt-vylouceni\/","title":{"rendered":"EU zav\u00e1d\u00ed kontroverzn\u00ed pravidla akreditace: Kriti\u010dt\u00ed influence\u0159i a novin\u00e1\u0159i by mohli b\u00fdt vylou\u010deni"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<div class=\"elementor-element elementor-element-1fb4c2c elementor-widget elementor-widget-theme-post-content\" data-id=\"1fb4c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"wp-block-paragraph\"><strong><span dir=\"auto\">Evropsk\u00e1 unie se r\u00e1da prezentuje jako ochr\u00e1nkyn\u011b svobody projevu a tisku. Nov\u00e9 na\u0159\u00edzen\u00ed t\u00fdkaj\u00edc\u00ed se vstupu z\u00e1stupc\u016f nov\u00fdch m\u00e9di\u00ed na akce EU se v\u0161ak nyn\u00ed setk\u00e1v\u00e1 s ostrou kritikou.<\/span><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Tv\u016frci obsahu \u2013 provozovatel\u00e9 YouTube, TikToku, Instagramu nebo jin\u00fdch online kan\u00e1l\u016f \u2013 budou poprv\u00e9 moci z\u00edskat ofici\u00e1ln\u00ed medi\u00e1ln\u00ed akreditaci pro summity a akce Rady Evropsk\u00e9 unie. Podle nov\u00fdch p\u0159edpis\u016f v\u0161ak ti, kte\u0159\u00ed o p\u0159\u00edstup usiluj\u00ed, budou muset z\u0159ejm\u011b prok\u00e1zat v\u00edce ne\u017e jen novin\u00e1\u0159skou pr\u00e1ci.\u00a0<\/span><a href=\"https:\/\/www.dailymail.com\/news\/article-15929929\/Brussels-ridiculed-plans-start-allowing-influencers.html\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/www.dailymail.com\/news\/article-15929929\/Brussels-ridiculed-plans-start-allowing-influencers.html\"><span dir=\"auto\">Zdroj<\/span><\/a><\/p>\n<h2 class=\"wp-block-heading\"><span dir=\"auto\">Loajalita k \u201ehodnot\u00e1m EU\u201c jako vstupenka?<\/span><\/h2>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Podle zve\u0159ejn\u011bn\u00fdch pokyn\u016f nem\u011bli \u017eadatel\u00e9 \u0161\u00ed\u0159it \u017e\u00e1dn\u00fd obsah, kter\u00fd je v rozporu s tzv. \u201ehodnotami EU\u201c.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">P\u0159esn\u011b zde za\u010d\u00edn\u00e1 kontroverze.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Proto\u017ee nikde nen\u00ed jasn\u011b definov\u00e1no, co p\u0159esn\u011b se rozum\u00ed pod pojmem \u201ehodnoty EU\u201c \u2013 a kdo nakonec rozhoduje o tom, kdy novin\u00e1\u0159 nebo tv\u016frce obsahu tuto hranici p\u0159ekro\u010dil.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">To vytv\u00e1\u0159\u00ed zna\u010dn\u00fd prostor pro uv\u00e1\u017een\u00ed.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Kritici proto varuj\u00ed p\u0159ed syst\u00e9mem, v n\u011bm\u017e se po\u010d\u00edt\u00e1 nejen novin\u00e1\u0159sk\u00e1 pr\u00e1ce, ale st\u00e1le v\u00edce i politick\u00fd postoj report\u00e9ra.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span dir=\"auto\">Kritick\u00e9 hlasy ignorov\u00e1ny<\/span><\/h2>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Mnoho pozorovatel\u016f se ob\u00e1v\u00e1, \u017ee ti, kte\u0159\u00ed pravideln\u011b kritizuj\u00ed politiku Evropsk\u00e9 unie, by se v budoucnu mohli setkat s obt\u00ed\u017eemi p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed p\u0159\u00edstupu na ofici\u00e1ln\u00ed akce EU.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Ot\u00e1zkou tedy ji\u017e nen\u00ed jen to,\u00a0<\/span><strong><span dir=\"auto\">kdo pod\u00e1v\u00e1 hl\u00e1\u0161en\u00ed<\/span><\/strong><span dir=\"auto\">\u00a0, ale\u00a0<\/span><strong><span dir=\"auto\">kdo v\u016fbec sm\u00ed hl\u00e1sit<\/span><\/strong><span dir=\"auto\">\u00a0.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">To se zd\u00e1 b\u00fdt obzvl\u00e1\u0161t\u011b v\u00fdbu\u0161n\u00e9 vzhledem k tomu, \u017ee rusk\u00e1 st\u00e1tn\u00ed m\u00e9dia byla po l\u00e9ta vylou\u010dena z evropsk\u00e9ho informa\u010dn\u00edho prostoru. Kritici se nyn\u00ed ob\u00e1vaj\u00ed, \u017ee by se pod tlak mohly dostat i nez\u00e1visl\u00e9 evropsk\u00e9 medi\u00e1ln\u00ed spole\u010dnosti a tv\u016frci obsahu, pokud by jejich zpravodajstv\u00ed nebylo pova\u017eov\u00e1no za dostate\u010dn\u011b \u201ev souladu s normami EU\u201c.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span dir=\"auto\">P\u0159\u00edstup pouze pro p\u0159\u00edzniv\u00e9 report\u00e1\u017ee?<\/span><\/h2>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Ofici\u00e1ln\u011b EU zd\u016fraz\u0148uje sv\u016fj z\u00e1m\u011br bojovat proti dezinformac\u00edm a chr\u00e1nit demokratick\u00e9 hodnoty. Kritici to v\u0161ak pova\u017euj\u00ed za nebezpe\u010dn\u00fd precedent. Pokud by st\u00e1tn\u00ed instituce samy rozhodovaly o tom, kter\u00e9 politick\u00e9 postoje jsou p\u0159ijateln\u00e9 a kter\u00e9 ne, akreditace by se mohla rychle st\u00e1t n\u00e1strojem politick\u00e9 selekce.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">V\u00fdsledkem by byl medi\u00e1ln\u00ed syst\u00e9m, v n\u011bm\u017e hlasy kritick\u00e9 v\u016f\u010di vl\u00e1d\u011b nebudou form\u00e1ln\u011b zak\u00e1z\u00e1ny, ale jejich p\u0159\u00edstup k d\u016fle\u017eit\u00fdm zdroj\u016fm informac\u00ed bude zt\u00ed\u017een nebo odep\u0159en.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span dir=\"auto\">Vzpom\u00ednka na minul\u00e9 syst\u00e9my<\/span><\/h2>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Pro kritiky tento v\u00fdvoj evokuje vzpom\u00ednky na politick\u00e9 syst\u00e9my, v nich\u017e novin\u00e1\u0159i mohli vykon\u00e1vat svou pr\u00e1ci pouze tehdy, pokud se \u0159\u00eddili ofici\u00e1ln\u00ed st\u00e1tn\u00ed lini\u00ed.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">A\u010dkoli dne\u0161n\u00ed Evropskou unii nelze srovn\u00e1vat s b\u00fdval\u00fdm Sov\u011btsk\u00fdm svazem nebo Severn\u00ed Koreou, tvrd\u00ed se, \u017ee zaveden\u00ed ideologicky motivovan\u00fdch krit\u00e9ri\u00ed pro p\u0159ijet\u00ed by mohlo p\u0159edstavovat v\u00fdvoj sm\u011brem k test\u016fm politick\u00e9 loajality \u2013 principu, kter\u00fd je obt\u00ed\u017en\u00e9 slu\u010dit s otev\u0159enou sout\u011b\u017e\u00ed odli\u0161n\u00fdch n\u00e1zor\u016f.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span dir=\"auto\">Kl\u00ed\u010dov\u00e1 ot\u00e1zka<\/span><\/h2>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Demokracie vzkv\u00e9t\u00e1 na svobod\u011b kl\u00e1st nep\u0159\u00edjemn\u00e9 ot\u00e1zky. Pokud m\u00e1 p\u0159\u00edstup k ofici\u00e1ln\u00edm tiskov\u00fdm akc\u00edm v budoucnu z\u00e1viset na tom, zda jsou p\u0159edchoz\u00ed publikace pova\u017eov\u00e1ny za dostate\u010dn\u011b slu\u010diteln\u00e9 s \u201ehodnotami EU\u201c, vyvst\u00e1v\u00e1 z\u00e1sadn\u00ed ot\u00e1zka:<\/span><\/p>\n<p class=\"wp-block-paragraph\"><strong><span dir=\"auto\">Kdo bude v budoucnu ovl\u00e1dat moc \u2013 nez\u00e1visl\u00ed novin\u00e1\u0159i, nebo jen ti, kte\u0159\u00ed pro\u0161li testem ideologick\u00e9 vhodnosti?<\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-8c57238 quelle dc-has-condition dc-condition-empty elementor-widget elementor-widget-heading\" data-id=\"8c57238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 10pt;\"><a href=\"https:\/\/www.dailymail.com\/news\/article-15929929\/Brussels-ridiculed-plans-start-allowing-influencers.html\" target=\"_blank\" rel=\"nofollow noopener\"><span dir=\"auto\">Zdroj<\/span><\/a><\/span><\/h3>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Evropsk\u00e1 unie se r\u00e1da prezentuje jako ochr\u00e1nkyn\u011b svobody projevu a tisku. Nov\u00e9 na\u0159\u00edzen\u00ed t\u00fdkaj\u00edc\u00ed se&#8230;<\/p>\n","protected":false},"author":2,"featured_media":65750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[3794,63,169,41,273],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/109930"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=109930"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/109930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/65750"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=109930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=109930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=109930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}