{"id":108382,"date":"2026-06-09T00:23:16","date_gmt":"2026-06-08T22:23:16","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=108382"},"modified":"2026-06-08T05:49:41","modified_gmt":"2026-06-08T03:49:41","slug":"imunizace-proti-dezinformacim-google-zasahuje-do-voleb","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/06\/09\/imunizace-proti-dezinformacim-google-zasahuje-do-voleb\/","title":{"rendered":"\u201eImunizace\u201c proti dezinformac\u00edm \u2013 Google zasahuje do voleb"},"content":{"rendered":"
<\/div>\n

Ve funguj\u00edc\u00ed demokracii by m\u011bla p\u0159evl\u00e1dat svoboda informac\u00ed. Nyn\u00ed v\u0161ak dominuje princip kontroly informac\u00ed. A tento c\u00edl neusiluj\u00ed jen vl\u00e1dy, ale zcela zjevn\u011b i velk\u00e9 technologick\u00e9 spole\u010dnosti.<\/span><\/strong><\/p>\n

Z\u00e1padn\u00ed demokracie dlouho fungovaly na principu, kter\u00fd ob\u010dan\u016fm poskytoval relativn\u011b rozs\u00e1hlou svobodu projevu, omezenou pouze n\u011bkolika omezuj\u00edc\u00edmi z\u00e1kony (nap\u0159. na ochranu p\u0159ed pomluvou, ur\u00e1\u017ekou a podobn\u011b). Ti, kdo \u0161\u00ed\u0159ili fale\u0161n\u00e9 zpr\u00e1vy \u2013 tedy zjevn\u00e9 l\u017ei \u2013 byli vol\u00e1ni k odpov\u011bdnosti. Jednalo se o syst\u00e9m tzv. \u201edebunkingu\u201c. Lid\u00e9 byli za takov\u00e9 fale\u0161n\u00e9 zpr\u00e1vy nebo c\u00edlen\u00e9 dezinformace pok\u00e1r\u00e1ni a v p\u0159\u00edpad\u011b pot\u0159eby st\u00edh\u00e1ni.<\/span><\/p>\n

Princip tzv. \u201eprebunkingu\u201c si v\u0161ak nyn\u00ed z\u00edsk\u00e1v\u00e1 na popularit\u011b. Ten zahrnuje my\u0161lenku \u201eimunizace\u201c lid\u00ed p\u0159edem proti ur\u010dit\u00fdm ne\u017e\u00e1douc\u00edm narativ\u016fm a tvrzen\u00edm. Dalo by se to nazvat i c\u00edlenou indoktrinac\u00ed. Podle ned\u00e1vn\u00e9 b\u00edl\u00e9 knihy o boji proti \u201edezinformac\u00edm\u201c v p\u0159edvolebn\u00edm obdob\u00ed od Evropsk\u00e9ho medi\u00e1ln\u00edho a informa\u010dn\u00edho fondu (EMIF), kterou distribuovala i\u00a0<\/span>n\u011bmeck\u00e1 tiskov\u00e1 agentura DPA<\/span><\/a>\u00a0, se to m\u00e1 prov\u00e9st .<\/span><\/p>\n

Tato instituce v\u0161ak v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nen\u00ed nez\u00e1visl\u00e1 ani neutr\u00e1ln\u00ed, ale sp\u00ed\u0161e sou\u010d\u00e1st\u00ed s\u00edt\u011b \u201eov\u011b\u0159ov\u00e1n\u00ed fakt\u016f\u201c, kter\u00e1 je zcela ve slu\u017eb\u00e1ch vl\u00e1dnouc\u00edho syst\u00e9mu \u2013 a tak\u00e9 obdr\u017eela\u00a0<\/span>po\u010d\u00e1te\u010dn\u00ed financov\u00e1n\u00ed ve v\u00fd\u0161i 25 milion\u016f eur od spole\u010dnosti Google<\/span><\/a>\u00a0. Tato organizace se nav\u00edc otev\u0159en\u011b v\u011bnuje boji proti \u00fadajn\u00fdm \u201edezinformac\u00edm\u201c \u2013 a\u010dkoli definice toho, co dezinformace p\u0159edstavuje, jsou diktov\u00e1ny lidmi s velmi specifick\u00fdmi p\u0159edstavami o t\u00e9to problematice.<\/span><\/p>\n

Tat\u00e1\u017e korporace, kter\u00e1 vlastn\u00ed dominantn\u00ed vyhled\u00e1va\u010d na Z\u00e1pad\u011b a nejv\u011bt\u0161\u00ed video port\u00e1l (YouTube) a jej\u00ed\u017e vlastn\u00ed algoritmy pro hodnocen\u00ed ur\u010duj\u00ed viditelnost webov\u00fdch str\u00e1nek a dal\u0161\u00edho online obsahu, se nyn\u00ed pod\u00edl\u00ed i na projektech, kter\u00e9 se st\u00e1le v\u00edce sna\u017e\u00ed proaktivn\u011b ovliv\u0148ovat n\u00e1zory a postoje ob\u010dan\u016f. C\u00edlem je komplexn\u00ed kontrola informac\u00ed. \u010clov\u011bk by takov\u00e1 opat\u0159en\u00ed norm\u00e1ln\u011b o\u010dek\u00e1val v autorit\u00e1\u0159sk\u00fdch st\u00e1tech, ale nyn\u00ed se st\u00e1le v\u00edce zav\u00e1d\u011bj\u00ed i v takzvan\u00fdch \u201eliber\u00e1ln\u00edch z\u00e1padn\u00edch demokraci\u00edch\u201c.<\/span><\/p>\n

V budoucnu budou reaktivn\u00ed \u201ekontroly fakt\u016f\u201c nejen posuzovat \u00fadajnou pravdivost konkr\u00e9tn\u00edch informac\u00ed, tvrzen\u00ed a zpr\u00e1v, ale lid\u00e9 budou tak\u00e9 p\u0159edem konkr\u00e9tn\u011b \u201ep\u0159ipraveni\u201c na to, aby vn\u00edmali ur\u010dit\u00e9 argumenty, pochybnosti nebo narativy jako potenci\u00e1ln\u011b \u201eproblematick\u00e9\u201c. Podle b\u00edl\u00e9 knihy to zahrnuje mimo jin\u00e9 pochybnosti o hlasov\u00e1n\u00ed po\u0161tou, jak\u00e9koli diskuse o nesrovnalostech ve volb\u00e1ch, kritiku pr\u016fzkum\u016f ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed a tvrzen\u00ed o manipulaci s volbami. EMIF to ozna\u010duje jako \u201etypick\u00e9 dezinforma\u010dn\u00ed vzorce\u201c.<\/span><\/p>\n

To v\u0161ak poru\u0161uje z\u00e1kladn\u00ed principy demokracie. Jak je mo\u017en\u00e9, \u017ee ob\u010dan\u016fm je v podstat\u011b zak\u00e1z\u00e1no kl\u00e1st kritick\u00e9 ot\u00e1zky ohledn\u011b volebn\u00edho procesu, s\u010d\u00edt\u00e1n\u00ed hlas\u016f, v\u00fdsledk\u016f voleb nebo dokonce stran a kandid\u00e1t\u016f? Ka\u017ed\u00fd syst\u00e9m je nedokonal\u00fd, a p\u0159esto je \u0159e\u0161en\u00ed potenci\u00e1ln\u00edch probl\u00e9m\u016f a nedostatk\u016f nyn\u00ed pova\u017eov\u00e1no za problematick\u00e9? To redukuje voli\u010de na pouh\u00e9 voli\u010dsk\u00e9 trusy, od kter\u00fdch se o\u010dek\u00e1v\u00e1, \u017ee odevzdaj\u00ed sv\u00e9 hlasy (nejl\u00e9pe v souladu s p\u0159\u00e1n\u00edm establishmentu), ale kte\u0159\u00ed ji\u017e nemaj\u00ed pr\u00e1vo kl\u00e1st kritick\u00e9 ot\u00e1zky. C\u00edlem nen\u00ed chr\u00e1nit samotnou demokracii, ale sp\u00ed\u0161e p\u0159evl\u00e1daj\u00edc\u00ed narativy.<\/span><\/p>\n

V podstat\u011b byla vytvo\u0159ena uzav\u0159en\u00e1 informa\u010dn\u00ed architektura, v n\u00ed\u017e algoritmy vyhled\u00e1va\u010d\u016f rozhoduj\u00ed o tom, co lid\u00e9 najdou, \u201eov\u011b\u0159ovatel\u00e9 fakt\u016f\u201c ur\u010duj\u00ed \u00fadajnou pravdivost informac\u00ed, projekty p\u0159edb\u011b\u017en\u00e9ho \u0161et\u0159en\u00ed jako EMIF definuj\u00ed, co je pova\u017eov\u00e1no za \u201epodez\u0159el\u00e9\u201c, a samoz\u0159ejm\u011b platformy soci\u00e1ln\u00edch m\u00e9di\u00ed diktuj\u00ed, co se v\u016fbec sm\u00ed \u0161\u00ed\u0159it. Proto\u017ee bez ohledu na existenci dezinformac\u00ed a fale\u0161n\u00fdch zpr\u00e1v z\u016fst\u00e1vaj\u00ed d\u016fle\u017eit\u00e9 ot\u00e1zky: Kdo tyto v\u011bci definuje a kdo ve skute\u010dnosti kontroluje ty, kte\u0159\u00ed je kontroluj\u00ed? A co je je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed: Pro\u010d Google v\u016fbec zasahuje do volebn\u00edho procesu?<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ve funguj\u00edc\u00ed demokracii by m\u011bla p\u0159evl\u00e1dat svoboda informac\u00ed. Nyn\u00ed v\u0161ak dominuje princip kontroly informac\u00ed. A…<\/p>\n","protected":false},"author":2,"featured_media":108383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[317,1503,27],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/108382"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=108382"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/108382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/108383"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=108382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=108382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=108382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}