{"id":107681,"date":"2026-05-29T00:29:53","date_gmt":"2026-05-28T22:29:53","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=107681"},"modified":"2026-05-28T18:02:40","modified_gmt":"2026-05-28T16:02:40","slug":"novy-uredni-benchmark-slouzi-jako-filtr-na-drahe-energie","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/05\/29\/novy-uredni-benchmark-slouzi-jako-filtr-na-drahe-energie\/","title":{"rendered":"Nov\u00fd \u00fa\u0159edn\u00ed benchmark slou\u017e\u00ed jako filtr na drah\u00e9 energie"},"content":{"rendered":"
<\/div>\n

Zorientovat se v nep\u0159ehledn\u00e9m sv\u011bt\u011b nab\u00eddek elekt\u0159iny a plynu p\u0159edstavuje pro b\u011b\u017en\u00e9ho spot\u0159ebitele \u010dasto nadlidsk\u00fd \u00fakol. Pr\u00e1v\u011b proto Energetick\u00fd regula\u010dn\u00ed \u00fa\u0159ad (ER\u00da) za\u010dal pravideln\u011b zve\u0159ej\u0148ovat takzvan\u00e9 indikativn\u00ed ceny energi\u00ed. Ty\u00a0maj\u00ed slou\u017eit jako kompas v nab\u00eddk\u00e1ch dodavatel\u016f. P\u0159edstavuj\u00ed vod\u00edtko p\u0159i zji\u0161\u0165ov\u00e1n\u00ed, kolik by m\u011bly energie v dan\u00e9m obdob\u00ed st\u00e1t, a ukazuj\u00ed, zda je nab\u00edzen\u00e1 cena od dodavatele v\u00fdhodn\u00e1, nebo se pohybuje mimo realitu trhu.<\/strong><\/p>\n

Vztah mezi dodavatelem a z\u00e1kazn\u00edkem by m\u011bl b\u00fdt postaven na d\u016fv\u011b\u0159e, nikoliv na snaze vyu\u017e\u00edt moment\u00e1ln\u00ed neznalosti druh\u00e9 strany. \u201eV Yello jsme v\u016f\u010di z\u00e1kazn\u00edk\u016fm maxim\u00e1ln\u011b otev\u0159en\u00ed. A\u0165 u\u017e se jedn\u00e1 o optimistick\u00e9 zpr\u00e1vy, nebo ty m\u00e9n\u011b p\u0159\u00edzniv\u00e9. Chceme b\u00fdt pro na\u0161e z\u00e1kazn\u00edky p\u0159edev\u0161\u00edm partnerem, na kter\u00e9ho se mohou kdykoliv obr\u00e1tit. Indikativn\u00ed ceny energi\u00ed vn\u00edm\u00e1me jako praktick\u00fd eduka\u010dn\u00ed n\u00e1stroj s potenci\u00e1lem p\u0159ibl\u00ed\u017eit lidem sv\u011bt energetiky,\u201c<\/em> vysv\u011btluje Viktor Proch\u00e1zka, z\u00e1stupce \u0159editele spole\u010dnosti Yello v \u010cesk\u00e9 republice<\/strong>.<\/p>\n

Srovn\u00e1v\u00e1n\u00ed cen vy\u017eaduje obez\u0159etnost<\/strong><\/h3>\n

V\u011bt\u0161ina lid\u00ed p\u0159i hled\u00e1n\u00ed \u00faspor za energie automaticky m\u00ed\u0159\u00ed na internet, kde v\u00a0r\u016fzn\u00fdch form\u00e1tech vyhled\u00e1v\u00e1 p\u0159ehledy tarif\u016f, z nich\u017e mnoh\u00e9 slibuj\u00ed nejv\u00fdhodn\u011bj\u0161\u00ed ceny, i kdy\u017e realita m\u016f\u017ee b\u00fdt jin\u00e1.<\/p>\n

Skute\u010dnost je v\u0161ak slo\u017eit\u011bj\u0161\u00ed a je vhodn\u00e9 v\u011bd\u011bt, kdo a jakou metodikou tato srovn\u00e1n\u00ed zpracov\u00e1v\u00e1. Indikativn\u00ed ceny (https:\/\/eru.gov.cz\/ipnc<\/a>) vyd\u00e1van\u00e9 ER\u00da maj\u00ed na\u0161t\u011bst\u00ed metodiku v\u00fdpo\u010dtu zcela transparentn\u011b zve\u0159ejn\u011bnou.<\/p>\n

Sledov\u00e1n\u00ed v\u00fdvoje cen \u0161et\u0159\u00ed v\u00fddaje<\/strong><\/h3>\n

Jestli\u017ee se tr\u017en\u00ed nab\u00eddky v\u00fdrazn\u011b li\u0161\u00ed od indikativn\u00edch cen, je to sign\u00e1l k\u00a0detailn\u011bj\u0161\u00edmu prozkoum\u00e1n\u00ed, pro\u010d tomu tak je. M\u016f\u017ee se toti\u017e st\u00e1t, \u017ee trh zrovna proch\u00e1z\u00ed v\u00fdkyvem a\u00a0zafixovat si cenu na n\u011bkolik let dop\u0159edu by znamenalo zbyte\u010dnou finan\u010dn\u00ed z\u00e1t\u011b\u017e do budoucna. \u201eN\u011bkdy je tou nejlep\u0161\u00ed radou, kterou z\u00e1kazn\u00edk\u016fm d\u00e1v\u00e1me, aby se zm\u011bnou produktu nebo dlouhou fixac\u00ed je\u0161t\u011b chv\u00edli po\u010dkali. F\u00e9rov\u00fd hr\u00e1\u010d na trhu by nem\u011bl z\u00e1kazn\u00edky tla\u010dit do dlouhodob\u00fdch \u00favazk\u016f, pokud preferuj\u00ed smlouvu na dobu neur\u010ditou. M\u011bl by sp\u00ed\u0161e srozumiteln\u011b vysv\u011btlit v\u00fdhody a nev\u00fdhody dan\u00fdch typ\u016f smluv,\u201c<\/em> poukazuje Viktor Proch\u00e1zka<\/strong>.<\/p>\n

Sledov\u00e1n\u00ed indikativn\u00edch cen a porozum\u011bn\u00ed jejich tvorb\u011b se vyplat\u00ed ka\u017ed\u00e9mu, kdo chce m\u00edt hlub\u0161\u00ed vhled do energetick\u00e9 problematiky. Velmi p\u0159\u00ednosn\u00e9 bude sledovat tyto statistiky dlouhodob\u011b, co\u017e uk\u00e1\u017ee, jak p\u0159esn\u011b dok\u00e1zaly kop\u00edrovat re\u00e1ln\u00fd v\u00fdvoj trhu.<\/p>\n

ER\u00da nastavuje zrcadlo trhu<\/strong><\/h3>\n

Samotn\u00fd mechanismus stanoven\u00ed indikativn\u00edch cen vych\u00e1z\u00ed z transparentn\u00edch dat. \u00da\u0159ad vych\u00e1z\u00ed ze spot\u0159eby z\u00e1kazn\u00edk\u016f, aktu\u00e1ln\u00edch velkoobchodn\u00edch cen energi\u00ed a z progn\u00f3z budouc\u00edho n\u00e1kupn\u00edho chov\u00e1n\u00ed firem. K t\u011bmto hodnot\u00e1m a v\u00fdhled\u016fm se p\u0159ipo\u010d\u00edt\u00e1vaj\u00ed nezbytn\u00e9 n\u00e1klady na odchylku, strukturu spot\u0159eby a p\u0159edpokl\u00e1dan\u00e1 mar\u017ee obchodn\u00edka. Ukazatel sice nab\u00edz\u00ed ucelen\u00fd pohled zalo\u017een\u00fd na p\u0159esn\u00e9 metodice, ale ze sv\u00e9 podstaty pracuje s\u00a0pr\u016fm\u011brn\u00fdmi daty a m\u00edrn\u00fdm \u010dasov\u00fdm zpo\u017ed\u011bn\u00edm. Rozhodn\u011b to nesni\u017euje jeho hodnotu, z\u00e1kazn\u00edci by v\u0161ak m\u011bli tyto limity zn\u00e1t.<\/p>\n

Pro odb\u011bratele energi\u00ed p\u0159edstavuje benchmark, ke kter\u00e9mu m\u016f\u017ee indikativn\u011b vzt\u00e1hnout aktu\u00e1ln\u00ed nab\u00eddky na trhu. Pokud je nab\u00edzen\u00fd produkt dra\u017e\u0161\u00ed ne\u017e tento \u00fa\u0159edn\u011b vypo\u010dten\u00fd pr\u016fm\u011br, m\u011bl by z\u00e1kazn\u00edk zpozorn\u011bt a zji\u0161\u0165ovat si detailn\u011bj\u0161\u00ed informace k\u00a0nab\u00eddk\u00e1m. \u201eCena energie nen\u00ed jen n\u00e1hodn\u00e9 \u010d\u00edslo v cen\u00edku, ale v\u00fdsledek konkr\u00e9tn\u00edho v\u00fdvoje na trhu, se kter\u00fdm se d\u00e1 d\u00edky spr\u00e1vn\u00fdm informac\u00edm aktivn\u011b pracovat a pl\u00e1novat. Indikativn\u00ed ceny vn\u00edm\u00e1me jako u\u017eite\u010dn\u00fd n\u00e1stroj, kter\u00fd z\u00e1kazn\u00edk\u016fm v tomto ohledu m\u016f\u017ee pomoci,\u201c<\/em> vyzdvihuje Viktor Proch\u00e1zka<\/strong>.<\/p>\n

Odpov\u011bdn\u00ed z\u00e1kazn\u00edci vyb\u00edraj\u00ed odpov\u011bdn\u00e9 dodavatele<\/strong><\/h3>\n

Rozhodnut\u00ed o tom, kter\u00e9ho dodavatele energi\u00ed odb\u011bratel zvol\u00ed, by m\u011blo b\u00fdt postaveno na zku\u0161enostech a odborn\u00e9m doporu\u010den\u00ed. Oboj\u00ed toti\u017e bere v \u00favahu individu\u00e1ln\u00ed pot\u0159eby i\u00a0dlouhodob\u00e9 chov\u00e1n\u00ed dodavatel\u016f a jejich pr\u00e1ci s cenami.<\/p>\n

\u201eKomer\u010dn\u00ed cen\u00edky nereaguj\u00ed na burzovn\u00ed v\u00fdkyvy ze dne na den, proto\u017ee odpov\u011bdn\u00ed dodavatel\u00e9 nakupuj\u00ed energie pro sv\u00e9 z\u00e1kazn\u00edky s velk\u00fdm p\u0159edstihem. Tato obez\u0159etn\u00e1 strategie chr\u00e1n\u00ed z\u00e1kazn\u00edky p\u0159ed rizikem p\u00e1du dodavatele a zaji\u0161\u0165uje stabilitu i v turbulentn\u00edch \u010dasech,\u201c<\/em> p\u0159ipom\u00edn\u00e1 Viktor Proch\u00e1zka<\/strong>. Indikativn\u00ed ceny v\u0161ak mohou fungovat jako aktu\u00e1ln\u00ed barometr tr\u017en\u00edho potenci\u00e1lu.<\/p>\n

O Yello<\/strong><\/h3>\n

Spole\u010dnost Yello (www.yello.cz<\/a>) je alternativn\u00ed dodavatel energi\u00ed v \u010cesk\u00e9 republice. Zalo\u017eena byla v\u00a0roce 2012 a od po\u010d\u00e1tku na tuzemsk\u00e9m trhu napom\u00e1h\u00e1 des\u00edtk\u00e1m tis\u00edc klient\u016f k f\u00e9rov\u00fdm cen\u00e1m. Jedn\u00e1 se o adaptaci \u00fasp\u011b\u0161n\u00e9ho n\u011bmeck\u00e9ho konceptu Yello Strom, kter\u00fd s\u00e1z\u00ed na jednoduchost a p\u0159\u00edmo\u010darost. N\u011bmeck\u00e9 Yello je dce\u0159inou spole\u010dnost\u00ed t\u0159et\u00edho nejv\u011bt\u0161\u00edho dodavatele energi\u00ed EnBW, \u010desk\u00e1 verze Yello je sou\u010d\u00e1st\u00ed Skupiny PRE. Po startu v\u00a0roce 2012, ve kter\u00e9m za\u010dala s\u00a0prodejem silov\u00e9 elekt\u0159iny, p\u0159idala hned v\u00a0roce 2013 prodej zemn\u00edho plynu. V\u00a0roce 2019 spustila jedine\u010dnou slu\u017ebu F\u00e9rov\u00e1 baterie, kter\u00e1 ukl\u00e1d\u00e1 nespot\u0159ebovanou elekt\u0159inu k pozd\u011bj\u0161\u00edmu vyu\u017eit\u00ed.<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Zorientovat se v nep\u0159ehledn\u00e9m sv\u011bt\u011b nab\u00eddek elekt\u0159iny a plynu p\u0159edstavuje pro b\u011b\u017en\u00e9ho spot\u0159ebitele \u010dasto nadlidsk\u00fd…<\/p>\n","protected":false},"author":2,"featured_media":107682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[1907,285,11056],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/107681"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=107681"}],"version-history":[{"count":1,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/107681\/revisions"}],"predecessor-version":[{"id":107683,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/107681\/revisions\/107683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/107682"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=107681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=107681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=107681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}