{"id":107568,"date":"2026-05-28T00:22:21","date_gmt":"2026-05-27T22:22:21","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=107568"},"modified":"2026-05-27T12:28:15","modified_gmt":"2026-05-27T10:28:15","slug":"tlak-na-stinove-zakazy-roste-prednost-se-ma-davat-spolehlivym-mediim","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/05\/28\/tlak-na-stinove-zakazy-roste-prednost-se-ma-davat-spolehlivym-mediim\/","title":{"rendered":"Tlak na st\u00ednov\u00e9 z\u00e1kazy roste \u2013 p\u0159ednost se m\u00e1 d\u00e1vat \u201espolehliv\u00fdm\u201c m\u00e9di\u00edm"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><strong><span dir=\"auto\">Byla doba, kdy (politick\u00e1) \u201espolehlivost\u201c hr\u00e1la hlavn\u00ed roli. Zd\u00e1 se, \u017ee se to te\u010f vr\u00e1t\u00ed. Znepokojiv\u00e9 je, \u017ee takov\u00e9 pl\u00e1ny ne\u0159\u00edd\u00ed nikdo jin\u00fd ne\u017e nejvy\u0161\u0161\u00ed n\u011bmeck\u00fd regul\u00e1tor m\u00e9di\u00ed. Svoboda tisku se tak m\u011bn\u00ed v ideologick\u00fd fotbalov\u00fd m\u00ed\u010d.<\/span><\/strong><\/p>\n<p><span dir=\"auto\">Z\u00e1kladn\u00edm rysem funguj\u00edc\u00ed demokracie je respekt ke svobod\u011b tisku a svobod\u011b projevu. V N\u011bmecku se v\u0161ak zd\u00e1, \u017ee je toto st\u00e1le v\u00edce opom\u00edjeno. I kdy\u017e (st\u00e1le) neexistuj\u00ed \u017e\u00e1dn\u00e9 otev\u0159en\u00e9 v\u00fdzvy k cenzu\u0159e, existuj\u00ed i \u200b\u200bjin\u00e9 metody, jak omezit dosah ne\u017e\u00e1douc\u00edch m\u00e9di\u00ed. Jedn\u00edm z takov\u00fdch opat\u0159en\u00ed je \u201eshadowbanning\u201c. Ten byl tak\u00e9 pou\u017eit velk\u00fdmi technologick\u00fdmi spole\u010dnostmi b\u011bhem pandemie COVID-19 k omezen\u00ed po\u010dtu lid\u00ed vystaven\u00fdch ne\u017e\u00e1douc\u00edmu obsahu.<\/span><\/p>\n<p><span dir=\"auto\">Jak uv\u00e1d\u00ed\u00a0<\/span><a href=\"https:\/\/apollo-news.net\/so-bauen-die-medienanstalten-an-einer-pflicht-zur-bevorzugung-verlaesslicher-medien-in-den-sozialen-netzwerken\/\"><span dir=\"auto\">Apollo News<\/span><\/a><span dir=\"auto\">\u00a0s odvol\u00e1n\u00edm na sou\u010dasn\u00e9 pl\u00e1ny, medi\u00e1ln\u00ed regul\u00e1to\u0159i po\u017eaduj\u00ed, aby soci\u00e1ln\u00ed s\u00edt\u011b m\u011bly z\u00e1konnou povinnost \u201ep\u0159ednostn\u011b zobrazovat obsah z ur\u010dit\u00fdch st\u00e1tem vybran\u00fdch m\u00e9di\u00ed na t\u011bchto platform\u00e1ch\u201c. Tento z\u00e1sah do algoritm\u016f by \u00fadajn\u011b spadal pod hlavi\u010dku \u201em\u00e9dia ve\u0159ejn\u00e9 hodnoty\u201c. A samoz\u0159ejm\u011b samotn\u00e9 st\u00e1tn\u00ed medi\u00e1ln\u00ed org\u00e1ny cht\u011bj\u00ed rozhodovat o tom, kter\u00e1 m\u00e9dia do t\u00e9to kategorie spadaj\u00ed a kter\u00e1 ne. Lze si v\u0161ak jist\u011b p\u0159edstavit, kter\u00e1 m\u00e9dia by se t\u011b\u0161ila preferen\u010dn\u00edmu zach\u00e1zen\u00ed a kter\u00e1 by byla odsunuta na okraj.<\/span><\/p>\n<p><span dir=\"auto\">Cel\u00fd proces se m\u00e1 \u0159\u00eddit st\u00e1tn\u00ed smlouvou o digit\u00e1ln\u00edch m\u00e9di\u00edch. Podle Thorstena Schmiegeho, p\u0159edsedy Konference \u0159editel\u016f st\u00e1tn\u00edch medi\u00e1ln\u00edch org\u00e1n\u016f a prezidenta Bavorsk\u00e9ho regula\u010dn\u00edho \u00fa\u0159adu pro nov\u00e1 m\u00e9dia (BLM), hodlaj\u00ed n\u011bmeck\u00e9 spolkov\u00e9 zem\u011b p\u0159edlo\u017eit prvn\u00ed n\u00e1vrh t\u00e9to smlouvy ji\u017e letos v l\u00e9t\u011b. Ten se bude tak\u00e9 zab\u00fdvat t\u00edm, \u201ejak lze spolehliv\u00e9 informace v\u00fdrazn\u011bji za\u010dlenit do informa\u010dn\u00edch kan\u00e1l\u016f\u201c. Ti, kter\u00e9 lze jist\u011b obvinit z \u00fazk\u00fdch vazeb na firewall politick\u00fdch stran, tedy cht\u011bj\u00ed definovat, co p\u0159edstavuje \u201espolehliv\u00e1 informace\u201c.<\/span><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=true&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=2059174744470012040&amp;lang=cs&amp;origin=https%3A%2F%2Freport24.news%2Fshadowbanning-druck-waechst-verlaessliche-medien-sollen-bevorzugt-werden%2F&amp;sessionId=de66c740521526721492893704f34218fa5475b8&amp;theme=light&amp;widgetsVersion=6a3ad42b224df%3A1778106238597&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"2059174744470012040\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p><span dir=\"auto\">Podle zpr\u00e1v se m\u00e1 ned\u00e1vno zaveden\u00fd princip \u201eve\u0159ejn\u00e9 hodnoty\u201c, kter\u00fd v sou\u010dasnosti plat\u00ed pouze pro obchody s aplikacemi, masivn\u011b roz\u0161\u00ed\u0159it. Vysv\u011btlen\u00ed: V obchodech s aplikacemi (nap\u0159. Google Play) jsou u\u017eivatel\u00e9 up\u0159ednost\u0148ov\u00e1ni p\u0159i prohl\u00ed\u017een\u00ed aplikac\u00ed z ur\u010dit\u00fdch m\u00e9di\u00ed. Jsou to aplikace, kter\u00e9 z\u00edskaly ozna\u010den\u00ed \u201eve\u0159ejn\u00e1 hodnota\u201c. To v\u0161ak pro odpov\u011bdn\u00e9 osoby nesta\u010d\u00ed, i kdy\u017e u\u017e to p\u0159edstavuje poru\u0161en\u00ed svobody tisku.<\/span><\/p>\n<p><span dir=\"auto\">C\u00edl je v\u0161ak jasn\u00fd: vyvinout dal\u0161\u00ed tlak na alternativn\u00ed, nez\u00e1visl\u00e9 m\u00e9dia, kter\u00e1 maj\u00ed rostouc\u00ed \u010dten\u00e1\u0159skou z\u00e1kladnu. Nesta\u010d\u00ed je jednodu\u0161e vylou\u010dit z oligopolizovan\u00e9ho reklamn\u00edho trhu a p\u0159ipravit je o p\u0159\u00edjmy \u2013 m\u011blo by jim b\u00fdt tak\u00e9 zabr\u00e1n\u011bno v osloven\u00ed jak\u00e9hokoli publika. Toto se \u2013 jak u\u017e tak \u010dasto \u2013 prod\u00e1v\u00e1 pod rou\u0161kou ochrany demokracie. Argumentem je, \u017ee soci\u00e1ln\u00ed m\u00e9dia p\u0159edstavuj\u00ed riziko \u201esystematick\u00e9ho up\u0159ednost\u0148ov\u00e1n\u00ed dezinformac\u00ed, polarizuj\u00edc\u00edho nebo pouze pozornost poutav\u00e9ho obsahu\u201c. To by podle nich naru\u0161ilo \u201efaktografick\u00fd a informativn\u00ed z\u00e1klad ve\u0159ejn\u00e9ho diskurzu\u201c.<\/span><\/p>\n<p><span dir=\"auto\">Regula\u010dn\u00ed org\u00e1ny m\u00e9di\u00ed proto v budoucnu budou rozhodovat o tom, kter\u00e1 m\u00e9dia jsou \u201espolehliv\u00e1\u201c a maj\u00ed \u201eve\u0159ejnou hodnotu\u201c a kter\u00e1 ne. Nebude zde prostor pro konzervativn\u00ed, kritick\u00e1 m\u00e9dia. V knize \u201eNa\u0161e demokracie\u2122\u201c nen\u00ed prostor pro postoje, kter\u00e9 se odchyluj\u00ed od p\u0159edepsan\u00fdch narativ\u016f (nap\u0159\u00edklad k t\u00e9matu COVID-19, o\u010dkov\u00e1n\u00ed, st\u00e1tn\u00edmu n\u00e1tlaku, zm\u011bn\u011b klimatu, integraci do EU, r\u016fzn\u00fdm geopolitick\u00fdm konflikt\u016fm, genderov\u00fdm ot\u00e1zk\u00e1m a migraci). Mimochodem, takov\u00fd syst\u00e9m preferen\u010dn\u00edho zach\u00e1zen\u00ed bude tak\u00e9 znamenat, \u017ee lid\u00e9 v N\u011bmecku budou dost\u00e1vat m\u00e9n\u011b zpravodajsk\u00fdch \u010dl\u00e1nk\u016f a report\u00e1\u017e\u00ed ze zahrani\u010dn\u00edch m\u00e9di\u00ed (a\u0165 u\u017e mainstreamov\u00fdch, \u010di nikoli), i kdy\u017e se k jejich odb\u011bru p\u0159ihl\u00e1sili ve sv\u00fdch feedech.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Byla doba, kdy (politick\u00e1) \u201espolehlivost\u201c hr\u00e1la hlavn\u00ed roli. Zd\u00e1 se, \u017ee se to te\u010f vr\u00e1t\u00ed&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":107569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[41,1503,158,117],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/107568"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=107568"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/107568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/107569"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=107568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=107568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=107568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}