{"id":107539,"date":"2026-05-27T07:09:02","date_gmt":"2026-05-27T05:09:02","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=107539"},"modified":"2026-05-27T07:09:02","modified_gmt":"2026-05-27T05:09:02","slug":"google-pod-tlakem-eu-pripravuje-rekordni-pokutu-pro-it-spolecnost","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/05\/27\/google-pod-tlakem-eu-pripravuje-rekordni-pokutu-pro-it-spolecnost\/","title":{"rendered":"Google pod tlakem: EU p\u0159ipravuje rekordn\u00ed pokutu pro IT spole\u010dnost"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<h3>Americk\u00e1 technologick\u00e1 spole\u010dnost Google \u010del\u00ed v EU rekordn\u00ed pokut\u011b. Brusel spole\u010dnost obvi\u0148uje z up\u0159ednost\u0148ov\u00e1n\u00ed vlastn\u00edch slu\u017eeb ve sv\u00e9m vyhled\u00e1va\u010di. Zat\u00edmco Google ji\u017e navrhl ur\u010dit\u00e9 zm\u011bny, EU z\u016fst\u00e1v\u00e1 neochv\u011bjn\u00e1 a po\u017eaduje dal\u0161\u00ed \u00fastupky.<\/h3>\n<p><span dir=\"auto\">Evropsk\u00e1 komise by mohla ji\u017e v nadch\u00e1zej\u00edc\u00edch t\u00fddnech ulo\u017eit americk\u00e9 spole\u010dnosti Google vysokou pokutu. Potenci\u00e1ln\u00ed sankce by mohla dos\u00e1hnout n\u011bkolika stovek milion\u016f eur a byla by tak jednou z prvn\u00edch v\u00fdznamn\u00fdch sankc\u00ed v r\u00e1mci nov\u00e9ho z\u00e1kona o digit\u00e1ln\u00edch trz\u00edch (DMA).<\/span><\/p>\n<p><span dir=\"auto\">Brusel obvi\u0148uje Google a jeho mate\u0159skou spole\u010dnost Alphabet z up\u0159ednost\u0148ov\u00e1n\u00ed vlastn\u00edch slu\u017eeb, jako jsou nab\u00eddky nakupov\u00e1n\u00ed a rezervac\u00ed, ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, \u010d\u00edm\u017e znev\u00fdhod\u0148uj\u00ed konkurenci. O\u010dek\u00e1v\u00e1 se, \u017ee rozhodnut\u00ed v \u0159\u00edzen\u00ed, kter\u00e9 prob\u00edh\u00e1 od roku 2025, bude ofici\u00e1ln\u011b ozn\u00e1meno p\u0159ed letn\u00ed parlamentn\u00ed p\u0159est\u00e1vkou, kter\u00e1 za\u010d\u00edn\u00e1 v \u010dervenci.\u00a0<\/span><\/p>\n<p><span dir=\"auto\">Podle zpr\u00e1v z m\u00e9di\u00ed Google projevuje ochotu ke kompromis\u016fm v n\u011bkter\u00fdch bodech a ji\u017e navrhl zm\u011bny sv\u00e9ho vyhled\u00e1va\u010de. Podle mluv\u010d\u00edho spole\u010dnosti v\u0161ak tyto \u00fapravy p\u0159edstavuj\u00ed \u201ev\u00e1\u017en\u00e9 zhor\u0161en\u00ed produktu\u201c. Evropsk\u00e1 komise v\u0161ak po\u017eaduje dal\u0161\u00ed \u00fastupky, zejm\u00e9na pokud jde o v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed generovan\u00e9 um\u011blou inteligenc\u00ed.<\/span><\/p>\n<p><span dir=\"auto\">Z\u00e1kon o digit\u00e1ln\u00edch trz\u00edch (Digital Markets Act) plat\u00ed v Evropsk\u00e9 unii od jara 2024. Jeho \u00fa\u010delem je p\u0159\u00edsn\u011bji regulovat tr\u017en\u00ed s\u00edlu velk\u00fdch internetov\u00fdch spole\u010dnost\u00ed. Krom\u011b mate\u0159sk\u00e9 spole\u010dnosti Googlu, Alphabet, jsou pod neust\u00e1l\u00fdm dohledem, aby byla zaji\u0161t\u011bna spravedliv\u00e1 hospod\u00e1\u0159sk\u00e1 sout\u011b\u017e na evropsk\u00e9m online trhu, tak\u00e9 l\u00edd\u0159i v oboru, jako jsou Apple, Meta a Amazon. Z\u00e1va\u017en\u00e1 poru\u0161en\u00ed mohou v\u00e9st k pokut\u00e1m a\u017e do v\u00fd\u0161e deseti procent celosv\u011btov\u00fdch ro\u010dn\u00edch p\u0159\u00edjm\u016f spole\u010dnosti.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Americk\u00e1 technologick\u00e1 spole\u010dnost Google \u010del\u00ed v EU rekordn\u00ed pokut\u011b. Brusel spole\u010dnost obvi\u0148uje z up\u0159ednost\u0148ov\u00e1n\u00ed vlastn\u00edch&#8230;<\/p>\n","protected":false},"author":2,"featured_media":107540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[41,317,1660],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/107539"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=107539"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/107539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/107540"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=107539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=107539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=107539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}