{"id":107245,"date":"2026-05-24T00:15:14","date_gmt":"2026-05-23T22:15:14","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=107245"},"modified":"2026-05-23T08:42:08","modified_gmt":"2026-05-23T06:42:08","slug":"google-rusi-svobodny-internet-umela-inteligence-nahrazuje-webove-stranky-a-bude-rozhodovat-o-tom-co-budou-moci-miliardy-lidi-v-budoucnu-videt","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/05\/24\/google-rusi-svobodny-internet-umela-inteligence-nahrazuje-webove-stranky-a-bude-rozhodovat-o-tom-co-budou-moci-miliardy-lidi-v-budoucnu-videt\/","title":{"rendered":"Google ru\u0161\u00ed svobodn\u00fd internet: Um\u011bl\u00e1 inteligence nahrazuje webov\u00e9 str\u00e1nky a bude rozhodovat o tom, co budou moci miliardy lid\u00ed v budoucnu vid\u011bt"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Google prod\u00e1v\u00e1 sv\u00e9 nov\u00e9 vyhled\u00e1v\u00e1n\u00ed s um\u011blou inteligenc\u00ed jako \u201enejv\u011bt\u0161\u00ed revoluci za 25 let\u201c. Za nabl\u00fdskan\u00fdmi prezentacemi z akce Google I\/O se v\u0161ak skr\u00fdv\u00e1 v\u00fdvoj, kter\u00fd kritici vn\u00edmaj\u00ed jako masivn\u00ed \u00fatok na otev\u0159en\u00fd internet, nez\u00e1visl\u00e1 m\u00e9dia a digit\u00e1ln\u00ed sebeur\u010den\u00ed. M\u00edsto svobodn\u00e9ho p\u0159\u00edstupu k informac\u00edm se st\u00e1le v\u00edce objevuje centralizovan\u00fd syst\u00e9m um\u011bl\u00e9 inteligence, kter\u00fd rozhoduje o tom, co by lid\u00e9 m\u011bli vid\u011bt, \u010d\u00edst a \u010demu by m\u011bli v\u011b\u0159it. (\u00a0<\/span><a href=\"https:\/\/techcrunch.com\/2026\/05\/19\/google-search-as-you-know-it-is-over\" target=\"_blank\" rel=\"noreferrer noopener\"><span dir=\"auto\">TechCrunch<\/span><\/a><span dir=\"auto\">\u00a0)<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span dir=\"auto\">1. Klasick\u00e9 webov\u00e9 vyhled\u00e1v\u00e1n\u00ed miz\u00ed.<\/span><\/h2>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">D\u0159\u00edve Google zobrazoval seznam webov\u00fdch str\u00e1nek. U\u017eivatel\u00e9 mohli porovn\u00e1vat r\u016fzn\u00e9 zdroje a utv\u00e1\u0159et si vlastn\u00ed n\u00e1zory. Nyn\u00ed Google tuto strukturu st\u00e1le \u010dast\u011bji nahrazuje shrnut\u00edmi generovan\u00fdmi um\u011blou inteligenc\u00ed a \u201ere\u017eimem um\u011bl\u00e9 inteligence\u201c. Vyhled\u00e1va\u010d se transformuje z pr\u016fvodce na p\u0159\u00edm\u00fd informa\u010dn\u00ed filtr. (\u00a0<\/span><a href=\"https:\/\/www.theverge.com\/tech\/932970\/google-search-ai-update-io-2026\" target=\"_blank\" rel=\"noreferrer noopener\"><span dir=\"auto\">The Verge<\/span><\/a><span dir=\"auto\">\u00a0)<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Probl\u00e9m: U\u017eivatel\u00e9 vid\u00ed st\u00e1le m\u00e9n\u011b origin\u00e1ln\u00edch zdroj\u016f a st\u00e1le v\u00edce p\u0159edp\u0159ipraven\u00fdch odpov\u011bd\u00ed od jedin\u00e9 um\u011bl\u00e9 inteligence. To soust\u0159e\u010fuje obrovsk\u00fd vliv na ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed v rukou jedn\u00e9 korporace.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span dir=\"auto\">2. Google se st\u00e1v\u00e1 glob\u00e1ln\u00edm arbitrem pravdy.<\/span><\/h2>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Studie ukazuj\u00ed, \u017ee \u201ep\u0159ehledy s um\u011blou inteligenc\u00ed\u201c od Googlu shroma\u017e\u010fuj\u00ed informace do jedin\u00e9 odpov\u011bdi \u2013 i kdy\u017e si zdroje proti\u0159e\u010d\u00ed. Um\u011bl\u00e1 inteligence rozhoduje, kter\u00e9 informace se zdaj\u00ed b\u00fdt relevantn\u00ed a kter\u00e9 zmiz\u00ed. (\u00a0<\/span><a href=\"https:\/\/arxiv.org\/abs\/2605.14021\" target=\"_blank\" rel=\"noreferrer noopener\"><span dir=\"auto\">arXiv<\/span><\/a><span dir=\"auto\">\u00a0)<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Kritici varuj\u00ed: Vznikne tak digit\u00e1ln\u00ed Ministerstvo pravdy. Miliardy lid\u00ed ji\u017e nebudou dost\u00e1vat v\u00edce perspektiv, ale sp\u00ed\u0161e algoritmicky sestavenou \u201eofici\u00e1ln\u00ed verzi\u201c.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span dir=\"auto\">3. Nez\u00e1visl\u00e9 webov\u00e9 str\u00e1nky a m\u00e9dia jsou ni\u010deny.<\/span><\/h2>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Souhrny um\u011bl\u00e9 inteligence od Googlu ji\u017e vedou k masivn\u00edmu poklesu n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek. Studie ukazuj\u00ed a\u017e o 58 procent m\u00e9n\u011b kliknut\u00ed na p\u016fvodn\u00ed zdroje. N\u011bkter\u00e1 odv\u011btv\u00ed dokonce hl\u00e1s\u00ed pokles a\u017e o 89 procent. (\u00a0<\/span><a href=\"https:\/\/thenextweb.com\/news\/google-ai-overviews-publisher-links-search-traffic\" target=\"_blank\" rel=\"noreferrer noopener\"><span dir=\"auto\">TNW | Srdce technologi\u00ed<\/span><\/a><span dir=\"auto\">\u00a0)<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">To znamen\u00e1:<\/span><\/p>\n<ul>\n<li><span dir=\"auto\">Ni\u017e\u0161\u00ed p\u0159\u00edjmy pro nez\u00e1visl\u00e1 m\u00e9dia<\/span><\/li>\n<li><span dir=\"auto\">V\u00edce s\u00edly pro platformn\u00ed spole\u010dnosti<\/span><\/li>\n<li><span dir=\"auto\">Smrt mal\u00fdch webov\u00fdch str\u00e1nek<\/span><\/li>\n<li><span dir=\"auto\">Informace jsou soust\u0159ed\u011bny v rukou n\u011bkolika m\u00e1lo technologick\u00fdch gigant\u016f.<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Google pou\u017e\u00edv\u00e1 obsah z extern\u00edch webov\u00fdch str\u00e1nek, ani\u017e by u\u017eivatel\u00e9 museli tyto str\u00e1nky nav\u0161t\u00edvit.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span dir=\"auto\">4. Um\u011bl\u00e1 inteligence prokazateln\u011b d\u011bl\u00e1 chyby.<\/span><\/h2>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Google propaguje svou um\u011blou inteligenci jako inteligentn\u00ed. Ale i v\u011bdeck\u00e9 anal\u00fdzy odhaluj\u00ed v\u00fdznamn\u00e9 probl\u00e9my:<\/span><\/p>\n<ul>\n<li><span dir=\"auto\">P\u0159ibli\u017en\u011b 11 procent prohl\u00e1\u0161en\u00ed um\u011bl\u00e9 inteligence nebylo zdroji podlo\u017eeno.<\/span><\/li>\n<li><span dir=\"auto\">N\u011bkter\u00e9 zdroje byly \u0161patn\u011b interpretov\u00e1ny.<\/span><\/li>\n<li><span dir=\"auto\">Odpov\u011bdi byly protich\u016fdn\u00e9 nebo ne\u00fapln\u00e9 (\u00a0<\/span><a href=\"https:\/\/arxiv.org\/abs\/2605.14021\" target=\"_blank\" rel=\"noreferrer noopener\"><span dir=\"auto\">arXiv<\/span><\/a><span dir=\"auto\">\u00a0)<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Um\u011bl\u00e1 inteligence od Googlu zp\u016fsobila skand\u00e1ly hned na za\u010d\u00e1tku, kdy\u017e u\u017eivatel\u016fm doporu\u010dila \u201epou\u017e\u00edvat lepidlo na pizzu\u201c nebo \u201ej\u00edst kameny\u201c. (\u00a0<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/AI_Overviews\" target=\"_blank\" rel=\"noreferrer noopener\"><span dir=\"auto\">cs.wikipedia.org<\/span><\/a><span dir=\"auto\">\u00a0)<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Nebezpe\u010dn\u00e9 na tom je, \u017ee mnoho u\u017eivatel\u016f slep\u011b d\u016fv\u011b\u0159uje odpov\u011bd\u00edm um\u011bl\u00e9 inteligence.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span dir=\"auto\">5. Neust\u00e1l\u00fd dohled agenty um\u011bl\u00e9 inteligence<\/span><\/h2>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Google vyv\u00edj\u00ed tzv. \u201eAI agenty\u201c, kte\u0159\u00ed jsou navr\u017eeni tak, aby nep\u0159etr\u017eit\u011b shroma\u017e\u010fovali informace, analyzovali chov\u00e1n\u00ed u\u017eivatel\u016f a samostatn\u011b vykon\u00e1vali \u00fakoly. Tyto syst\u00e9my maj\u00ed \u010d\u00edst e-maily, sledovat ceny, prov\u00e1d\u011bt rezervace a automatizovat ka\u017edodenn\u00ed \u010dinnosti. (\u00a0<\/span><a href=\"https:\/\/www.techradar.com\/ai-platforms-assistants\/google-i-o-2026-made-one-thing-clear-gemini-is-becoming-impossible-to-avoid\" target=\"_blank\" rel=\"noreferrer noopener\"><span dir=\"auto\">TechRadar<\/span><\/a><span dir=\"auto\">\u00a0)<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Kritici to vid\u00ed jako dal\u0161\u00ed krok k tot\u00e1ln\u00edmu dohledu:<\/span><\/p>\n<ul>\n<li><span dir=\"auto\">Trval\u00fd sb\u011br dat<\/span><\/li>\n<li><span dir=\"auto\">Hlub\u0161\u00ed behavior\u00e1ln\u00ed profily<\/span><\/li>\n<li><span dir=\"auto\">Je\u0161t\u011b v\u011bt\u0161\u00ed z\u00e1vislost na Googlu<\/span><\/li>\n<li><span dir=\"auto\">Kompletn\u00ed integrace digit\u00e1ln\u00edch aktivit<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Um\u011bl\u00e1 inteligence nebude jen vyhled\u00e1va\u010dem, ale st\u00e1l\u00fdm digit\u00e1ln\u00edm spole\u010dn\u00edkem.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span dir=\"auto\">6. Otev\u0159en\u00fd internet se st\u00e1v\u00e1 \u201ezahradou Googlu\u201c<\/span><\/h2>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Server Business Insider ji\u017e varoval, \u017ee Google by mohl prom\u011bnit internet v jak\u00fdsi \u201euzav\u0159en\u00fd sv\u011bt um\u011bl\u00e9 inteligence\u201c \u2013 prost\u0159ed\u00ed, kde u\u017eivatel\u00e9 u\u017e t\u00e9m\u011b\u0159 nikdy nenav\u0161t\u011bvuj\u00ed skute\u010dn\u00e9 webov\u00e9 str\u00e1nky. (\u00a0<\/span><a href=\"https:\/\/www.businessinsider.com\/google-new-ai-search-will-ruin-internet-web-2026-5\" target=\"_blank\" rel=\"noreferrer noopener\"><span dir=\"auto\">Business Insider<\/span><\/a><span dir=\"auto\">\u00a0)<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">P\u016fvodn\u00ed internet byl chaotick\u00fd, rozmanit\u00fd a decentralizovan\u00fd. Model um\u011bl\u00e9 inteligence od Googlu tuto rozmanitost st\u00e1le v\u00edce nahrazuje:<\/span><\/p>\n<ul>\n<li><span dir=\"auto\">p\u0159edfiltrovan\u00e9 odpov\u011bdi<\/span><\/li>\n<li><span dir=\"auto\">algoritmick\u00e9 \u0159\u00edzen\u00ed<\/span><\/li>\n<li><span dir=\"auto\">personalizovan\u00e9 informa\u010dn\u00ed bubliny<\/span><\/li>\n<li><span dir=\"auto\">m\u00e9n\u011b n\u00e1hodn\u00fdch objev\u016f<\/span><\/li>\n<li><span dir=\"auto\">m\u00e9n\u011b skute\u010dn\u00fd v\u00fdzkum<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">S\u00ed\u0165 se tak transformuje z otev\u0159en\u00e9 informa\u010dn\u00ed krajiny na \u0159\u00edzen\u00fd ekosyst\u00e9m um\u011bl\u00e9 inteligence.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span dir=\"auto\">7. Kritick\u00fd obsah by se mohl st\u00e1t neviditeln\u00fdm.<\/span><\/h2>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">V\u00fdzkumn\u00edci zjistili, \u017ee um\u011bl\u00e1 inteligence Googlu vyb\u00edr\u00e1 jin\u00e9 zdroje ne\u017e b\u011b\u017en\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Institucion\u00e1ln\u00ed obsah nebo obsah souvisej\u00edc\u00ed s Googlem se objevuje \u010dast\u011bji. (\u00a0<\/span><a href=\"https:\/\/arxiv.org\/abs\/2604.27790\" target=\"_blank\" rel=\"noreferrer noopener\"><span dir=\"auto\">arXiv<\/span><\/a><span dir=\"auto\">\u00a0)<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Obava spo\u010d\u00edv\u00e1 v tom<\/span><br \/>\n<span dir=\"auto\">, \u017ee nepohodln\u00fd, alternativn\u00ed nebo re\u017eimov\u011b kritick\u00fd obsah by mohl b\u00fdt postupn\u011b vytla\u010dov\u00e1n z viditelnosti \u2013 nikoli prost\u0159ednictv\u00edm otev\u0159en\u00e9 cenzury, ale algoritmick\u00fdm up\u0159ednost\u0148ov\u00e1n\u00edm.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Pr\u00e1v\u011b proto, \u017ee v\u0161e vypad\u00e1 \u201eneutr\u00e1ln\u011b\u201c a \u201etechnicky\u201c, je tato forma kontroly informac\u00ed obzvl\u00e1\u0161t\u011b obt\u00ed\u017en\u011b odhaliteln\u00e1.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span dir=\"auto\">8. Skute\u010dn\u00e9 nebezpe\u010d\u00ed: Lid\u00e9 si na to zvyknou.<\/span><\/h2>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Asi nejv\u011bt\u0161\u00ed riziko je psychologick\u00e9:<\/span><br \/>\n<span dir=\"auto\">lid\u00e9 si zvyknou na to, \u017ee u\u017e nehledaj\u00ed sami sebe, \u017ee u\u017e neporovn\u00e1vaj\u00ed r\u016fzn\u00e9 zdroje a \u017ee u\u017e kriticky nezpochyb\u0148uj\u00ed informace.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Um\u011bl\u00e1 inteligence poskytuje okam\u017eit\u00e9 odpov\u011bdi.<\/span><br \/>\n<span dir=\"auto\">Pohodln\u00e9.<\/span><br \/>\n<span dir=\"auto\">Rychl\u00e9.<\/span><br \/>\n<span dir=\"auto\">Hotovo.<\/span><\/p>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Ale pr\u00e1v\u011b kv\u016fli tomu spole\u010dnost pomalu ztr\u00e1c\u00ed schopnost prov\u00e1d\u011bt nez\u00e1visl\u00fd v\u00fdzkum a vytv\u00e1\u0159et si vlastn\u00ed n\u00e1zory.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span dir=\"auto\">Z\u00e1v\u011br<\/span><\/h2>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Google prezentuje sv\u00e9 nov\u00e9 vyhled\u00e1v\u00e1n\u00ed s um\u011blou inteligenc\u00ed jako krok vp\u0159ed. Kritici to v\u0161ak vn\u00edmaj\u00ed jako historick\u00fd zlom.<\/span><\/p>\n<ul>\n<li><span dir=\"auto\">m\u00e9n\u011b bezplatn\u00e9ho internetu<\/span><\/li>\n<li><span dir=\"auto\">m\u00e9n\u011b nez\u00e1visl\u00fdch m\u00e9di\u00ed<\/span><\/li>\n<li><span dir=\"auto\">centralizovan\u011bj\u0161\u00ed \u0159\u00edzen\u00ed informac\u00ed<\/span><\/li>\n<li><span dir=\"auto\">v\u00edce dohledu<\/span><\/li>\n<li><span dir=\"auto\">v\u011bt\u0161\u00ed algoritmick\u00e1 moc nad vn\u00edm\u00e1n\u00edm a my\u0161len\u00edm<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><span dir=\"auto\">Nejv\u011bt\u0161\u00ed zm\u011bna ve vyhled\u00e1v\u00e1n\u00ed za posledn\u00edch 25 let by se nakonec mohla uk\u00e1zat jako nejv\u011bt\u0161\u00ed centralizace informac\u00ed v historii internetu. (\u00a0<\/span><a href=\"https:\/\/techcrunch.com\/2026\/05\/19\/google-search-as-you-know-it-is-over\" target=\"_blank\" rel=\"noreferrer noopener\"><span dir=\"auto\">TechCrunch<\/span><\/a><span dir=\"auto\">\u00a0)<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google prod\u00e1v\u00e1 sv\u00e9 nov\u00e9 vyhled\u00e1v\u00e1n\u00ed s um\u011blou inteligenc\u00ed jako \u201enejv\u011bt\u0161\u00ed revoluci za 25 let\u201c. Za&#8230;<\/p>\n","protected":false},"author":2,"featured_media":107246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[3101,317,647,1503],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/107245"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=107245"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/107245\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/107246"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=107245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=107245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=107245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}