{"id":107115,"date":"2026-05-22T00:15:10","date_gmt":"2026-05-21T22:15:10","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=107115"},"modified":"2026-05-21T12:15:35","modified_gmt":"2026-05-21T10:15:35","slug":"nakupovani-se-stava-datovou-pasti-umela-inteligence-analyzuje-prijem-chovani-a-prah-bolesti-kazdeho-zakaznika-v-obchode","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/05\/22\/nakupovani-se-stava-datovou-pasti-umela-inteligence-analyzuje-prijem-chovani-a-prah-bolesti-kazdeho-zakaznika-v-obchode\/","title":{"rendered":"Nakupov\u00e1n\u00ed se st\u00e1v\u00e1 datovou past\u00ed: Um\u011bl\u00e1 inteligence analyzuje p\u0159\u00edjem, chov\u00e1n\u00ed a pr\u00e1h bolesti ka\u017ed\u00e9ho z\u00e1kazn\u00edka v obchod\u011b"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<div class=\"elementor-element elementor-element-1fb4c2c elementor-widget elementor-widget-theme-post-content\" data-id=\"1fb4c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<p><strong><span dir=\"auto\">Dokonce i obchody s potravinami se nyn\u00ed m\u011bn\u00ed v sledovac\u00ed centra.<\/span><\/strong><\/p>\n<p><span dir=\"auto\">Lid\u00e9 st\u00e1le v\u011b\u0159\u00ed, \u017ee inflace znamen\u00e1 jednodu\u0161e rostouc\u00ed n\u00e1klady nebo nedostatek dod\u00e1vek. Co v\u0161ak nech\u00e1pou, je, \u017ee vstupujeme do zcela nov\u00e9 f\u00e1ze, ve kter\u00e9 se ceny samy o sob\u011b individualizuj\u00ed. Dva lid\u00e9 stoj\u00edc\u00ed vedle sebe v t\u00e9\u017ee uli\u010dce supermarketu nakonec zaplat\u00ed za stejnou polo\u017eku r\u016fzn\u00e9 ceny \u2013 ne kv\u016fli nedostatku, ale proto, \u017ee syst\u00e9m v\u00ed, \u017ee na jednoho \u010dlov\u011bka lze tla\u010dit v\u00edce ne\u017e na druh\u00e9ho.<\/span><\/p>\n<p><span dir=\"auto\">To u\u017e nen\u00ed sci-fi. \u0158et\u011bzce supermarket\u016f st\u00e1le \u010dast\u011bji zav\u00e1d\u011bj\u00ed digit\u00e1ln\u00ed etikety na reg\u00e1lech a nahrazuj\u00ed tradi\u010dn\u00ed pap\u00edrov\u00e9 cenovky elektronick\u00fdmi displeji p\u0159\u00edmo propojen\u00fdmi s centralizovan\u00fdmi syst\u00e9my stanovov\u00e1n\u00ed cen. Tyto etikety mohou m\u011bnit ceny okam\u017eit\u011b \u2013 ne p\u0159es noc, ne ka\u017ed\u00fd t\u00fdden, ale v re\u00e1ln\u00e9m \u010dase. Jedna zpr\u00e1va uk\u00e1zala, \u017ee obchody v zahrani\u010d\u00ed ji\u017e nyn\u00ed m\u011bn\u00ed ceny a\u017e 100kr\u00e1t denn\u011b. P\u0159esn\u011b tam to sm\u011b\u0159uje.<\/span><\/p>\n<blockquote id=\"v33658307211021620\" class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@write.in.cuteri\/video\/7636117581631327502\" data-video-id=\"7636117581631327502\"><p><iframe src=\"https:\/\/www.tiktok.com\/embed\/v2\/7636117581631327502?lang=cs&amp;referrer=https%3A%2F%2Funcutnews.ch%2Fder-einkauf-wird-zur-datenfalle-ki-analysiert-im-geschaeft-einkommen-verhalten-und-schmerzgrenze-jedes-kunden%2F\" name=\"__tt_embed__v33658307211021620\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" data-mce-fragment=\"1\"><\/iframe><\/p><\/blockquote>\n<p><span dir=\"auto\">V\u011bt\u0161ina lid\u00ed proch\u00e1zej\u00edc\u00edch t\u011bmito obchody si nev\u0161imne kamer namontovan\u00fdch v uli\u010dk\u00e1ch, nad pokladnami nebo p\u0159\u00edmo na displej\u00edch. P\u0159edpokl\u00e1daj\u00ed, \u017ee slou\u017e\u00ed k prevenci kr\u00e1de\u017e\u00ed. Ve skute\u010dnosti se tyto syst\u00e9my roz\u0161i\u0159uj\u00ed do s\u00edt\u00ed pro sledov\u00e1n\u00ed chov\u00e1n\u00ed, kter\u00e9 jsou navr\u017eeny tak, aby sledovaly, jak dlouho se n\u011bkdo d\u00edv\u00e1 na produkt, kter\u00e9 uli\u010dky nav\u0161t\u011bvuje, jak rychle se rozhoduje, jak\u00e9 zna\u010dky pravideln\u011b kupuje a st\u00e1le \u010dast\u011bji i to, k\u00fdm je jako jednotlivec.<\/span><\/p>\n<p><span dir=\"auto\">Supermarkety ji\u017e vytv\u00e1\u0159ej\u00ed rozs\u00e1hl\u00e9 profily spot\u0159ebitel\u016f pomoc\u00ed historie n\u00e1kup\u016f, chov\u00e1n\u00ed p\u0159i prohl\u00ed\u017een\u00ed, online vyhled\u00e1v\u00e1n\u00ed a dat t\u0159et\u00edch stran, aby odvodily v\u0161e od ekonomick\u00e9ho statusu a zdrav\u00ed a\u017e po strukturu rodiny. Obchody mohou klasifikovat z\u00e1kazn\u00edky jako \u201enecitliv\u00e9 na cenu\u201c nebo identifikovat lidi na z\u00e1klad\u011b jejich \u017eivotn\u00edho stylu a n\u00e1kupn\u00edho chov\u00e1n\u00ed. Dob\u0159e si promyslete, co to znamen\u00e1, jakmile se um\u011bl\u00e1 inteligence zkombinuje s dynamick\u00fdmi cenov\u00fdmi syst\u00e9my.<\/span><\/p>\n<p><span dir=\"auto\">Pokud syst\u00e9m v\u00ed, \u017ee vyd\u011bl\u00e1v\u00e1te 250 000 dolar\u016f ro\u010dn\u011b, \u0159\u00edd\u00edte luxusn\u00ed auto, kupujete si drah\u00e9 biopotraviny a b\u011b\u017en\u011b nakupujete, ani\u017e byste v\u011bnovali pozornost cen\u00e1m, pro\u010d by v\u00e1m nab\u00edzel stejnou cenu jako n\u011bkomu, kdo \u017eije od v\u00fdplaty k v\u00fdplat\u011b? Cel\u00fdm \u00fa\u010delem monitorov\u00e1n\u00ed cen je ur\u010dit maxim\u00e1ln\u00ed \u010d\u00e1stku, kterou jste VY osobn\u011b ochotni zaplatit.<\/span><\/p>\n<p><span dir=\"auto\">To se nijak neli\u0161\u00ed od toho, co leteck\u00e9 spole\u010dnosti ji\u017e d\u011blaj\u00ed online. Pokud opakovan\u011b vyhled\u00e1v\u00e1te let, cena se n\u00e1hle zv\u00fd\u0161\u00ed. Pokud hled\u00e1te hotely z bohat\u00e9ho PS\u010c, ceny se zv\u00fd\u0161\u00ed. Pokud pou\u017e\u00edv\u00e1te MacBook, rezerva\u010dn\u00ed weby v\u00e1s mohou p\u0159esm\u011brovat na dra\u017e\u0161\u00ed mo\u017enosti. EPIC dokonce zd\u016fraznil p\u0159\u00edpady, kdy Target \u00fadajn\u011b zobrazoval ve sv\u00e9 aplikaci vy\u0161\u0161\u00ed ceny, \u010d\u00edm bl\u00ed\u017ee byl spot\u0159ebitel k obchodu. Nyn\u00ed p\u0159eneste stejn\u00fd model p\u0159\u00edmo do supermarketu \u2013 tentokr\u00e1t v\u00e1s v\u0161ak obchod s\u00e1m sleduje v re\u00e1ln\u00e9m \u010dase.<\/span><\/p>\n<p><span dir=\"auto\">Digit\u00e1ln\u00ed \u0161t\u00edtky na reg\u00e1lech jsou mechanismem, kter\u00fd to umo\u017e\u0148uje, proto\u017ee jakmile se ceny stanou elektronick\u00fdmi, ji\u017e nejsou fixn\u00ed. St\u00e1vaj\u00ed se flexibiln\u00edmi, personalizovan\u00fdmi a p\u0159izp\u016fsobiv\u00fdmi v re\u00e1ln\u00e9m \u010dase. \u0158et\u011bzce supermarket\u016f v sou\u010dasn\u00e9 dob\u011b trvaj\u00ed na tom, \u017ee pro cenov\u00e1 rozhodnut\u00ed nepou\u017e\u00edvaj\u00ed rozpozn\u00e1v\u00e1n\u00ed obli\u010deje, ale vl\u00e1dy a korporace v\u017edy pop\u00edraj\u00ed, kam syst\u00e9m sm\u011b\u0159uje, dokud nen\u00ed infrastruktura ji\u017e na m\u00edst\u011b. Pro\u010d instalovat kamery v\u0161ude, kdy\u017e sta\u010d\u00ed statick\u00e1 cenovka?<\/span><\/p>\n<p><span dir=\"auto\">Odpov\u011b\u010f zn\u00ed: proto\u017ee dlouhodob\u00fdm c\u00edlem je personalizovan\u00e9 ceny p\u0159\u00edmo propojen\u00e9 s behavior\u00e1ln\u00edmi profily. Cht\u011bj\u00ed zn\u00e1t va\u0161e \u00fatratov\u00e9 n\u00e1vyky, va\u0161e rutiny, va\u0161i \u00farove\u0148 p\u0159\u00edjm\u016f, va\u0161e v\u011brnostn\u00ed karty, historii va\u0161ich n\u00e1kup\u016f a v kone\u010dn\u00e9m d\u016fsledku i va\u0161i samotnou biometrickou identitu. Jakmile se tyto syst\u00e9my slou\u010d\u00ed, v\u00e1\u0161 obli\u010dej se v podstat\u011b stane va\u0161\u00edm \u010d\u00e1rov\u00fdm k\u00f3dem. Z ka\u017ed\u00e9ho jednotliv\u00e9ho spot\u0159ebitele vym\u00e1\u010dknou co nejv\u00edce. To u\u017e nen\u00ed kapitalismus; je to drav\u00e1 praktika.<\/span><\/p>\n<p><span dir=\"auto\">Lid\u00e9 nech\u00e1pou hodnotu dat, proto\u017ee se st\u00e1le pova\u017euj\u00ed za z\u00e1kazn\u00edky. Ve skute\u010dnosti se sami stali komoditou.<\/span><\/p>\n<p><span dir=\"auto\">Ironi\u00ed je, \u017ee velkou \u010d\u00e1st tohoto sledov\u00e1n\u00ed umo\u017enili sami spot\u0159ebitel\u00e9. Zaregistrovali se do v\u011brnostn\u00edch program\u016f, aby u\u0161et\u0159ili pades\u00e1t cent\u016f za kuku\u0159i\u010dn\u00e9 lup\u00ednky. Stahovali si aplikace se slevov\u00fdmi kup\u00f3ny. Dovolili slou\u010dit data o poloze, historii n\u00e1kup\u016f a platebn\u00ed syst\u00e9my do jednoho behavior\u00e1ln\u00edho profilu, proto\u017ee se to v dan\u00e9 dob\u011b zd\u00e1lo pohodln\u00e9. Nyn\u00ed jsou tato data proti nim monetizov\u00e1na.<\/span><\/p>\n<p><span dir=\"auto\">A k tomu v\u0161emu doch\u00e1z\u00ed. Bohat\u00ed budou ti\u0161e platit v\u00edce, proto\u017ee syst\u00e9m v\u00ed, \u017ee si to mohou dovolit. St\u0159edn\u00ed t\u0159\u00edda bude algoritmicky tla\u010dena. Lid\u00e9 pod finan\u010dn\u00edm tlakem by mohli dost\u00e1vat do\u010dasn\u00e9 slevy, jejich\u017e c\u00edlem je maximalizovat spot\u0159ebu a z\u00e1rove\u0148 si zachovat z\u00e1vislost. Ka\u017ed\u00fd bude nucen platit maxim\u00e1ln\u00ed cenu \u2013 na z\u00e1klad\u011b toho, co pro n\u011bj \u201emaxim\u00e1ln\u00ed cena\u201c individu\u00e1ln\u011b znamen\u00e1. Samotn\u00e9 stanovov\u00e1n\u00ed cen se stane psychologickou manipulac\u00ed, \u0159\u00edzenou modely strojov\u00e9ho u\u010den\u00ed, kter\u00e9 neust\u00e1le testuj\u00ed lidsk\u00e9 chov\u00e1n\u00ed.<\/span><\/p>\n<p><span dir=\"auto\">\u010c\u00edm v\u00edce o v\u00e1s syst\u00e9m v\u00ed, t\u00edm p\u0159esn\u011bji dok\u00e1\u017ee vypo\u010d\u00edtat maxim\u00e1ln\u00ed \u010d\u00e1stku, kterou z v\u00e1s m\u016f\u017ee z\u00edskat, ani\u017e by ztratil prodej. Proto sb\u011br dat nikdy nekon\u010d\u00ed.<\/span><\/p>\n<p><span dir=\"auto\">Lid\u00e9 v\u011b\u0159\u00ed, \u017ee tyto syst\u00e9my jsou postaveny pro pohodl\u00ed. Ve skute\u010dnosti jsou postaveny proto, \u017ee informace se staly nejcenn\u011bj\u0161\u00ed komoditou v glob\u00e1ln\u00ed ekonomice. Jakmile v\u00e1s firmy znaj\u00ed l\u00e9pe ne\u017e vy sami sebe, ceny ji\u017e neodr\u00e1\u017eej\u00ed nab\u00eddku a popt\u00e1vku. Odr\u00e1\u017eej\u00ed v\u00e1\u0161 osobn\u00ed pr\u00e1h bolesti.<\/span><\/p>\n<p><span dir=\"auto\">Ve\u0159ejnost pln\u011b pochop\u00ed, co se stalo, a\u017e v den, kdy dva lid\u00e9 porovnaj\u00ed sv\u00e9 \u00fa\u010dtenky a zjist\u00ed, \u017ee stroj se rozhodl, \u017ee jeden z nich mus\u00ed zaplatit v\u00edce \u2013 jednodu\u0161e proto, \u017ee algoritmus ur\u010dil, \u017ee si to m\u016f\u017ee dovolit.<\/span><\/p>\n<p><strong><em><span dir=\"auto\">Od Martina Armstronga<\/span><\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-8c57238 quelle dc-has-condition dc-condition-empty elementor-widget elementor-widget-heading\" data-id=\"8c57238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 10pt;\"><a href=\"https:\/\/www.lewrockwell.com\/2026\/05\/martin-armstrong\/the-grocery-store-is-becoming-a-surveillance-center\/\" target=\"_blank\" rel=\"nofollow noopener\"><span dir=\"auto\">Zdroj<\/span><\/a><\/span><\/h3>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dokonce i obchody s potravinami se nyn\u00ed m\u011bn\u00ed v sledovac\u00ed centra. Lid\u00e9 st\u00e1le v\u011b\u0159\u00ed, \u017ee&#8230;<\/p>\n","protected":false},"author":2,"featured_media":107116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[8231,350,1430,2194],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/107115"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=107115"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/107115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/107116"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=107115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=107115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=107115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}