{"id":105534,"date":"2026-04-29T06:26:47","date_gmt":"2026-04-29T04:26:47","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=105534"},"modified":"2026-04-29T06:26:47","modified_gmt":"2026-04-29T04:26:47","slug":"brusel-chce-nase-vyhledavaci-data-eu-saha-po-datovem-pokladu-googlu","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/04\/29\/brusel-chce-nase-vyhledavaci-data-eu-saha-po-datovem-pokladu-googlu\/","title":{"rendered":"Brusel chce na\u0161e vyhled\u00e1vac\u00ed data: EU sah\u00e1 po datov\u00e9m pokladu Googlu"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<h3><strong><span dir=\"auto\">Brusel sah\u00e1 po datov\u00e9m pokladu ob\u010dan\u016f<\/span><\/strong><\/h3>\n<p><span dir=\"auto\">Evropsk\u00e1 unie dlouho tvrdila, \u017ee chce omezit velk\u00e9 technologick\u00e9 firmy a chr\u00e1nit soukrom\u00ed lid\u00ed. Nyn\u00ed se v\u0161ak ukazuje jin\u00fd obraz: Brusel ze v\u0161ech m\u00edst usiluje o to, aby donutil Google sd\u00edlet ur\u010dit\u00e1 data z vyhled\u00e1v\u00e1n\u00ed u\u017eivatel\u016f se t\u0159et\u00edmi stranami. Ofici\u00e1ln\u011b se tak d\u011bje ve jm\u00e9nu konkurence. Ve skute\u010dnosti jde o nejcenn\u011bj\u0161\u00ed zdroj digit\u00e1ln\u00edho v\u011bku: na\u0161e data.<\/span><\/p>\n<p><span dir=\"auto\">V r\u00e1mci\u00a0<\/span><a href=\"https:\/\/digital-markets-act.ec.europa.eu\/dma100209-consultation-proposed-measures-google-search-data-sharing_en\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/digital-markets-act.ec.europa.eu\/dma100209-consultation-proposed-measures-google-search-data-sharing_en\"><span dir=\"auto\">z\u00e1kona o digit\u00e1ln\u00edch trz\u00edch (DMA)<\/span><\/a><span dir=\"auto\">\u00a0Evropsk\u00e1 komise zkoum\u00e1 opat\u0159en\u00ed, kter\u00e1 by mohla od Googlu vy\u017eadovat sd\u00edlen\u00ed vyhled\u00e1vac\u00edch dotaz\u016f, chov\u00e1n\u00ed p\u0159i kliknut\u00ed, \u00fadaj\u016f o viditelnosti a hodnocen\u00ed s konkurenc\u00ed prost\u0159ednictv\u00edm technick\u00fdch rozhran\u00ed. Co zn\u00ed technokraticky, ve skute\u010dnosti znamen\u00e1, \u017ee informace, kter\u00e9 miliony Evropan\u016f denn\u011b generuj\u00ed s ka\u017ed\u00fdm vyhled\u00e1v\u00e1n\u00edm, budou systematicky zve\u0159ej\u0148ov\u00e1ny.<\/span><\/p>\n<p><span dir=\"auto\">Proto\u017ee vyhled\u00e1vac\u00ed data jsou mnohem v\u00edc ne\u017e jen ne\u0161kodn\u00e9 sloupce \u010d\u00edsel. Odhaluj\u00ed, o co se lid\u00e9 zaj\u00edmaj\u00ed, \u010deho se boj\u00ed, jak\u00e9 nemoci zkoumaj\u00ed, jak\u00e9 finan\u010dn\u00ed starosti je tr\u00e1p\u00ed a jak\u00e9 politick\u00e9 ot\u00e1zky je znepokojuj\u00ed. Vyhled\u00e1va\u010de \u010dasto znaj\u00ed intimn\u00ed aspekty \u017eivota lid\u00ed l\u00e9pe ne\u017e kter\u00e1koli soci\u00e1ln\u00ed s\u00ed\u0165.<\/span><\/p>\n<p><span dir=\"auto\">Brusel tuto iniciativu prezentuje jako boj proti monopol\u016fm. C\u00edlem je podpo\u0159it konkurenci a umo\u017enit inovace. Kritici v\u0161ak varuj\u00ed, \u017ee i anonymizovan\u00e9 datov\u00e9 soubory lze s dostatkem dal\u0161\u00edch informac\u00ed \u010dasto vysledovat k jednotlivc\u016fm. Zejm\u00e9na ve v\u011bku um\u011bl\u00e9 inteligence hodnota takov\u00fdch datov\u00fdch tok\u016f enormn\u011b roste.<\/span><\/p>\n<p><span dir=\"auto\">Z\u00e1sadn\u00ed ot\u00e1zkou tedy nen\u00ed, zda by m\u011bl b\u00fdt Google regulov\u00e1n. Ot\u00e1zkou je: Pro\u010d se Evropsk\u00e1 komise domn\u00edv\u00e1, \u017ee v\u011bt\u0161\u00ed sd\u00edlen\u00ed dat automaticky znamen\u00e1 v\u011bt\u0161\u00ed svobodu?<\/span><\/p>\n<p><span dir=\"auto\">Zat\u00edmco ob\u010dan\u00e9 mus\u00ed dodr\u017eovat st\u00e1le p\u0159\u00edsn\u011bj\u0161\u00ed p\u0159edpisy na ochranu osobn\u00edch \u00fadaj\u016f, na st\u00e1tem \u0159\u00edzenou restrukturalizaci trhu se n\u00e1hle zd\u00e1 platit jin\u00fd standard. Kdy\u017e se citliv\u00e9 informace z vyhled\u00e1v\u00e1n\u00ed stanou komoditou geopolitick\u00e9 pr\u016fmyslov\u00e9 politiky, je ned\u016fv\u011bra v\u00edce ne\u017e pochopiteln\u00e1.<\/span><\/p>\n<p><span dir=\"auto\">Brusel \u0159\u00edk\u00e1, \u017ee jde o konkurenci. Mnoho Evropan\u016f si pravd\u011bpodobn\u011b uv\u011bdom\u00ed: Nakonec jde op\u011bt o jejich data.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brusel sah\u00e1 po datov\u00e9m pokladu ob\u010dan\u016f Evropsk\u00e1 unie dlouho tvrdila, \u017ee chce omezit velk\u00e9 technologick\u00e9&#8230;<\/p>\n","protected":false},"author":2,"featured_media":105535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[640,1620,3693],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/105534"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=105534"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/105534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/105535"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=105534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=105534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=105534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}