{"id":105305,"date":"2026-04-25T00:13:34","date_gmt":"2026-04-24T22:13:34","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=105305"},"modified":"2026-04-23T08:10:38","modified_gmt":"2026-04-23T06:10:38","slug":"digitalni-ekonomika-jak-je-evropa-rozdelena-tvari-v-tvar-explozi-online-her","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/04\/25\/digitalni-ekonomika-jak-je-evropa-rozdelena-tvari-v-tvar-explozi-online-her\/","title":{"rendered":"Digit\u00e1ln\u00ed ekonomika: Jak je Evropa rozd\u011blena tv\u00e1\u0159\u00ed v tv\u00e1\u0159 explozi online her"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><span dir=\"auto\">Evropsk\u00fd z\u00e1bavn\u00ed a hazardn\u00ed pr\u016fmysl proch\u00e1z\u00ed hlubokou struktur\u00e1ln\u00ed transformac\u00ed. Daleko od obvykl\u00fdch kli\u0161\u00e9, ned\u00e1vn\u00e1 makroekonomick\u00e1 data odhaluj\u00ed sektor v hodnot\u011b p\u0159es 123 miliard eur, kter\u00fd se nach\u00e1z\u00ed mezi zrychlenou digitalizac\u00ed a v\u00fdrazn\u00fdmi region\u00e1ln\u00edmi rozd\u00edly. Vzhledem k tomu, \u017ee digit\u00e1ln\u00ed ekonomika m\u011bn\u00ed spot\u0159ebitelsk\u00e9 n\u00e1vyky, evropsk\u00fd hern\u00ed trh dokonale ilustruje p\u0159echod od tradi\u010dn\u00edho fyzick\u00e9ho modelu k mobiln\u00ed dominanci.<\/span><\/p>\n<h3 class=\"wp-block-heading\"><span dir=\"auto\">Kolos\u00e1ln\u00ed trh uprost\u0159ed digit\u00e1ln\u00ed transformace<\/span><\/h3>\n<p><span dir=\"auto\">Podle nejnov\u011bj\u0161\u00edch \u00fadaj\u016f zve\u0159ejn\u011bn\u00fdch EGBA (Evropsk\u00e1 asociace pro hazardn\u00ed hry a s\u00e1zen\u00ed) a H2 Gambling Capital vygeneroval evropsk\u00fd trh s hazardn\u00edmi hrami v roce 2024 hrub\u00e9 tr\u017eby z hazardn\u00edch her (GGR) ve v\u00fd\u0161i 123,4 miliardy eur, co\u017e p\u0159edstavuje 5% n\u00e1r\u016fst oproti p\u0159edchoz\u00edmu roku. Zat\u00edmco sektor kamenn\u00fdch her si st\u00e1le dr\u017e\u00ed lv\u00ed pod\u00edl se 75,5 miliardami eur, skute\u010dn\u00fd impuls r\u016fstu spo\u010d\u00edv\u00e1 v online distribuci.<\/span><\/p>\n<p><span dir=\"auto\">Digit\u00e1ln\u00ed pod\u00edl se zv\u00fd\u0161il z 37 % v roce 2023 na 39 % v roce 2024, p\u0159i\u010dem\u017e tr\u017eby dos\u00e1hly 47,9 miliardy eur. Projekce nazna\u010duj\u00ed, \u017ee by se tento pod\u00edl m\u011bl do roku 2029 vy\u0161plhat na 45 %. Tento p\u0159echod je vysv\u011btlen posunem v nejobl\u00edben\u011bj\u0161\u00edch produktech: zat\u00edmco celkov\u00e9mu trhu dominuj\u00ed loterie (38 miliard eur) a fyzick\u00e9 hrac\u00ed automaty, digit\u00e1ln\u00edmu prostoru dominuj\u00ed kasinov\u00e9 hry (45 % online trhu) a sportovn\u00ed s\u00e1zen\u00ed (29 %).<\/span><\/p>\n<h3 class=\"wp-block-heading\"><span dir=\"auto\">Dvourychlostn\u00ed Evropa: propast mezi Severem a Jihem<\/span><\/h3>\n<p><span dir=\"auto\">Anal\u00fdza dat ukazuje, \u017ee Evropa zdaleka nen\u00ed homogenn\u00edm trhem. Mezi n\u00e1rody existuje skute\u010dn\u00e1 digit\u00e1ln\u00ed propast.<\/span><\/p>\n<p><span dir=\"auto\">Na jedn\u00e9 stran\u011b vykazuj\u00ed seversk\u00e9 zem\u011b a Spojen\u00e9 kr\u00e1lovstv\u00ed p\u016fsobivou digit\u00e1ln\u00ed vysp\u011blost. \u0160v\u00e9dsko je v tomto ohledu na prvn\u00edm m\u00edst\u011b s m\u00edrou penetrace online 68,3 %, t\u011bsn\u011b n\u00e1sledovan\u00e9 Finskem a D\u00e1nskem (68,1 %). Spojen\u00e9 kr\u00e1lovstv\u00ed, jeden z nejvysp\u011blej\u0161\u00edch trh\u016f na sv\u011bt\u011b, samo o sob\u011b generuje online p\u0159\u00edjmy ve v\u00fd\u0161i 11,1 miliardy eur z celkov\u00e9ho trhu ve v\u00fd\u0161i 19,8 miliardy eur.<\/span><\/p>\n<p><span dir=\"auto\">Na druhou stranu, hlavn\u00ed kontinent\u00e1ln\u00ed a ji\u017en\u00ed mocnosti z\u016fst\u00e1vaj\u00ed hluboce oddan\u00e9 fyzick\u00e9mu modelu. It\u00e1lie, p\u0159esto\u017ee je nejv\u011bt\u0161\u00edm evropsk\u00fdm trhem co do objemu (21,0 miliard EUR v hrub\u00e9m hrub\u00e9m zisku), m\u00e1 m\u00edru penetrace online pouze 21,7 %. N\u011bmecko (22,6 %) a \u0160pan\u011blsko (14,2 %) vykazuj\u00ed podobn\u00e9 profily, kde kamenn\u00e9 provozovny a n\u00e1rodn\u00ed loterie nad\u00e1le dominuj\u00ed struktu\u0159e popt\u00e1vky.<\/span><\/p>\n<h3 class=\"wp-block-heading\"><span dir=\"auto\">Mobiln\u00ed revoluce a n\u00e1stup nov\u00fdch hr\u00e1\u010d\u016f<\/span><\/h3>\n<p><span dir=\"auto\">Hlavn\u00edm motorem t\u00e9to digitalizace je nepochybn\u011b \u0161irok\u00e9 roz\u0161\u00ed\u0159en\u00ed chytr\u00fdch telefon\u016f. V roce 2024 poch\u00e1zelo 58 % p\u0159\u00edjm\u016f z online her v Evrop\u011b z mobiln\u00edch za\u0159\u00edzen\u00ed a\u00a0<\/span><a title=\"\" href=\"https:\/\/www.egba.eu\/uploads\/2025\/03\/250324-EGBA-European-Gaming-Market-Key-Figures-2025-Edition.pdf\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">o\u010dek\u00e1v\u00e1 se, \u017ee do roku 2029 toto \u010d\u00edslo dos\u00e1hne 67 %.<\/span><\/a><span dir=\"auto\">\u00a0Evrop\u0161t\u00ed spot\u0159ebitel\u00e9 nyn\u00ed po\u017eaduj\u00ed okam\u017eitou dostupnost, bezprobl\u00e9mov\u00e9 u\u017eivatelsk\u00e9 rozhran\u00ed a rychl\u00e9 transakce.<\/span><\/p>\n<p><span dir=\"auto\">Pr\u00e1v\u011b v tomto kontextu siln\u00e9 popt\u00e1vky po mobiln\u00edch za\u0159\u00edzen\u00edch se nov\u00fdm hr\u00e1\u010d\u016fm da\u0159\u00ed etablovat se proti zaveden\u00fdm monopol\u016fm. Nap\u0159\u00edklad modern\u00ed platformy, jako je\u00a0<\/span><a title=\"\" href=\"https:\/\/slottgrand.com\/fr\/\" target=\"_blank\" rel=\"noopener nofollow\"><span dir=\"auto\">Slott<\/span><\/a><span dir=\"auto\">\u00a0, nov\u00e9 online kasino ve Francii, tohoto trendu vyu\u017e\u00edvaj\u00ed t\u00edm, \u017ee nab\u00edzej\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek optimalizovan\u00fd pro chytr\u00e9 telefony, integruj\u00edc\u00ed jak kasinov\u00e9 hry nov\u00e9 generace, tak i \u017eiv\u00e9 s\u00e1zen\u00ed. Tito agiln\u00ed oper\u00e1to\u0159i p\u0159\u00edmo spl\u0148uj\u00ed o\u010dek\u00e1v\u00e1n\u00ed publika, kter\u00e9 konzumuje z\u00e1bavu fragmentovan\u00fdm a mobiln\u00edm zp\u016fsobem.<\/span><\/p>\n<h3 class=\"wp-block-heading\"><span dir=\"auto\">Kdo jsou evrop\u0161t\u00ed online hr\u00e1\u010di?<\/span><\/h3>\n<p><span dir=\"auto\">Demografick\u00fd profil online hr\u00e1\u010d\u016f tak\u00e9 zpochyb\u0148uje n\u011bkter\u00e9 p\u0159edsudky. Podle zpr\u00e1vy o udr\u017eitelnosti EGBA z roku 2025, kter\u00e1 shroma\u017e\u010fuje data z 38,6 milionu aktivn\u00edch z\u00e1kaznick\u00fdch \u00fa\u010dt\u016f,\u00a0<\/span><a title=\"\" href=\"https:\/\/www.egba.eu\/uploads\/2025\/07\/250709-EGBA-Annual-Sustainability-Report-2025-Final.pdf\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">je publikum p\u0159ev\u00e1\u017en\u011b mu\u017esk\u00e9 (75 %)<\/span><\/a><span dir=\"auto\">\u00a0.<\/span><\/p>\n<p><span dir=\"auto\">V\u011bkov\u00e9 slo\u017een\u00ed v\u0161ak ukazuje spot\u0159ebitelskou z\u00e1kladnu, kter\u00e1 je v ekonomick\u00e9m \u017eivot\u011b velmi aktivn\u00ed:<\/span><\/p>\n<ul>\n<li><strong><span dir=\"auto\">26\u201335 let<\/span><\/strong><span dir=\"auto\">\u00a0: 29 %<\/span><\/li>\n<li><strong><span dir=\"auto\">36\u201350 let<\/span><\/strong><span dir=\"auto\">\u00a0: 29 %<\/span><\/li>\n<li><strong><span dir=\"auto\">18\u201325 let<\/span><\/strong><span dir=\"auto\">\u00a0: 24 %<\/span><\/li>\n<\/ul>\n<p><span dir=\"auto\">V\u011bkov\u00e1 skupina 26\u201350 let tak tvo\u0159\u00ed j\u00e1dro trhu (58 %), co\u017e p\u0159edstavuje aktivn\u00ed, propojenou populaci s disponibiln\u00edm p\u0159\u00edjmem pro digit\u00e1ln\u00ed volno\u010dasov\u00e9 aktivity.<\/span><\/p>\n<h3 class=\"wp-block-heading\"><span dir=\"auto\">Z\u00e1v\u011br<\/span><\/h3>\n<p><span dir=\"auto\">Evropsk\u00fd trh s hazardn\u00edmi hrami odr\u00e1\u017e\u00ed sou\u010dasn\u00e9 ekonomick\u00e9 transformace. Nevyhnuteln\u00e1 digitalizace sektoru, poh\u00e1n\u011bn\u00e1 mobiln\u00edmi technologiemi a p\u0159\u00edchodem inovativn\u00edch platforem, m\u011bn\u00ed rovnov\u00e1hu sil. Zat\u00edmco ji\u017en\u00ed Evropa se st\u00e1le br\u00e1n\u00ed kv\u016fli tradici, digit\u00e1ln\u00ed model vnucovan\u00fd severn\u00ed Evropou a Spojen\u00fdm kr\u00e1lovstv\u00edm dl\u00e1\u017ed\u00ed cestu pro budoucnost z\u00e1bavn\u00edho pr\u016fmyslu.<\/span><\/p>\n<p><a href=\"https:\/\/reseauinternational.net\/economie-numerique-comment-leurope-se-divise-face-a-lexplosion-des-jeux-en-ligne\/\">Zdroj<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evropsk\u00fd z\u00e1bavn\u00ed a hazardn\u00ed pr\u016fmysl proch\u00e1z\u00ed hlubokou struktur\u00e1ln\u00ed transformac\u00ed. Daleko od obvykl\u00fdch kli\u0161\u00e9, ned\u00e1vn\u00e1 makroekonomick\u00e1&#8230;<\/p>\n","protected":false},"author":2,"featured_media":105306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[1042,283,6859,6115],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/105305"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=105305"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/105305\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/105306"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=105305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=105305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=105305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}