{"id":105085,"date":"2026-04-21T05:47:35","date_gmt":"2026-04-21T03:47:35","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=105085"},"modified":"2026-04-21T05:47:35","modified_gmt":"2026-04-21T03:47:35","slug":"turo-nova-hvezda-sdilene-ekonomiky-s-prezdivkou-airbnb-pro-auta","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/04\/21\/turo-nova-hvezda-sdilene-ekonomiky-s-prezdivkou-airbnb-pro-auta\/","title":{"rendered":"Turo: Nov\u00e1 hv\u011bzda sd\u00edlen\u00e9 ekonomiky s p\u0159ezd\u00edvkou Airbnb pro auta"},"content":{"rendered":"
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Na trhu existuje n\u011bkolik platforem pro pou\u017e\u00edv\u00e1n\u00ed sd\u00edlen\u00fdch automobil\u016f, ov\u0161em nyn\u00ed se zd\u00e1, \u017ee se na v\u00fdslun\u00ed dost\u00e1v\u00e1 nov\u00fd hr\u00e1\u010d, kter\u00fd se chyst\u00e1 zm\u011bnit pravidla hry. Spole\u010dnost Turo<\/a>, kter\u00e1 vypad\u00e1 jako b\u011b\u017en\u00e1 aplikace, se mo\u017en\u00e1 brzy za\u010dne obchodovat na akciov\u00e9 burze, kdy\u017e prvn\u00ed pokus na\u010dasovan\u00fd na za\u010d\u00e1tek lo\u0148sk\u00e9ho roku nevy\u0161el.<\/p>\n

Nen\u00ed to b\u011b\u017en\u00e1 p\u016fj\u010dovna sd\u00edlen\u00fdch automobil\u016f, jak by se na prvn\u00ed pohled mohlo zd\u00e1t. Turo je sice aplikac\u00ed pro p\u016fj\u010dov\u00e1n\u00ed vozidel, jak\u00fdch se na trhu, tak\u00e9 v\u00a0\u010cesk\u00e9 republice, vyskytuje n\u011bkolik, p\u0159esto tu najdeme podstatn\u00fd rozd\u00edl: Toto tr\u017ei\u0161t\u011b zprost\u0159edkov\u00e1v\u00e1 zap\u016fj\u010den\u00ed vozidla p\u0159\u00edmo od jeho majitele. Podobn\u011b si dnes m\u016f\u017eeme na kr\u00e1tkodob\u00fd pobyt pronajmout pokoj, byt nebo d\u016fm p\u0159\u00edmo od majitel\u016f p\u0159es aplikaci Airbnb. Ne nadarmo se proto aplikace Turo p\u0159ezd\u00edv\u00e1 Airbnb pro auta.<\/p>\n

P\u0159esto\u017ee se jedn\u00e1 o zcela revolu\u010dn\u00ed p\u0159\u00edstup k\u00a0p\u016fj\u010dov\u00e1n\u00ed vozidel, Turo nen\u00ed \u00fapln\u011b nov\u00e1 spole\u010dnost. Byla zalo\u017eena ji\u017e v\u00a0roce 2009<\/a> a na trh vstoupila v\u00a0americk\u00e9m Bostonu p\u016fvodn\u011b pod n\u00e1zvem RelayRides. Ji\u017e tehdy bylo mo\u017en\u00e9 si automobil p\u016fj\u010dit p\u0159\u00edmo od jeho majitele (peer-to-peer koncept), av\u0161ak tehdej\u0161\u00ed technologie je\u0161t\u011b neumo\u017e\u0148ovaly tak flexibiln\u00ed vyu\u017eit\u00ed \u201eappky\u201c, jako je tomu dnes.<\/p>\n

Abyste toti\u017e mohli sv\u016fj v\u016fz nab\u00eddnout p\u0159\u00edpadn\u00fdm z\u00e1jemc\u016fm o p\u016fj\u010den\u00ed, museli jste v\u00a0n\u011bm m\u00edt instalovan\u00e9 za\u0159\u00edzen\u00ed, kter\u00e9 um\u011blo monitorovat vozidlo p\u0159es GPS, zamyk\u00e1n\u00ed a odemyk\u00e1n\u00ed na d\u00e1lku nebo bylo nutn\u00e9 m\u00edt syst\u00e9m, kter\u00fd umo\u017e\u0148oval v\u016fz zprovoznit jen tomu, kdo si jeho p\u016fj\u010den\u00ed objednal a zaplatil. V\u00a0sou\u010dasn\u00e9 dob\u011b jsou ji\u017e tyto p\u0159ek\u00e1\u017eky p\u0159ekon\u00e1ny, co\u017e cel\u00fd byznys model zna\u010dn\u011b zjednodu\u0161uje.<\/p>\n

Spole\u010dnost Turo postupn\u011b pronikala na trhy dal\u0161\u00edch americk\u00fdch m\u011bst, kdy\u017e z\u00edsk\u00e1vala povolen\u00ed pro provozov\u00e1n\u00ed jej\u00edch slu\u017eeb. V\u00a0letech 2016 a 2017 expandovala za hranice USA, a to nejprve do Kanady, co\u017e byl logick\u00fd a velice snadn\u00fd krok.<\/p>\n

Nicm\u00e9n\u011b v\u00a0roce 2018 se Turo dostalo na n\u011bmeck\u00fd trh, kdy\u017e koupilo tamn\u00ed aplikaci Croove. Covidov\u00e1 krize v\u0161ak dal\u0161\u00ed rozmach zastavila, p\u0159esn\u011bji \u0159e\u010deno \u2013 pozastavila. Vroce 2022 toti\u017e spole\u010dnost Turo skrze akvizice z\u00edskala podobn\u00e9 platformy v\u00a0dal\u0161\u00edch zem\u00edch, \u010d\u00edm\u017e se dost\u00e1vala na jejich trhy.<\/p>\n

V\u00a0sou\u010dasn\u00e9 dob\u011b je mo\u017en\u00e9 si p\u0159es aplikaci p\u016fj\u010dit vozidlo v\u00a0n\u011bkolika zem\u00edch sv\u011bta s\u00a0t\u00edm, \u017ee t\u011b\u017ei\u0161t\u011b byznysu je v\u00a0USA a Kanad\u011b. Vedle ji\u017e zm\u00edn\u011bn\u00fdch zem\u00edch Turo funguje ve Francii, Austr\u00e1lii nebo Spojen\u00e9m kr\u00e1lovstv\u00ed. Je v\u0161ak velice pravd\u011bpodobn\u00e9, \u017ee\u00a0 bude cht\u00edt expandovat na trhy v\u00a0dal\u0161\u00edch zem\u00edch po cel\u00e9m sv\u011bt\u011b. Podobn\u011b jako se to poda\u0159ilo spole\u010dnostem provozuj\u00edc\u00edm aplikace pro taxislu\u017eby, tedy zejm\u00e9na Uber nebo Bolt.<\/p>\n

V\u00a0sou\u010dasn\u00e9 dob\u011b m\u00e1 Turo podle port\u00e1lu ekonomick\u00e9ho magaz\u00ednu Forbes v\u00a0nab\u00eddce v\u00edce ne\u017e 350 tis\u00edc vozidel a kolem 3,5 milionu aktivn\u00edch u\u017eivatel\u016f. Spole\u010dnost rovn\u011b\u017e ji\u017e p\u0159ekonala hranici jedn\u00e9 miliardy USD v\u00a0tr\u017eb\u00e1ch. Tak\u00e9 od roku 2022 vykazuje zisk<\/a> a posledn\u00ed ve\u0159ejn\u011b zn\u00e1m\u00e1 \u010d\u00edsla se vztahuj\u00ed k\u00a0roku 2023, kdy Turo vyk\u00e1zalo \u010dist\u00fd zisk ve v\u00fd\u0161i necel\u00fdch 15 milion\u016f USD.<\/p>\n

K\u00a0dovr\u0161en\u00ed sv\u00e9ho usazen\u00ed mezi glob\u00e1ln\u00ed hr\u00e1\u010de ve sd\u00edlen\u00e9 ekonomice j\u00ed tak chyb\u00ed ji\u017e jen um\u00edstit sv\u00e9 akcie na burzu a st\u00e1t se ve\u0159ejn\u011b obchodovanou spole\u010dnost\u00ed. K\u00a0tomu ji\u017e Turo m\u011blo bl\u00edzko, proto\u017ee IPO (prim\u00e1rn\u00ed \u00fapis akci\u00ed) byl ji\u017e na spadnut\u00ed.<\/p>\n

Spole\u010dnost podala \u017e\u00e1dost o uveden\u00ed na akciov\u00fd trh v\u00a0lednu 2022. Jen\u017ee cel\u00fd proces se t\u00e1hl, a tak o t\u0159i roky pozd\u011bji od sv\u00e9ho z\u00e1m\u011bru ustoupila. D\u016fvodem bylo neut\u011b\u0161en\u00fd v\u00fdvoj na trhu, kter\u00fd by pravd\u011bpodobn\u011b znamenal ni\u017e\u0161\u00ed ne\u017e o\u010dek\u00e1van\u00fd v\u00fdnos z\u00a0akciov\u00e9ho \u00fapisu. Nicm\u00e9n\u011b port\u00e1l Yahoo! Finance<\/a> odhaduje tr\u017en\u00ed hodnotu spole\u010dnosti Turo na 1,26 miliardy USD.<\/p>\n

Diana Fatikov\u00e1, analyti\u010dka <\/strong>InvestaGo<\/strong><\/a><\/em><\/p>\n

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Na trhu existuje n\u011bkolik platforem pro pou\u017e\u00edv\u00e1n\u00ed sd\u00edlen\u00fdch automobil\u016f, ov\u0161em nyn\u00ed se zd\u00e1, \u017ee se…<\/p>\n","protected":false},"author":2,"featured_media":105086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[2074,45,3027],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/105085"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=105085"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/105085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/105086"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=105085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=105085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=105085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}