{"id":103106,"date":"2026-03-28T00:25:17","date_gmt":"2026-03-27T23:25:17","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=103106"},"modified":"2026-03-28T03:54:29","modified_gmt":"2026-03-28T02:54:29","slug":"ceske-domacnosti-stale-tapou-tohle-by-mel-vedet-kazdy-odberatel-energii","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/03\/28\/ceske-domacnosti-stale-tapou-tohle-by-mel-vedet-kazdy-odberatel-energii\/","title":{"rendered":"\u010cesk\u00e9 dom\u00e1cnosti st\u00e1le t\u00e1pou. Tohle by m\u011bl v\u011bd\u011bt ka\u017ed\u00fd odb\u011bratel energi\u00ed"},"content":{"rendered":"
<\/div>\n

\u010cesk\u00fd trh s energiemi se po n\u011bkolika bou\u0159liv\u00fdch letech po\u0159\u00e1dn\u011b prom\u011bnil. Z\u00e1kazn\u00edci sleduj\u00ed ceny pe\u010dliv\u011bji ne\u017e kdy d\u0159\u00edve, srovn\u00e1va\u010de za\u017e\u00edvaj\u00ed rekordn\u00ed n\u00e1v\u0161t\u011bvnost a lid\u00e9 jsou p\u0159ipraveni m\u011bnit dodavatele \u010dast\u011bji. Jen\u017ee spolu s\u00a0t\u00edm se vracej\u00ed i\u00a0star\u00e9 m\u00fdty \u2013 a nov\u00e9 vznikaj\u00ed.<\/strong><\/p>\n

Mnoho z nich vede z\u00e1kazn\u00edky k un\u00e1hlen\u00fdm rozhodnut\u00edm, kter\u00e1 se pozd\u011bji uk\u00e1\u017eou jako drah\u00e1 chyba. Alternativn\u00ed dodavatel energi\u00ed, spole\u010dnost Yello, proto upozor\u0148uje na nej\u010dast\u011bj\u0161\u00ed omyly a vysv\u011btluje, jak vypad\u00e1 realita. \u201eNa trhu se po\u0159\u00e1d opakuje n\u011bkolik stereotyp\u016f, kter\u00e9 z\u00e1kazn\u00edk\u016fm komplikuj\u00ed \u017eivot. Kdy\u017e se ale \u010dlov\u011bk zorientuje v z\u00e1kladn\u00edch principech, m\u016f\u017ee se rozhodovat mnohem klidn\u011bji a jist\u011bji,\u201c<\/em> uv\u00e1d\u00ed Viktor Proch\u00e1zka, z\u00e1stupce \u0159editele spole\u010dnosti Yello v \u010cesk\u00e9 republice<\/strong>.<\/p>\n

M\u00fdtus 1: Nejlevn\u011bj\u0161\u00ed nab\u00eddka je nejlep\u0161\u00ed<\/strong><\/p>\n

Jedn\u00edm z nejtrvalej\u0161\u00edch m\u00fdt\u016f je p\u0159esv\u011bd\u010den\u00ed, \u017ee nejlevn\u011bj\u0161\u00ed nab\u00eddka je automaticky ta nejlep\u0161\u00ed. Jen\u017ee takov\u00e9 maj\u00ed v\u011bt\u0161inou h\u00e1\u010dky \u2013 kr\u00e1tkou dobu platnosti, skryt\u00e9 podm\u00ednky nebo budouc\u00ed v\u00fdrazn\u00e9 zdra\u017een\u00ed.<\/p>\n

\u201ePokud n\u011bjak\u00fd dodavatel nab\u00edz\u00ed v\u00fdrazn\u011b ni\u017e\u0161\u00ed cenu oproti konkurenci, v\u017edy bych se m\u011bl s\u00e1m sebe zeptat: Jak dlouho ta cena vydr\u017e\u00ed a co se stane potom? Energetika toti\u017e nen\u00ed sout\u011b\u017e o\u00a0nejni\u017e\u0161\u00ed let\u00e1kovou cenu,\u201c<\/em> \u0159\u00edk\u00e1 Viktor Proch\u00e1zka<\/strong>. Proto je vhodn\u00e9 vyb\u00edrat s\u00a0opatrnost\u00ed a\u00a0nab\u00eddky porovn\u00e1vat.<\/p>\n

M\u00fdtus 2: Zm\u011bna dodavatele je slo\u017eit\u00e1 a m\u016f\u017ee zp\u016fsobit v\u00fdpadek elekt\u0159iny<\/strong><\/p>\n

Dal\u0161\u00ed hluboce zako\u0159en\u011bn\u00fd m\u00fdtus je pocit, \u017ee zm\u011bna dodavatele je slo\u017eit\u00e1 a riskantn\u00ed a m\u016f\u017ee v\u00e9st k v\u00fdpadku dod\u00e1vky. Tato obava \u010dasto zp\u016fsobuje, \u017ee lid\u00e9 z\u016fst\u00e1vaj\u00ed u nev\u00fdhodn\u00fdch tarif\u016f d\u00e9le, ne\u017e by m\u011bli.<\/p>\n

Ve skute\u010dnosti jde o administrativn\u00ed proces, kter\u00fd nem\u00e1 \u017e\u00e1dn\u00fd vliv na odb\u011br elekt\u0159iny. \u201eV\u0161echno, co se kolem zm\u011bny d\u011bje, se t\u00fdk\u00e1 pouze dokumentace, nikoliv veden\u00ed p\u0159ed domem. Zm\u011bna se dnes \u0159e\u0161\u00ed digit\u00e1ln\u011b, z\u00a0domova a bez stresu, proto\u017ee nov\u00fd dodavatel v\u011bt\u0161inou vy\u0159\u00edd\u00ed ve\u0161kerou administrativu za z\u00e1kazn\u00edka,\u201c<\/em> vysv\u011btluje Viktor Proch\u00e1zka<\/strong>. Kabelov\u00e9 veden\u00ed v zemi z\u016fst\u00e1v\u00e1 netknut\u00e9 a nic se kv\u016fli zm\u011bn\u011b fyzicky nep\u0159epojuje. Pr\u00e1v\u011b d\u00edky t\u00e9to administrativn\u00ed jednoduchosti se vyplat\u00ed situaci na trhu sledovat.<\/p>\n

M\u00fdtus 3: V\u0161ichni dodavatel\u00e9 jsou stejn\u00ed, li\u0161\u00ed se jen cenou<\/strong><\/p>\n

Z\u00e1kazn\u00edci se rovn\u011b\u017e \u010dasto domn\u00edvaj\u00ed, \u017ee jedin\u00fd rozd\u00edl mezi dodavateli je cena. Toto vn\u00edm\u00e1n\u00ed ale opom\u00edj\u00ed z\u00e1sadn\u00ed rozd\u00edly v p\u0159\u00edstupu, slu\u017eb\u00e1ch a dlouhodob\u00e9 pr\u00e1ci se z\u00e1kazn\u00edkem.<\/p>\n

N\u011bkte\u0159\u00ed dodavatel\u00e9 nab\u00edzej\u00ed poradensk\u00e9 slu\u017eby, r\u016fzn\u00e9 zaj\u00edmav\u00e9 produkty a modern\u00ed n\u00e1stroje pro spr\u00e1vu spot\u0159eby nebo p\u0159in\u00e1\u0161ej\u00ed udr\u017eiteln\u00e1 \u0159e\u0161en\u00ed.<\/p>\n

Samoz\u0159ejmost\u00ed by m\u011bla b\u00fdt p\u0159ehledn\u00e1 komunikace. \u010c\u00e1st dodavatel\u016f se st\u00e1le dr\u017e\u00ed agresivn\u00edho marketingu nebo slo\u017eit\u00fdch tarif\u016f, ve kter\u00fdch se z\u00e1kazn\u00edk st\u011b\u017e\u00ed vyzn\u00e1. \u201eLid\u00e9 maj\u00ed \u010dasto pocit, \u017ee\u00a0dodavatel je anonymn\u00ed instituce, kter\u00e1 jim jen pos\u00edl\u00e1 faktury. Energetika ale dnes nen\u00ed jen byznys s kilowatthodinami. Je to slu\u017eba, kter\u00e1 m\u016f\u017ee dom\u00e1cnosti u\u0161et\u0159it pen\u00edze a starosti, nem\u00e1 jim je p\u0159id\u00e1vat,\u201c<\/em> komentuje Viktor Proch\u00e1zka<\/strong>.<\/p>\n

M\u00fdtus 4: Fixace je v\u017edy jistota <\/strong><\/p>\n

Siln\u00fdm m\u00fdtem je rovn\u011b\u017e p\u0159edstava, \u017ee fixace ceny znamen\u00e1 jistotu \u00faspory. V dob\u011b, kdy se trh dramaticky m\u011bn\u00ed, m\u016f\u017ee fixace snadno uzamknout z\u00e1kazn\u00edka v tarifu, kter\u00fd se za p\u00e1r m\u011bs\u00edc\u016f stane nev\u00fdhodn\u00fdm. \u201eFixace nen\u00ed univerz\u00e1ln\u00ed \u0159e\u0161en\u00ed. V dob\u011b rychl\u00e9ho p\u00e1du cen je fixace chyba. V\u00a0sou\u010dasnosti je trh relativn\u011b stabiln\u00ed, tak\u017ee bych se fixace neb\u00e1l,\u201c<\/em> sd\u011bluje Viktor Proch\u00e1zka<\/strong>.<\/p>\n

M\u00fdtus 5: Dodavatel\u00e9 si sami ur\u010duj\u00ed kone\u010dnou cenu<\/strong><\/p>\n

P\u0159etrv\u00e1v\u00e1 tak\u00e9 emocion\u00e1ln\u00ed p\u0159edstava, \u017ee dodavatel\u00e9 schv\u00e1ln\u011b nastavuj\u00ed ceny tak, aby na tom mimo\u0159\u00e1dn\u011b vyd\u011blali. V realit\u011b v\u0161ak velk\u00e9 \u010d\u00e1sti cenotvorby dominuje regulace a tr\u017en\u00ed faktory, kter\u00e9 firmy jednodu\u0161e neovlivn\u00ed. \u201eJe f\u00e9r b\u00fdt obez\u0159etn\u00fd, ale nen\u00ed f\u00e9r p\u0159edpokl\u00e1dat, \u017ee\u00a0ka\u017ed\u00fd dodavatel je nep\u0159\u00edtel. Spolehliv\u00fd vztah se z\u00e1kazn\u00edkem je dnes pro energetick\u00e9 firmy kl\u00ed\u010dov\u00fd \u2013 a pro \u00fasp\u011bch d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kr\u00e1tkodob\u00fd zisk,\u201c<\/em> zd\u016fraz\u0148uje Viktor Proch\u00e1zka<\/strong>.<\/p>\n

F\u00e9rovost se pozn\u00e1 podle p\u0159\u00edstupu, ne podle reklamy<\/strong><\/p>\n

Trh s\u00a0nab\u00eddkou dod\u00e1vek energi\u00ed je pln\u00fd rozd\u00edln\u00fdch nab\u00eddek, a p\u0159esto\u017ee mnoh\u00e9 vypadaj\u00ed v\u00fdhodn\u011b, skute\u010dn\u00fd rozd\u00edl se \u010dasto uk\u00e1\u017ee a\u017e ve chv\u00edli, kdy \u010dlov\u011bk pot\u0159ebuje pomoc, \u0159e\u0161\u00ed reklamaci nebo hled\u00e1 jasn\u00e9 informace. F\u00e9rovost dodavatele nen\u00ed vid\u011bt v cen\u00edku, ale v tom, jak se chov\u00e1 dlouhodob\u011b. \u201eProto se vyplat\u00ed zji\u0161\u0165ovat, kdo stoj\u00ed za zna\u010dkou, jak komunikuje, jak\u00e9 m\u00e1 smluvn\u00ed podm\u00ednky a zda sv\u00fdm z\u00e1kazn\u00edk\u016fm skute\u010dn\u011b pom\u00e1h\u00e1. Teprve potom d\u00e1v\u00e1 zm\u011bna smysl \u2013 a m\u016f\u017ee p\u0159in\u00e9st klid i jistotu na dlouhou dobu,\u201c<\/em> zakon\u010duje Viktor Proch\u00e1zka<\/strong>.<\/p>\n

Dal\u0161\u00ed \u010dast\u00e9 m\u00fdty o energi\u00edch:<\/strong><\/p>\n

    \n
  1. Zelen\u00e1 elekt\u0159ina je zbyte\u010dn\u00e1<\/strong> \u2013 modern\u00ed zelen\u00e9 produkty, komunitn\u00ed energetika, dynamick\u00e9 tarify a \u00fasporn\u00e9 technologie za\u010d\u00ednaj\u00ed hr\u00e1t roli v optimalizaci n\u00e1klad\u016f.<\/li>\n
  2. Velc\u00ed hr\u00e1\u010di jsou automaticky v\u00fdhodn\u011bj\u0161\u00ed<\/strong> \u2013 i ti men\u0161\u00ed maj\u00ed \u010dasto lep\u0161\u00ed ceny nebo podm\u00ednky a k\u00a0tomu p\u0159id\u00e1vaj\u00ed servis nebo inovace.<\/li>\n
  3. Fakturace je z\u00e1m\u011brn\u011b nep\u0159ehledn\u00e1<\/strong> \u2013 \u010d\u00e1st slo\u017eitosti plyne z regulace, ne v\u017edy z\u00a0\u00famyslu.<\/li>\n
  4. Kdo nezm\u011bnil dodavatele, m\u00e1 nejni\u017e\u0161\u00ed ceny<\/strong> \u2013 \u010dast\u00e9 je, \u017ee dlouhodob\u00e9 tarify jsou dra\u017e\u0161\u00ed.<\/li>\n<\/ol>\n

    O Yello<\/strong><\/p>\n

    Spole\u010dnost Yello (www.yello.cz<\/a>) je alternativn\u00ed dodavatel energi\u00ed v \u010cesk\u00e9 republice. Zalo\u017eena byla v\u00a0roce 2012 a od po\u010d\u00e1tku na tuzemsk\u00e9m trhu napom\u00e1h\u00e1 des\u00edtk\u00e1m tis\u00edc klient\u016f k f\u00e9rov\u00fdm cen\u00e1m. Jedn\u00e1 se o adaptaci \u00fasp\u011b\u0161n\u00e9ho n\u011bmeck\u00e9ho konceptu Yello Strom, kter\u00fd s\u00e1z\u00ed na jednoduchost a p\u0159\u00edmo\u010darost. N\u011bmeck\u00e9 Yello je dce\u0159inou spole\u010dnost\u00ed t\u0159et\u00edho nejv\u011bt\u0161\u00edho dodavatele energi\u00ed EnBW, \u010desk\u00e1 verze Yello je sou\u010d\u00e1st\u00ed Skupiny PRE. Po startu v\u00a0roce 2012, ve kter\u00e9m za\u010dala s\u00a0prodejem silov\u00e9 elekt\u0159iny, p\u0159idala hned v\u00a0roce 2013 prodej zemn\u00edho plynu. V\u00a0roce 2019 spustila jedine\u010dnou slu\u017ebu F\u00e9rov\u00e1 baterie, kter\u00e1 ukl\u00e1d\u00e1 nespot\u0159ebovanou elekt\u0159inu k pozd\u011bj\u0161\u00edmu vyu\u017eit\u00ed.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    \u010cesk\u00fd trh s energiemi se po n\u011bkolika bou\u0159liv\u00fdch letech po\u0159\u00e1dn\u011b prom\u011bnil. Z\u00e1kazn\u00edci sleduj\u00ed ceny pe\u010dliv\u011bji…<\/p>\n","protected":false},"author":2,"featured_media":103107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[1042,1907,285,331],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/103106"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=103106"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/103106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/103107"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=103106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=103106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=103106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}